- Benefit, BSSP Launch 'Arresting' Campaign
MAD, Larissa Faw - Monday, May 19, 2014
The cosmetic brand, part of LVMH, is known for its cheeky marketi ...
- Birchbox Takes Beauty Message To TV
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2014
With its latest expansion efforts, including opening a physical store, acquiring ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- Dove's Bremner Discusses 'Beauty,' Brand Options For Social
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 9, 2014
Dove has been sending filtered photos of handwritten notes to individual fa ...
- Lauder's Clinique Debuts Smart Moisturizer
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Lauder, on strong third-quarter results buoyed by especially good fragrance and skinca ...
- Energizer Bunny Will March To Its Own Beat
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 1, 2014
The Energizer Bunny is taking its "positive energy" and setting up i ...
- Gillette's FlexBall Faces Scruff And Skeptics
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 30, 2014
You'd be excused for thinking that a Fusion ProGlide FlexBall is so ...
- Cetaphil Launches 'Gentle Power' Effort To Consumers
Marketing Daily, Nina Lentini - Tuesday, April 22, 2014
The campaign includes traditional media, social media, ecommerce, and media planning. ...
- 'Cosmo' Gets Extra 'Cover' Sponsored By L'Oreal
MediaDailyNews, Erik Sass - Thursday, April 10, 2014
The May issue of "Cosmopolitan" is raising some eyebrows by integrating ...
- Y&R Launches First Global Activia Campaign With Shakira
MAD, Larissa Faw - Friday, March 21, 2014
And the endorsement goes beyond dancing in commercials. The international superstar's n ...
- Anti-Aging Products Tops In N.Y., Boston, And Philly
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2014
A report from NPD Group says sales of prestige anti-aging creams ...
- Women Show Off Their 'No Nonsense' Attitudes
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2014
When it comes to balancing priorities in their lives, women are confide ...
- Gillette Gives NFL Combine Test To Fans For Clear Gel
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2014
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customiz ...
- Contact Lens Seller Beats Antitrust Case
Online Media Daily, Wendy Davis - Wednesday, March 5, 2014
Contact lens seller 1800Contacts didn't violate antitrust laws by suing rival compa ...
- Wahl Gets Men's Grooming Needs
Marketing Daily, Aaron Baar - Monday, March 3, 2014
"Men don't differentiate the way the industry does between clippers and trimmer ...
- ULTA's 'Trading Faces' Is An Ideal Brand Showcase In Need Of Minor Tweaks
Video Critique, Larry Dobrow - Thursday, February 27, 2014
I am a middle-aged white dude with a young kid, which mea ...
- Aveda Founder Rechelbacher Remembered As Visionary
Marketing Daily - Top of the News, Thom Forbes - Monday, February 24, 2014
Horst Rechelbacher, who was born in Austria, became a celebrity hairdresser ...
- SF, EWC Launch Beautiful Brow Campaign
MAD, Larissa Faw - Friday, February 14, 2014
European Wax Center is launching a national campaign designed to extend t ...
- High-End Beauty Sales Up; Mass Products Struggling
Marketing Daily, Sarah Mahoney - Friday, February 7, 2014
Anyone looking for more evidence of the gap between the haves a ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- P&G Finds Itself In A Hairy Situation
Marketing Daily - Top of the News, Thom Forbes - Monday, January 27, 2014
Different accounts put it different ways but it all comes down ...
- Dove's 'Selfie' Dissects Daughters, Mothers, Social Media
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2014
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right in ...
- Mission Pharmacal Creates Mobile App For Docs
Marketing Daily, Tanya Gazdik - Tuesday, January 21, 2014
A popular medical management tool is now available on iPads and iPhone ...
- Google Making "Smart" Contact Lens
Around the Net In Brand Marketing, Gavin O'Malley - Friday, January 17, 2014
Google is taking the wearable technology market to another level with t ...
- P&G's Olay Launches 'Your Best Beautiful' Campaign
Marketing Daily, Sarah Mahoney - Friday, January 10, 2014
The Cincinnati-based company says it is in the midst of launching t ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- Atkins Teams Osbourne With Rabbit, Bird
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2014
Just in time for the January diet season, Atkins Nutritionals is launchi ...
- Estee Lauder Launches High-End Lip Line
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2014
Print ads feature the fiercely beautiful Carolyn Murphy behind the wheel, a ...
- Old Spice Says, 'Smellcome To Manhood'
Marketing Daily, Karl Greenberg - Saturday, January 4, 2014
Procter & Gamble's Old Spice male hygiene brand is touting a reformulati ...
- Branding Efforts Belong To Retail: Pharma, Not So Much
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Retail spend 23.3%; financial services, 12.4%; and automotive, 12.1% when it com ...