According to WWD, Wells will create a 12-to-16 page beauty report that will run inside subscriber copies of the September issues of Elle, Harper’s Bazaar, Marie Claire and Town & Country. If readers subscribe to more than one of those brands, the report will only appear in one magazine.

The content will include beauty trend reports, essays and photography.

An official title for Wells and the content she will produce has yet to be decided.

Michael Clinton, president of marketing and publishing director of Hearst Magazines, told WWD that the company reached out to Wells after she was let go from Allure, where she was editor-in-chief since the founding of the magazine in 1991.

She was replaced by Michelle Lee, formerly editor-in-chief at Nylon.

In February, New York Magazine’s “The Cut” tapped Wells as its beauty editor at large. Clinton said Wells will continue writing for “The Cut,” as well.

While there is no advertising in Wells’ portfolio, Clinton noted that he expects beauty clients will line up to advertise in the issue.

Wells’ report will supplement the coverage that already exists in Elle, Harper’s Bazaar, Marie Claire and Town & Country. It will also appear on Hearst’s digital network. Details of that are still being worked out.

Clinton noted Wells’ new role is modeled after Carine Roitfeld’s position at Harper’s Bazaar as global fashion director, where she creates fashion portfolios that run in each of the title's 32 international editions.