- L'Oreal Spotlights Dalmatians For Skin Cancer Push
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2015
The campaign for the L'Oreal-owned brand, scheduled to break in the U. ...
- New Kenneth Cole Fragrance Ads Star Vet, Double Amputee
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
While some might say Galloway -- a veteran, personal trainer and motivation ...
- Disney Launches Family Fitness App Competition
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
Disney has launched a GBP95,000 competition to find developers to come ...
- Sephora Rolls Out Beacons, AR, Mobile 'Contour' Technology
Marketing Daily, Sarah Mahoney - Saturday, March 7, 2015
Sephora, which has about 1,800 locations and is owned by LVMH M ...
- Unilever Skin Care Brands Appoint R/GA
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
R/GA has been appointed without a pitch and will be charged wi ...
- Burt's Bees Pretties Up Instagram
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Burt's Bees is looking to pretty up the pouts of its soci ...
- Dove Wants To Drown Out Body-Bashing For The Oscars
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The Academy Awards ... time for us to marvel at the red-carp ...
- Got A Quarter-Life Crisis? Origins Cooks Up Campaign That's 100% Millennial
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
What they complained about, he says, is that while they were pa ...
- Helen Mirren Shows Age Spots Who's Boss
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
The ad starts with the actress faux-gracefully accepting a seat offered ...
- Here's Why Beauty Ads Are 20% More Forgettable
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2015
But the category is fragmenting, with products increasingly available in such val ...
- Macy's Buys Bluemercury, Launches New Line With Martha Stewart
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Bluemercury has some 60 specialty stores in 18 states, as well ...
- Oh the Horror! Animated GIFs Unveil Dramatic Photographic Retouching
Mediapsssst, Richard Whitman - Wednesday, January 21, 2015
Of course this will not come as a surprise to any ...
- Menopause Supplement Launches 'Monologues' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 21, 2015
"During qualitative research we learned it was okay to talk about menopaus ...
- Medifast Effort Proclaims 'Your Whole World Gets Better' Through Weight Loss
Marketing Daily, Tanya Gazdik - Sunday, January 11, 2015
Weight loss company Medifast is capitalizing on the wave of health consciousne ...
- With Awards Season Coming Up, European Wax Center Rolls Out 'Red Carpet Eyebrows'
MAD, Larissa Faw - Thursday, January 8, 2015
This month, European Wax Center (EWC), creative AOR StrawberryFrog New York, ...
- Kirstie Alley Back With Jenny Craig
Marketing Daily, Tanya Gazdik - Wednesday, January 7, 2015
Kirstie Alley highlights weight loss success through the "simple" Jenny Craig Progr ...
- In 2014, Defending Brands Most In-Demand Topic
Marketing Daily, Sarah Mahoney - Friday, January 2, 2015
A look at the year's best-read stories in the realms of retai ...
- Nutrisystem Launches Fast 5+ Campaign
Marketing Daily, Tanya Gazdik - Monday, December 29, 2014
Just in time for diet-related New Year's resolutions, Nutrisystem is launching Fa ...
- 'People' Taps Poshly For Consumer Intel
MediaDailyNews, Erik Sass - Monday, December 8, 2014
"People" magazine is moving to expand its access to audience data throu ...
- Wet N Wild Beauty Launches App That Lets Users Copy An Expensive Beauty Look On The Cheap
Out to Launch, Amy Corr - Wednesday, October 22, 2014
Random App of the week: Those of us on a beauty budg ...
- Katie Holmes Asks For #YourBestBeautiful In New Olay Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2014
Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smi ...
- Auto Videos Don't Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?
VidBlog, P.J. Bednarski - Monday, October 13, 2014
Tubular Labs studied 160 million video users over a year-long period (Septemb ...
- New Swisspers Campaign Urges Women To 'Sleep Naked'
MAD, Larissa Faw - Thursday, October 9, 2014
The campaign, from Cleveland ad shop Marcus Thomas, helps client Swisspers sh ...
- Burt's Bees Makes TV Debut
Marketing Daily, Tanya Gazdik - Monday, September 29, 2014
The spot, tagged "Uncap Flavor," features whimsical animation of a series ...
- Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
After constant efforts from beauty companies to strike viral gold with you ...
- Burt's Bees Celebrates BeeDay
Marketing Daily, Tanya Gazdik - Wednesday, September 10, 2014
Burt's Bees is gearing up to celebrate the company's 30th birthday wi ...
- Newton Powers Personal Style For Drakkar Essence
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
The campaign is unique for the company in that it has ...
- Dove Men+Care Picks Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Ogilvy & Mather has won the global advertising account for Dove Men+Car ...
- Who Are The Drivers Of Prestige Skincare?
Engage:Affluent, Brittany Barnic - Wednesday, September 3, 2014
By this point, as the summer winds down, we have likely re ...
- For Ck one, Snapchat, Tumblr Key To Gen Y Hearts
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2014
The Ck one brand -- which celebrates its 20th anniversary this ye ...