Commentary

Disruption & Innovation: eos CMO's 2 North Stars For Success

Behind the Scenes with Soyoung Kang

eos’ CMO Soyoung Kang talks taking risks, human connections and why it’s always good to do some tinkering. 

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

So what does a disruptor do in his or her daily work life? If you’re eos CMO, Soyoung Kang, you always leave room for risk, testing and learning. In the premiere episode of Brand Insider: BTS, I uncover a more personal side of the skin care brand’s first-ever CMO. 

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Soyoung shares her personal journey of moving past fear toward action, details the “series of calibrations” that ultimately landed her at the innovative lip balm company in 2018, explains how failures can be as valuable as one’s successes, and why personally immersing herself in TikTok - dance moves and all - was vital to their campaign’s viral video success. She even confesses a proclivity to taking apart appliances in her home, which, believe it or not, makes sense once you hear why. You can watch the video of the entire conversation here. 

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