- Target Dazzles With Ambitious Growth Plans
Marketing Daily, Sarah Mahoney - Wednesday, March 2, 2022
The retailer announced stepped-up investments in store remodeling, new stores and i ...
- Ecommerce Habitues: Women Are Taking Less Time From First Visit To Purchase
Email Insider, Ray Schultz - Friday, February 25, 2022
Most shoppers never return to sites after buying the first time, NetElix ...
- Old Spice Deep-Fakes Dolph Lundgren For '80s Muscle
Marketing Daily, Sarah Mahoney - Wednesday, February 16, 2022
Old Spice is featuring the majestically chiseled armpits of the 1980s Dolp ...
- BBH London Named Creative Agency For Wild
MAD, Fern Siegel - Tuesday, February 15, 2022
Wild, a sustainable deodorant brand, launched last year and is expanding ...
- Lumin 'Mansplains' Why Men Should Care More About Skincare
CPG Insider, Steve Ellwanger - Friday, February 11, 2022
Rise of Zoom & social media means "somebody's judging you based ...
- L'Oreal, Lauder Beauty Business Blazes Back
Marketing Daily, Sarah Mahoney - Thursday, February 10, 2022
Both companies posted record sales results and predict gains will accelerate ...
- Glossier And Peloton Stumble, Cut Jobs, Revaluate Strategies
D2C Insider, Sarah Mahoney - Monday, January 31, 2022
Back in November, Peloton slashed its sales forecast by $1 billion, whi ...
- Olay Teams Up With 'Ebony' Magazine In Latest STEM Push
Marketing Daily, Sarah Mahoney - Monday, January 31, 2022
The magazine attempts to show younger girls "some role models and gi ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- SMBs Say They Were Hurt By Omicron In January, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
The Omicron variant has hurt January revenues for 53% of SMBs ...
- Gen Z Wants Eco-Friendly Period Products
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 20, 2022
Consumers are being given the choice of an increasing number of optio ...
- Pipette Effort Features 'Real' Parenting Moments
Marketing Daily, Tanya Gazdik - Sunday, January 16, 2022
"This age of social-media-perfected parenting is dismissive to real struggles and ...
- Chanel Launches Refillable Packaging
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 10, 2022
Chanel is launching a line of environmentally conscious skincare and cosmetic product ...
- Billie, The Brazen Body-Hair Brand, Moves To Walmart
D2C Insider, Sarah Mahoney - Monday, January 10, 2022
The company plans to launch a new marketing campaign next month ...
- Informa Markets Acquires 3 Beauty-Industry Events
Publishers Daily, Tony Silber - Friday, January 7, 2022
While Informa Markets - one of five divisions of Informa - ...
- Spotify Launches In-App Clickable Podcast Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
Spotify has introduced a podcast ad feature designed to turn awareness in ...
- Event-Related Emails Drive Higher Open Rates Than Discounts
Research Intelligencer, - Tuesday, January 4, 2022
Consumers were more likely to open emails related to public events th ...
- D2C '21 Favorites? More Laughs, Stores, Media Strategies
D2C Insider, Sarah Mahoney - Monday, January 3, 2022
Readers show they continue to believe laughter is the weapon "regular" bran ...
- Theme Of Most-Read Stories: Marketers Yearn For Redefined Purpose, New Ideas
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 3, 2022
It's easy to assume I know what our audience wants. But the ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- 'Merry Christmas To...Me'
Marketing Daily, Sarah Mahoney - Wednesday, December 22, 2021
Self-gifters aim to focus on their fashion and beauty game this holid ...
- In First M&A Move, Harry's Adds Lume
D2C Insider, Sarah Mahoney - Monday, December 20, 2021
Developed by an ob/gyn to combat all kinds of body odor, Lu ...
- Oh-So Ulta: How National Beauty Brand Toned Up Its Email
Email Marketing Daily, Ray Schultz - Friday, December 17, 2021
Movable Ink helped Ulta Beauty create highly personalized emails based on first-par ...
- Naomi Osaka's Kinlo Brand Launches New Ad Campaign
MAD, Steve McClellan - Thursday, December 16, 2021
The campaign, from agency Kin, was developed to educate those with melanin-ri ...
- Old Spice Salutes Ancient B.O. In Netflix 'The Witcher' Collab
Marketing Daily, Sarah Mahoney - Thursday, December 16, 2021
Old Spice looks for laughs with a song noting that since O ...
- Stitch Fix, Ulta Trend Predictions: Violet Hair, Death Of The Business Suit
Marketing Daily, Sarah Mahoney - Wednesday, December 15, 2021
In a new poll from Stitch Fix, a third of respondents s ...
- Spellbinding Lea Seydoux Stars In New LV Fragrance Ad
MAD, Todd Wasserman - Monday, December 13, 2021
The ad, done in-house, features Seydoux as she gets in bed wi ...
- Ulta Beauty CEO Has A Competitive Plan
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 7, 2021
New Ulta CEO David Kimbell, who oversaw marketing and merchandising before taki ...
- Noom Finds Its Niche In Diet Industry
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 5, 2021
The Noom dieting app, valued at $4 billion, has found a weal ...
- With Billie Acquisition, Edgewell Locks In D2C Leadership
D2C Insider, Sarah Mahoney - Monday, December 6, 2021
Edgewell, owner of Schick razors, is paying $310 million for Billie, final ...