- Planit Rejuvenates Dr. Brandt Skincare
MAD, Larissa Faw - Tuesday, January 24, 2017
Dr. Brandt Skincare is undergoing a makeover for the first time sin ...
- L'Oreal Reveals The Five Start-Ups Its Accelerator Is Backing
Around the Net In MAD London, Sean Hargrave - Monday, January 23, 2017
An app and device that allows users to design nail art ...
- Dove's Latest Tactic To Get Women To Define Their Own Beauty
MAD, Larissa Faw - Tuesday, December 20, 2016
Developed with agencies Edelman and VaynerMedia, the project is intended to ...
- Have A Happy, Healthy And Smartly Sexy New Year
MAD, Steve McClellan - Wednesday, December 14, 2016
Condom marketer Ansell which produces the LifeStyles and SKYN brands, is launchi ...
- SinusBuster Bursts Into View With Social Blitz
MAD, Larissa Faw - Wednesday, December 7, 2016
The campaign features rapid-first social media posts over a 90-day period. T ...
- Estee Lauder Pilots A 60-Minute Courier Service
Around the Net In MAD London, Sean Hargrave - Thursday, December 1, 2016
The Estee Lauder Companies will become the first major retailer to laun ...
- JWT Wins Global Lux Digital AOR
MAD, Steve McClellan - Friday, November 18, 2016
This is the first time that the WPP shop has added digit ...
- Dove Dives Into Debate With Body-Shaming Campaign
Marketing Daily, Sarah Mahoney - Wednesday, October 19, 2016
Various Trumps may have dragged brands like Skittles and Tic Tac in ...
- Real Beauty, Mary Kay Style
MAD, Larissa Faw - Thursday, October 13, 2016
Developed with agency McBeard, the "I Can" campaign was created in collaborati ...
- You're The Boss: New Avon Recruitment Campaign
MAD, Larissa Faw - Friday, October 7, 2016
New Avon is seeking recruits as the beauty brand launches the "Th ...
- Kellogg's Moves Away From Dieting To Gain Relevance For Modern Women
Around the Net In MAD London, Sean Hargrave - Thursday, September 29, 2016
Kellogg's Special K is moving away from branding itself as a produ ...
- The Fashion Business Dresses Down Bloggers
VidBlog, P.J. Bednarski - Wednesday, September 28, 2016
Vogue and Neiman Marcus separately have the same complaint. The glamour ...
- L'Oreal Signs UK Influencers For Beauty Squad
Around the Net In MAD London, Sean Hargrave - Monday, September 19, 2016
L'Oreal has signed up five influencers to create its own "beauty squad ...
- Publicis Media Wins Consolidated Coty/P&G Beauty Account
MAD, Steve McClellan - Friday, September 16, 2016
After winning the Coty business last year Publicis Media and its agen ...
- 'Allure,' Conde Nast Traveler Partner On Beauty Box Launch
Publishers Daily, Sara Guaglione - Wednesday, August 31, 2016
Curated by Allure and CNT editors, the yellow box has a globe-trotti ...
- Super-Strong Ulta Highlights Shifts In Beauty Business
Marketing Daily, Sarah Mahoney - Friday, August 26, 2016
As both JC Penney and Kohl's look for new ways to lu ...
- NEW! Tracey Norman, First Black Transgender Model, Stars in Campaign For Nice'n Easy
Out to Launch, Amy Corr - Sunday, August 28, 2016
Nice'n Easy launched a print and
video campaign profiling Tracey Norma ...
- Digital Beauty Shoppers Seek Solutions, Not Brands
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"The beauty category is all about discovery," says Ethelbert Williams, CMO ...
- Nature's Bounty Enlists Mary Lou Retton
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2016
Vitamin and supplement maker Nature's Bounty is partnering with Olympic gymnast Ma ...
- NEW! Maya Rudolph Sings 'Vagina Jingle' For Seventh Generation's Feminine Care Products
Out to Launch, Amy Corr - Wednesday, June 22, 2016
Seventh Generation teamed up with Maya Rudolph to create the "Vajingle," ...
- Connectivity Agency Wins Vogue International Media AOR
MAD, Steve McClellan - Tuesday, June 21, 2016
Clearwater, FL-headquartered Vogue International, which is in the process of being acquir ...
- StyleCaster Focuses On Beauty, Taps Caruso As Beauty Director
Publishers Daily, Sara Guaglione - Wednesday, June 15, 2016
Lauren Caruso will be responsible for spearheading the brand's renewed emphasis ...
- London Mayor Moves Against 'Body Shaming' Ads
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
The mayor of London, Sadiq Khan, has moved to ban from t ...
- Digital Surgeons Soaks Up Seaweed Bath Co.
MAD, Larissa Faw - Tuesday, June 7, 2016
Digital Surgeons will be responsible for all digital and creative, including overa ...
- NEW! Secret Deodorant Turns Tables On Women & Marriage Proposals
Out to Launch, Amy Corr - Wednesday, May 25, 2016
Who says women can't propose? Secret deodorant breaks down that barrier ...
- L'Oreal Launches The Start-Up 'Founders Factory'
Around the Net In MAD London, Sean Hargrave - Monday, May 16, 2016
Last week, L'Oreal revealed that it will begin work with start-up incubat ...
- Conde Nast Preps Beauty Network, Says #TheLookIs
Publishers Daily, Erik Sass - Wednesday, May 11, 2016
High-end publisher Conde Nast is doubling down in its efforts to rea ...
- Head & Shoulders Celebrates 'Brave' Scalps
MAD, Larissa Faw - Tuesday, May 3, 2016
The concept features artist and barber Rob The Original working on differe ...
- Dove, Havas Want Women To Love Their Hair
MAD, Larissa Faw - Friday, April 22, 2016
Eight in 10 women (81%) feel the hair seen in advertisements mak ...
- L'Oral Picks TMW For Three Integrated Accounts
Around the Net In MAD London, Sean Hargrave - Friday, April 22, 2016
L'Oral, the beauty company, has appointed TMW Unlimited to handle its integrat ...