Event-Related Emails Drive Higher Open Rates Than Discounts

  • by January 4, 2022

Consumers were more likely to open emails from personal-care brands when they were related to events such as holidays or public observances. The average open rate for event-related emails was 16.9% from the third quarter of 2020 to the following year, according to a report by consulting firm Gartner.

Product …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications