- P&G Consolidates Grooming Range Creative With WPP's Grey
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Grey will now take on the global creative accounts for Venus, Bra ...
- CVS Puts $85 Million Media Account In Review
MAD, Larissa Faw - Thursday, May 7, 2015
The incumbent -- WPP's Mindshare -- is expected to participate, as ...
- Maybelline Teams With Style Haul on Original Series
Around the Net in Video, P.J. Bednarski - Thursday, May 7, 2015
"Vanity" is
the first series to be produced by
Bernie Su and
Dav ... - The Young And Bold YouTube Entrepreneurs
VidBlog, P.J. Bednarski - Wednesday, May 6, 2015
At a couple of NewFront events, I got caught up with t ...
- Why The Search For Beauty Care Products Takes Longer
SearchBlog, Laurie Sullivan - Tuesday, May 5, 2015
Beauty care products including cosmetics, fragrances, hair and nail care, along wi ...
- To Reach Moms, Dove Pushes Multi-Generational Appeal
Marketing Daily, Sarah Mahoney - Friday, May 1, 2015
Unilever says the campaign came from research that showed that three tim ...
- Supercuts Tackles Selfie Phenomenon
Marketing Daily, Aaron Baar - Sunday, May 3, 2015
In this era of selfies, it's important to look your best ...
- Beach Body Ready Ad Banned
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
A controversial diet supplement advertisement featuring a slender bikini-clad model has be ...
- Beach Body Campaign Company Rebuffs Social Media Criticism
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2015
The fitness company behind the "body shaming" social media storm sweeping acro ...
- Beach Body-Ready Company Must Be Loving The Haters
London Blog, Sean Hargrave - Monday, April 27, 2015
Call it what you like, but using a "beach ready" model wi ...
- Schick Creates 'Comfortopia' On The Onion
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
As with last year's "Schick Xtreme Comfort Games" campaign, the new effor ...
- Kraft, Senate Bill On Cosmetics Address Ingredients For Change
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 21, 2015
As consumers increasingly demand to know exactly what goes into - a ...
- Coty Wants Five Months To Pay Its Agency Bills
MAD, Steve McClellan - Tuesday, April 14, 2015
Perfume marketer Coty has launched a global media agency review and h ...
- Avon Stock Lifts Off On Report It May Jettison North American Biz
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 15, 2015
Avon, which told analysts on Monday that it was postponing a M ...
- Dove Challenges Women To Rethink 'Beautiful' In New Short Film
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2015
Dove, the personal care brand owned by Unilever, has launched a vid ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, April 9, 2015
The emergence of Dove's Choose Beautiful campaign, aiming to prove that beau ...
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
MAD, Steve McClellan - Thursday, April 2, 2015
L'Oreal USA has kicked off a comprehensive media planning and buying revie ...
- Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2015
Four out of five women in the U.S. wear makeup and intera ...
- L'Oreal Spotlights Dalmatians For Skin Cancer Push
Marketing Daily, Sarah Mahoney - Thursday, March 19, 2015
The campaign for the L'Oreal-owned brand, scheduled to break in the U. ...
- New Kenneth Cole Fragrance Ads Star Vet, Double Amputee
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
While some might say Galloway -- a veteran, personal trainer and motivation ...
- Disney Launches Family Fitness App Competition
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
Disney has launched a GBP95,000 competition to find developers to come ...
- Sephora Rolls Out Beacons, AR, Mobile 'Contour' Technology
Marketing Daily, Sarah Mahoney - Saturday, March 7, 2015
Sephora, which has about 1,800 locations and is owned by LVMH M ...
- Unilever Skin Care Brands Appoint R/GA
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
R/GA has been appointed without a pitch and will be charged wi ...
- Burt's Bees Pretties Up Instagram
Marketing Daily, Sarah Mahoney - Monday, February 23, 2015
Burt's Bees is looking to pretty up the pouts of its soci ...
- Dove Wants To Drown Out Body-Bashing For The Oscars
Marketing Daily, Sarah Mahoney - Friday, February 20, 2015
The Academy Awards ... time for us to marvel at the red-carp ...
- Got A Quarter-Life Crisis? Origins Cooks Up Campaign That's 100% Millennial
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
What they complained about, he says, is that while they were pa ...
- Helen Mirren Shows Age Spots Who's Boss
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
The ad starts with the actress faux-gracefully accepting a seat offered ...
- Here's Why Beauty Ads Are 20% More Forgettable
Marketing Daily, Sarah Mahoney - Tuesday, February 10, 2015
But the category is fragmenting, with products increasingly available in such val ...
- Macy's Buys Bluemercury, Launches New Line With Martha Stewart
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2015
Bluemercury has some 60 specialty stores in 18 states, as well ...
- Oh the Horror! Animated GIFs Unveil Dramatic Photographic Retouching
Mediapsssst, Richard Whitman - Wednesday, January 21, 2015
Of course this will not come as a surprise to any ...