- Beauty Brand Laura Geller Invites Women To 'Get Old Together'
Marketing Daily, Sarah Mahoney - Thursday, December 2, 2021
The new ad shows 56-year-old supermodel Paulina Porizkova, sleek and sassy, listi ...
- Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say
Email Marketing Daily, Ray Schultz - Monday, November 29, 2021
Over half of companies are now investing more in email and technolog ...
- Beauty Product Shoppers Welcome Virtual Help: Study
Email Marketing Daily, Ray Schultz - Tuesday, November 23, 2021
Most beauty product shoppers welcome virtual assistance, but do not want emai ...
- Beauty Brand Birchbox Plans Relaunch
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 3, 2021
Birchbox, the beauty brand that delivers samples in pretty boxes, will relaun ...
- Ulta Beauty Outlines Major Shift In Growth Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 21, 2021
Retailer said it has "refreshed" its strategic framework with much deeper investmen ...
- Couples Therapist Nia Long Soothes Troubled Old Spice Marriage
Marketing Daily, Sarah Mahoney - Tuesday, October 19, 2021
Campaign launched in 2019, continues to use research that shows roughly ha ...
- Mastercard Moving Into Fragrance Biz
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 15, 2021
The new scent line is called Priceless, and is part of Mastercard ...
- Kohl's New Marketing Approach: More Value, More Content
Marketing Daily, Sarah Mahoney - Thursday, October 7, 2021
Dealing with the pandemic deepened Kohl's ongoing partnerships with companies like Amaz ...
- With Product-less Ads, Tula Tries To Change Beauty's Ugly Narrative
D2C Insider, Sarah Mahoney - Monday, October 4, 2021
#EmbraceYourSkin campaign is based on research revealing that its typical customer averag ...
- P&G's Olay Takes On Beauty Bias With New Campaign
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 13, 2021
The campaign calls attention to "coded bias" and the many ways beau ...
- Inauguration Poet Amanda Gorman Lands Estee Lauder Deal
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 6, 2021
One month after her poetry reading at President Biden’s inauguration in Januar ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think t ...
- Harry's Flexes Its Funny Bone
D2C Insider, Sarah Mahoney - Friday, August 27, 2021
The company hopes the ads, developed by Notable, the London-based creative agenc ...
- New Harry's Campaign
Marketing D2C Weekly, Sarah Mahoney - Monday, August 30, 2021
...
- Shaving Your Personal Garden? Eos Has An Instructional Video For That
Out to Launch, Steve McClellan - Friday, August 27, 2021
Shaving brand Evolution of Smooth (eos) is launching Vagnastics, a first-of-its-kind jazzerci ...
- Hero Collective Celebrates J&J's New Brown-Toned Band-Aids
MAD, Les Luchter - Friday, August 20, 2021
Band-Aid's multicultural AOR Hero Collective has now created three 15-second spots dubb ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled t ...
- 'NewBeauty' To Host Talkshoplive Episode, Pushes Luxury Product Experience
Publishers Daily, Ray Schultz - Friday, August 13, 2021
The episode will focus on products in the magazine's TalkTube beauty subscripti ...
- Acne Insecurity Gets Visible Again As People Venture Out
Marketing Daily, Les Luchter - Wednesday, August 11, 2021
In a poll of adults and teens spearheaded by skin treatment compan ...
- Influencer Molly Sims Must Face Trademark Claim Over Endorsement
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Actress and model Molly Sims must face a trademark infringement claim ov ...
- Sephora Blends Black Beauty Trends Into Brand Campaign
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2021
"We wanted people to see that many trends in the beauty indust ...
- P&G Sales Soar As Retiring CEO Extols Marketing Spend
Marketing Daily, Les Luchter - Sunday, August 1, 2021
"We're improving the efficiency of our advertising investments, bringing some media planni ...
- Post-Sephora Breakup, JC Penney Finds New Beauty Edge
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 22, 2021
JC Penney says it is hooking up with Thirteen Lune, an onli ...
- P&G Plans European Paper Packaging Pilot
Marketing Daily - Top of the News, Les Luchter - Tuesday, July 20, 2021
The trial rollout of paper bottles for Lenor, the European version ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Madison Reed Moves Into On-Demand Consults
D2C Insider, Sarah Mahoney - Monday, July 19, 2021
The D2C hair-color company's video consultations with licensed colorists provide everything fr ...
- Why Glossier Is Opening More Stores
D2C Insider, Sarah Mahoney - Monday, July 12, 2021
"Customers want to move fluidly between immersive and personalized ecommerce and reta ...
- Disruption & Innovation: eos CMO's 2 North Stars For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Scarlett Johansson Latest To Launch Beauty Brand
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 30, 2021
Actress Scarlett Johansson is the latest to launch her own beauty lin ...
- With Push For The Blind, Schick Stretches Definition Of Inclusivity
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2021
The brand discovered its Intuition razor has a strong following among visual ...