- Ulta Scores Record Sales As America Falls For TikTok Styles
Marketing Daily, Sarah Mahoney - Tuesday, May 31, 2022
Makeup is back in style in a big way, pushing skincare produc ...
- Founder Of Beauty Brand Glossier Steps Down
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 26, 2022
Glossier founder Emily Weiss is leaving the beauty brand after eight yea ...
- Calvin Klein, L'Oreal Tap New CMOs
Marketing Daily, Sarah Mahoney - Thursday, May 26, 2022
PVH Corp. has named Jonathan Bottomley its global chief marketing officer f ...
- Doritos, MAC Cosmetics, BarkBox Enter The 'Stranger Things' World
Marketing Daily, Steve Ellwanger - Tuesday, May 24, 2022
New subscribers to BarkBox will receive a box containing "Stranger Things" d ...
- Why Retail Media Is Collapsing Funnels, Boosting Margins
RTBlog, Joe Mandese - Monday, May 23, 2022
If you had asked me what the hottest ad medium would ...
- Gannett-Owned LOCALiQ Releases 2022 Search Advertising Benchmarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 18, 2022
The typical cost per click for a search ad in 2022 ...
- How Apple Rose Boosted Its Email During The Pandemic
Around the Net in Email, Ray Schultz - Monday, May 16, 2022
Beauty brand Apple Rose revved up its email communications during the pandemi ...
- Google New Ranking Signal To Support Skin Tones In Image Search
Performance Marketing Insider, Laurie Sullivan - Thursday, May 12, 2022
Google plans to incorporate a new signal into image ranking with ...
- As Coty Strengthens, CoverGirl Brings Back Queen Latifah
Marketing Daily, Sarah Mahoney - Tuesday, May 10, 2022
Parent company Coty says Queen Latifah will be the face of ...
- Pretty, Please: Estee Lauder, L'Oreal Sales Say Make-Up Is Back
Marketing Daily, Sarah Mahoney - Tuesday, May 3, 2022
Lauder reported 10% jump in sales for the quarter, while L'Oreal al ...
- New Now Campaign Focuses On What Good Health Feels Like
Out to Launch, Steve McClellan - Monday, May 2, 2022
Now, marketer of vitamins, supplements and other health-related products is out wi ...
- To Treat #HairFail Fears, Progressive And Dove Sell 'Insurance'
Marketing Daily, Sarah Mahoney - Tuesday, April 26, 2022
"We wanted something that could create reassurance for our consumers, so th ...
- Seeking New Buzz, Glossier Signs Olivia Rodrigo
D2C Insider, Sarah Mahoney - Monday, April 25, 2022
The 19-year-old Grammy magnet is appearing in an ad campaign that expoun ...
- With See My Skin, Vaseline Tackles Bias In Dermatology
Marketing Daily, Sarah Mahoney - Tuesday, April 19, 2022
Project is based on the American Academy of Dermatology's findings that few ...
- Embracing the Setbacks: Pour Moi Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- Rakuten Prepares For Big Give Week To Reward Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 14, 2022
Rakuten Big Give Week played host last year to hundreds of bran ...
- Schick Tackles 'Greentimidation' With New Bamboo Razor
Marketing Daily, Sarah Mahoney - Tuesday, April 12, 2022
The campaign stars Beth ("Two Broke Girls") Behrs as someone who's go ...
- Summer's Coming, But Supergoop 's New Campaign Doesn't Care
D2C Insider, Sarah Mahoney - Monday, April 11, 2022
Campaign is out to convince people they need sunscreen protection "Every. Singl ...
- Allergan Pushes 'Real People, Real Stories' For Botox, Plastic Surgery
Marketing Daily, Les Luchter - Wednesday, April 6, 2022
Pharmaceutical company Allergan Aesthetics is sponsoring a series of documentary shorts, "Beyo ...
- Wunderman Thompson To Handle Global Ecommerce For Essity
Accounts on the Move, Fern Siegel - Tuesday, March 29, 2022
The agency will also oversee a diversity and inclusion project for t ...
- Lumenis Selects Markacy As AOR For U.S. Beauty Division
Accounts on the Move, Fern Siegel - Friday, March 25, 2022
The agency will work on Geneo, which provides modern-day skincare treatments availab ...
- K-Y Partners With Tripadvisor To Help Couples Reconnect
Marketing Daily, Tanya Gazdik - Sunday, March 27, 2022
Part of the unusual brand partnership includes encouraging "new experiences in n ...
- Conservative Publisher Launches Razors For Those Who Hate 'Woke' Advertisers
Marketing Daily, Todd Wasserman - Thursday, March 24, 2022
Conservative news site The Daily Wire is offering a cutting commentary again ...
- Branding Lessons From The Femcare Aisle
Marketing Insider, Jane Hovey - Thursday, March 17, 2022
The acceleration of global cultural and technological change has come to ...
- Ulta Beauty Posts Strong Sales, Plans Target Expansion
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 14, 2022
Ulta Beauty posted better-than-expected fourth-quarter earnings and revenue. On the company’s earnin ...
- The Healing Company Sets Out To Aggregate D2C Healthcare Brands
Marketing Daily, Les Luchter - Monday, March 14, 2022
Company plans to buy at least 15 D2C healthcare brands over t ...
- Former Saatchi & Saatchi France CEO Brings Master The Monster To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
The platform, which aims to democratize the bidding process for all producti ...
- Dollar Shave Club Makes Guys An Offer They Can't Refuse
Marketing Daily, Todd Wasserman - Thursday, March 10, 2022
Latest ad features a guy being thanked for "taking care of Lorenzo ...
- Degree Launches Bracket Challenge For Women's Basketball
Marketing Daily, Sarah Mahoney - Wednesday, March 9, 2022
The campaign stars none other than Candace "Ace" Parker, of the WNBA ...
- How Connected TV Drove Cannaluxe's CBD Skincare Launch
CPG Insider, Steve Ellwanger - Friday, March 4, 2022
"Given the limitations with paid social ads, we wanted to leverage t ...