- Spotify Launches In-App Clickable Podcast Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
Spotify has introduced a podcast ad feature designed to turn awareness in ...
- Event-Related Emails Drive Higher Open Rates Than Discounts
Research Intelligencer, - Tuesday, January 4, 2022
Consumers were more likely to open emails related to public events th ...
- D2C '21 Favorites? More Laughs, Stores, Media Strategies
D2C Insider, Sarah Mahoney - Monday, January 3, 2022
Readers show they continue to believe laughter is the weapon "regular" bran ...
- Theme Of Most-Read Stories: Marketers Yearn For Redefined Purpose, New Ideas
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 3, 2022
It's easy to assume I know what our audience wants. But the ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- 'Merry Christmas To...Me'
Marketing Daily, Sarah Mahoney - Wednesday, December 22, 2021
Self-gifters aim to focus on their fashion and beauty game this holid ...
- In First M&A Move, Harry's Adds Lume
D2C Insider, Sarah Mahoney - Monday, December 20, 2021
Developed by an ob/gyn to combat all kinds of body odor, Lu ...
- Oh-So Ulta: How National Beauty Brand Toned Up Its Email
Email Marketing Daily, Ray Schultz - Friday, December 17, 2021
Movable Ink helped Ulta Beauty create highly personalized emails based on first-par ...
- Naomi Osaka's Kinlo Brand Launches New Ad Campaign
MAD, Steve McClellan - Thursday, December 16, 2021
The campaign, from agency Kin, was developed to educate those with melanin-ri ...
- Old Spice Salutes Ancient B.O. In Netflix 'The Witcher' Collab
Marketing Daily, Sarah Mahoney - Thursday, December 16, 2021
Old Spice looks for laughs with a song noting that since O ...
- Stitch Fix, Ulta Trend Predictions: Violet Hair, Death Of The Business Suit
Marketing Daily, Sarah Mahoney - Wednesday, December 15, 2021
In a new poll from Stitch Fix, a third of respondents s ...
- Spellbinding Lea Seydoux Stars In New LV Fragrance Ad
MAD, Todd Wasserman - Monday, December 13, 2021
The ad, done in-house, features Seydoux as she gets in bed wi ...
- Ulta Beauty CEO Has A Competitive Plan
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 7, 2021
New Ulta CEO David Kimbell, who oversaw marketing and merchandising before taki ...
- Noom Finds Its Niche In Diet Industry
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 5, 2021
The Noom dieting app, valued at $4 billion, has found a weal ...
- With Billie Acquisition, Edgewell Locks In D2C Leadership
D2C Insider, Sarah Mahoney - Monday, December 6, 2021
Edgewell, owner of Schick razors, is paying $310 million for Billie, final ...
- Beauty Brand Laura Geller Invites Women To 'Get Old Together'
Marketing Daily, Sarah Mahoney - Thursday, December 2, 2021
The new ad shows 56-year-old supermodel Paulina Porizkova, sleek and sassy, listi ...
- Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say
Email Marketing Daily, Ray Schultz - Monday, November 29, 2021
Over half of companies are now investing more in email and technolog ...
- Beauty Product Shoppers Welcome Virtual Help: Study
Email Marketing Daily, Ray Schultz - Tuesday, November 23, 2021
Most beauty product shoppers welcome virtual assistance, but do not want emai ...
- Beauty Brand Birchbox Plans Relaunch
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 3, 2021
Birchbox, the beauty brand that delivers samples in pretty boxes, will relaun ...
- Ulta Beauty Outlines Major Shift In Growth Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 21, 2021
Retailer said it has "refreshed" its strategic framework with much deeper investmen ...
- Couples Therapist Nia Long Soothes Troubled Old Spice Marriage
Marketing Daily, Sarah Mahoney - Tuesday, October 19, 2021
Campaign launched in 2019, continues to use research that shows roughly ha ...
- Mastercard Moving Into Fragrance Biz
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 15, 2021
The new scent line is called Priceless, and is part of Mastercard ...
- Kohl's New Marketing Approach: More Value, More Content
Marketing Daily, Sarah Mahoney - Thursday, October 7, 2021
Dealing with the pandemic deepened Kohl's ongoing partnerships with companies like Amaz ...
- With Product-less Ads, Tula Tries To Change Beauty's Ugly Narrative
D2C Insider, Sarah Mahoney - Monday, October 4, 2021
#EmbraceYourSkin campaign is based on research revealing that its typical customer averag ...
- P&G's Olay Takes On Beauty Bias With New Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 13, 2021
The campaign calls attention to "coded bias" and the many ways beau ...
- Inauguration Poet Amanda Gorman Lands Estee Lauder Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 6, 2021
One month after her poetry reading at President Biden’s inauguration in Januar ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think t ...
- Harry's Flexes Its Funny Bone
D2C Insider, Sarah Mahoney - Friday, August 27, 2021
The company hopes the ads, developed by Notable, the London-based creative agenc ...
- New Harry's Campaign
Marketing D2C Weekly, Sarah Mahoney - Monday, August 30, 2021
...
- Shaving Your Personal Garden? Eos Has An Instructional Video For That
Out to Launch, Steve McClellan - Friday, August 27, 2021
Shaving brand Evolution of Smooth (eos) is launching Vagnastics, a first-of-its-kind jazzerci ...