beer created "Beer Beauty,"
a line of male grooming products earlier this year, the shampoo, conditioner and body lotion sold out in less than a week. To support the Movember Foundation and to raise awareness of men's health
issues, Carlsberg launched a series of shaving products, each made with freeze-dried beer. "Beer'd Beauty" can be purchased online
and consists of
a shaving gel, aftershave cream and moustache cream, with proceeds benefiting the men's charity. Watch a video of the products being made and tested on bearded subjects here
. CP+B Scandinavia
created the campaign.