Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion

  • February 12, 2020

Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage and video, video, video. That’s why e.l.f. cosmetics launched their first hashtag campaign on TikTok in a rebranding effort to reach the newly influential audience. The beauty brand wanted to connect with Gen Zers in a way that was …

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