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Kellogg's Moves Away From Dieting To Gain Relevance For Modern Women
- Marketing Week, Thursday, September 29, 2016 6:16 AM
Kellogg's Special K is moving away from branding itself as a product used for dieting after it found women now prefer to "take a more holistic approach" when it comes to food. Kellogg unveiled a new direction for its Special K brand yesterday, as it looks to move away from a "1990s" marketing approach of counting calories to a focus on nourishment and "inner strength."
