• by Amy Corr  @MediaPostOTL, June 5, 2015

The more I read about Birchbox, the more I want to try it. The online beauty sample subscription service launched an ad campaign promoting its service and the ease of use compared to shopping in a brick-and-mortar store. "There's a Better Way" depicts the often-unpleasant experience of department store shopping: perfume is sprayed in one's face, free makeovers are offered and a woman wearing too much tanner tries to sell it unconvincingly. So the woman in the spot scurries home and retrieves her Birchbox package, filled with five customized beauty samples. See it here, created by Resource/Ammirati. In addition to the TV spot, Birchbox has a retail partnership with the Gap, where the beauty store will be available for a limited time in Gaps in New York, San Francisco, Chicago, Los Angeles and Houston.