- Hero Collective Celebrates J&J's New Brown-Toned Band-Aids
MAD, Les Luchter - Friday, August 20, 2021
Band-Aid's multicultural AOR Hero Collective has now created three 15-second spots dubb ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled t ...
- 'NewBeauty' To Host Talkshoplive Episode, Pushes Luxury Product Experience
Publishers Daily, Ray Schultz - Friday, August 13, 2021
The episode will focus on products in the magazine's TalkTube beauty subscripti ...
- Acne Insecurity Gets Visible Again As People Venture Out
Marketing Daily, Les Luchter - Wednesday, August 11, 2021
In a poll of adults and teens spearheaded by skin treatment compan ...
- Influencer Molly Sims Must Face Trademark Claim Over Endorsement
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Actress and model Molly Sims must face a trademark infringement claim ov ...
- Sephora Blends Black Beauty Trends Into Brand Campaign
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2021
"We wanted people to see that many trends in the beauty indust ...
- P&G Sales Soar As Retiring CEO Extols Marketing Spend
Marketing Daily, Les Luchter - Sunday, August 1, 2021
"We're improving the efficiency of our advertising investments, bringing some media planni ...
- Post-Sephora Breakup, JC Penney Finds New Beauty Edge
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 22, 2021
JC Penney says it is hooking up with Thirteen Lune, an onli ...
- P&G Plans European Paper Packaging Pilot
Marketing Daily - Top of the News, Les Luchter - Tuesday, July 20, 2021
The trial rollout of paper bottles for Lenor, the European version ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Madison Reed Moves Into On-Demand Consults
D2C Insider, Sarah Mahoney - Monday, July 19, 2021
The D2C hair-color company's video consultations with licensed colorists provide everything fr ...
- Why Glossier Is Opening More Stores
D2C Insider, Sarah Mahoney - Monday, July 12, 2021
"Customers want to move fluidly between immersive and personalized ecommerce and reta ...
- Disruption & Innovation: eos CMO's 2 North Stars For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Scarlett Johansson Latest To Launch Beauty Brand
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 30, 2021
Actress Scarlett Johansson is the latest to launch her own beauty lin ...
- With Push For The Blind, Schick Stretches Definition Of Inclusivity
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2021
The brand discovered its Intuition razor has a strong following among visual ...
- Who's Got The Body Wash? Patti Labelle Steps Into Old Spice Family Drama
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 28, 2021
In latest spot, Labelle plays the mother-in-law who aims to poach ...
- E.L.F. Cosmetics Pioneers Beauty Brands' Use Of Wattpad
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 25, 2021
E.L.F. used the social storytelling platform for #EyesLipsFierce Write-a-Thon, which drew 10,0 ...
- Cosmetics Brand Activates On Twitch
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 22, 2021
Benefit Cosmetics is evolving its pilot “Game Face” campaign, developed to conne ...
- Google Searching For New Skin Tone Measures To Reduce Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
Google is developing an alternative to the industry standard for classifying sk ...
- Gold Bond Takes On Moist Body Parts
Marketing Daily, Staff Writers - Thursday, June 17, 2021
A 60-second anthem spot called "Euphemisms" was deemed by the company "t ...
- Spark Foundry Lands A Beauty, Sally's
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Red, White & Blog, Joe Mandese - Friday, June 18, 2021
"The events of 2020 and 2021 have elevated the role of brands ...
- Crest Whitening Emulsions Spurs Category Growth, NAD Spurs Marketing Changes
Marketing Daily, Les Luchter - Thursday, June 10, 2021
P&G was challenged on claims that Crest Whitening Emulsions provides "better, faste ...
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush Content
Marketing Daily, Les Luchter - Monday, June 7, 2021
Obe's short workouts on the Hum app are designed to raise hea ...
- With Hyperrealism, Perfect AI Moves From Beauty To Fashion
D2C Insider, Sarah Mahoney - Monday, June 7, 2021
Perfect says its new AI-powered Automated Pupillary Detection (APD) delivers the mo ...
- Deutsch NY Tells Skincare Line Differin's Story On TikTok (It Ends Badly For Zits)
MAD, Steve McClellan - Friday, June 4, 2021
The work launches this week. To further boost the campaign's cultural relevanc ...
- Colgate-Palmolive Testing 'Social Care' ChatBot On Instagram
CPG Insider, Steve Ellwanger - Friday, June 4, 2021
The pilot program is in the Asia Pacific region, but the tex ...
- U.S. Supreme Court Declines To Hear J&J Appeal In Asbestos Case
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 1, 2021
The U.S. Supreme Court is leaving in place a $2.12 billion damag ...
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 28, 2021
Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify period ...
- Razor Start-Up Latest NHL Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2021
Fans will see the Shavelogic brand across NHL media platforms during marqu ...