- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- Schick Tackles 'Greentimidation' With New Bamboo Razor
Marketing Daily, Sarah Mahoney - Tuesday, April 12, 2022
The campaign stars Beth ("Two Broke Girls") Behrs as someone who's go ...
- Summer's Coming, But Supergoop 's New Campaign Doesn't Care
D2C Insider, Sarah Mahoney - Monday, April 11, 2022
Campaign is out to convince people they need sunscreen protection "Every. Singl ...
- Allergan Pushes 'Real People, Real Stories' For Botox, Plastic Surgery
Marketing Daily, Les Luchter - Wednesday, April 6, 2022
Pharmaceutical company Allergan Aesthetics is sponsoring a series of documentary shorts, "Beyo ...
- Wunderman Thompson To Handle Global Ecommerce For Essity
Accounts on the Move, Fern Siegel - Tuesday, March 29, 2022
The agency will also oversee a diversity and inclusion project for t ...
- Lumenis Selects Markacy As AOR For U.S. Beauty Division
Accounts on the Move, Fern Siegel - Friday, March 25, 2022
The agency will work on Geneo, which provides modern-day skincare treatments availab ...
- K-Y Partners With Tripadvisor To Help Couples Reconnect
Marketing Daily, Tanya Gazdik - Sunday, March 27, 2022
Part of the unusual brand partnership includes encouraging "new experiences in n ...
- Conservative Publisher Launches Razors For Those Who Hate 'Woke' Advertisers
Marketing Daily, Todd Wasserman - Thursday, March 24, 2022
Conservative news site The Daily Wire is offering a cutting commentary again ...
- Branding Lessons From The Femcare Aisle
Marketing Insider, Jane Hovey - Thursday, March 17, 2022
The acceleration of global cultural and technological change has come to ...
- Ulta Beauty Posts Strong Sales, Plans Target Expansion
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 14, 2022
Ulta Beauty posted better-than-expected fourth-quarter earnings and revenue. On the company’s earnin ...
- The Healing Company Sets Out To Aggregate D2C Healthcare Brands
Marketing Daily, Les Luchter - Monday, March 14, 2022
Company plans to buy at least 15 D2C healthcare brands over t ...
- Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
The platform, which aims to democratize the bidding process for all producti ...
- Dollar Shave Club Makes Guys An Offer They Can't Refuse
Marketing Daily, Todd Wasserman - Thursday, March 10, 2022
Latest ad features a guy being thanked for "taking care of Lorenzo ...
- Degree Launches Bracket Challenge For Women's Basketball
Marketing Daily, Sarah Mahoney - Wednesday, March 9, 2022
The campaign stars none other than Candace "Ace" Parker, of the WNBA ...
- How Connected TV Drove Cannaluxe's CBD Skincare Launch
CPG Insider, Steve Ellwanger - Friday, March 4, 2022
"Given the limitations with paid social ads, we wanted to leverage t ...
- Target Dazzles With Ambitious Growth Plans
Marketing Daily, Sarah Mahoney - Wednesday, March 2, 2022
The retailer announced stepped-up investments in store remodeling, new stores and i ...
- Ecommerce Habitues: Women Are Taking Less Time From First Visit To Purchase
Email Insider, Ray Schultz - Friday, February 25, 2022
Most shoppers never return to sites after buying the first time, NetElix ...
- Old Spice Deep-Fakes Dolph Lundgren For '80s Muscle
Marketing Daily, Sarah Mahoney - Wednesday, February 16, 2022
Old Spice is featuring the majestically chiseled armpits of the 1980s Dolp ...
- BBH London Named Creative Agency For Wild
MAD, Fern Siegel - Tuesday, February 15, 2022
Wild, a sustainable deodorant brand, launched last year and is expanding ...
- Lumin 'Mansplains' Why Men Should Care More About Skincare
CPG Insider, Steve Ellwanger - Friday, February 11, 2022
Rise of Zoom & social media means "somebody's judging you based ...
- L'Oreal, Lauder Beauty Business Blazes Back
Marketing Daily, Sarah Mahoney - Thursday, February 10, 2022
Both companies posted record sales results and predict gains will accelerate ...
- Glossier And Peloton Stumble, Cut Jobs, Revaluate Strategies
D2C Insider, Sarah Mahoney - Monday, January 31, 2022
Back in November, Peloton slashed its sales forecast by $1 billion, whi ...
- Olay Teams Up With 'Ebony' Magazine In Latest STEM Push
Marketing Daily, Sarah Mahoney - Monday, January 31, 2022
The magazine attempts to show younger girls "some role models and gi ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- SMBs Say They Were Hurt By Omicron In January, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
The Omicron variant has hurt January revenues for 53% of SMBs ...
- Gen Z Wants Eco-Friendly Period Products
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 20, 2022
Consumers are being given the choice of an increasing number of optio ...
- Pipette Effort Features 'Real' Parenting Moments
Marketing Daily, Tanya Gazdik - Sunday, January 16, 2022
"This age of social-media-perfected parenting is dismissive to real struggles and ...
- Chanel Launches Refillable Packaging
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 10, 2022
Chanel is launching a line of environmentally conscious skincare and cosmetic product ...
- Billie, The Brazen Body-Hair Brand, Moves To Walmart
D2C Insider, Sarah Mahoney - Monday, January 10, 2022
The company plans to launch a new marketing campaign next month ...
- Informa Markets Acquires 3 Beauty-Industry Events
Publishers Daily, Tony Silber - Friday, January 7, 2022
While Informa Markets - one of five divisions of Informa - ...