- Menopause Supplement Launches 'Monologues' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 21, 2015
"During qualitative research we learned it was okay to talk about menopaus ...
- Medifast Effort Proclaims 'Your Whole World Gets Better' Through Weight Loss
Marketing Daily, Tanya Gazdik - Sunday, January 11, 2015
Weight loss company Medifast is capitalizing on the wave of health consciousne ...
- With Awards Season Coming Up, European Wax Center Rolls Out 'Red Carpet Eyebrows'
MAD, Larissa Faw - Thursday, January 8, 2015
This month, European Wax Center (EWC), creative AOR StrawberryFrog New York, ...
- Kirstie Alley Back With Jenny Craig
Marketing Daily, Tanya Gazdik - Wednesday, January 7, 2015
Kirstie Alley highlights weight loss success through the "simple" Jenny Craig Progr ...
- In 2014, Defending Brands Most In-Demand Topic
Marketing Daily, Sarah Mahoney - Friday, January 2, 2015
A look at the year's best-read stories in the realms of retai ...
- Nutrisystem Launches Fast 5+ Campaign
Marketing Daily, Tanya Gazdik - Monday, December 29, 2014
Just in time for diet-related New Year's resolutions, Nutrisystem is launching Fa ...
- 'People' Taps Poshly For Consumer Intel
MediaDailyNews, Erik Sass - Monday, December 8, 2014
"People" magazine is moving to expand its access to audience data throu ...
- Wet N Wild Beauty Launches App That Lets Users Copy An Expensive Beauty Look On The Cheap
Out to Launch, Amy Corr - Wednesday, October 22, 2014
Random App of the week: Those of us on a beauty budg ...
- Katie Holmes Asks For #YourBestBeautiful In New Olay Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2014
Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smi ...
- Auto Videos Don't Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?
VidBlog, P.J. Bednarski - Monday, October 13, 2014
Tubular Labs studied 160 million video users over a year-long period (Septemb ...
- New Swisspers Campaign Urges Women To 'Sleep Naked'
MAD, Larissa Faw - Thursday, October 9, 2014
The campaign, from Cleveland ad shop Marcus Thomas, helps client Swisspers sh ...
- Burt's Bees Makes TV Debut
Marketing Daily, Tanya Gazdik - Monday, September 29, 2014
The spot, tagged "Uncap Flavor," features whimsical animation of a series ...
- Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
After constant efforts from beauty companies to strike viral gold with you ...
- Burt's Bees Celebrates BeeDay
Marketing Daily, Tanya Gazdik - Wednesday, September 10, 2014
Burt's Bees is gearing up to celebrate the company's 30th birthday wi ...
- Newton Powers Personal Style For Drakkar Essence
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
The campaign is unique for the company in that it has ...
- Dove Men+Care Picks Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Ogilvy & Mather has won the global advertising account for Dove Men+Car ...
- Who Are The Drivers Of Prestige Skincare?
Engage:Affluent, Brittany Barnic - Wednesday, September 3, 2014
By this point, as the summer winds down, we have likely re ...
- For Ck one, Snapchat, Tumblr Key To Gen Y Hearts
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2014
The Ck one brand -- which celebrates its 20th anniversary this ye ...
- For Emmys, Social TV Is Growing Up
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2014
L'Oreal Paris used the night to carve out new digital territory f ...
- With Kitchen, Lush Expands Its Digital Reach
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2014
Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily ...
- Lip Cosmetics Leap With Glossy Sales
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip produ ...
- 78% Aware of Mobile Wallets, 32% Use Them
MobileShopTalk, Chuck Martin - Wednesday, July 23, 2014
Cash is no longer king, providing some hope for the future ...
- Live at 10: Ackman's Latest Salvo Against Herbalife
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 22, 2014
Bill Ackman - the "activist investor" also frequently modified as "billionaire hed ...
- P&G Taps Twins For Latest Olay Effort
Marketing Daily, Sarah Mahoney - Wednesday, July 9, 2014
Half of each twin pair got treated to eight weeks of t ...
- Paula Kent Meehan, 'Can-Do' Shampoo Innovator
Marketing Daily - Top of the News, Thom Forbes - Friday, June 27, 2014
Paula Kent Meehan, an aspiring Hollywood actress and childhood friend of Debb ...
- NEW! Neutrogena Men Aims To End Junkface
Out to Launch, Amy Corr - Thursday, June 26, 2014
A survey by Ipsos Reid found that 72% of Canadian men survey ...
- Apple's Health, Automated Home Services Intrigue Agencies, Questions Remain
Mobile Marketing Daily, Mark Walsh - Friday, June 6, 2014
Because of Apple's huge customer base and knack for creating user-friendly product ...
- NEW! Is Your Mascara Better Than Sex?
Out to Launch, Amy Corr - Wednesday, June 4, 2014
Too Faced cosmetics launched an online video for its new mascara call ...
- Coca-Cola Partners With OPI Nail Polish
Marketing Daily, Karlene Lukovitz - Friday, May 30, 2014
The new colors will be available in June at professional salons a ...
- J&J Awards OMD $1 Billion U.S. Media-Buying Account
MAD, Steve McClellan - Friday, May 23, 2014
In a move that took the industry by surprise, pharmaceutical and consum ...