SheaMoisture launched #BreakTheWalls, an ad
campaign that aims to raise awareness about segregation in the beauty aisle. A 60-second video illustrates how hair products for women with wavy, curly or kinky hair is found in a separate "ethnic"
section. The spot follows a woman walking through the beauty aisle, wondering how she can break down the walls separating ethnic products from the beauty aisle. "Is ethnic not beautiful?" asks one
voiceover. The video ends with the shelves tumbling down and the SheaMoisture brand found inside the beauty aisle, where it belongs.
See the ad
here and visit
BreakTheWalls.com for more info.
Droga5 created the campaign.
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