• by Fern Siegel , Yesterday

“Make a Note to Grab Dorot” campaign just kicked off on cable TV in 23 markets, including the Food Network, Connected TV (CTV) and Dorot Gardens' social-media channels, including Meta, TikTok and YouTube.

YCollective did the creative, which underscores that cooking doesn't have to be stressful. Dorot's flavorful frozen-food cubes are available in pre-portioned sizes, including garlic, ginger, basil, sauteed glazed onions and herbs. 

The ads highlight the easy of food prep in a typical family setting. Social-media spots feature special consumer engagement activations, including monthly giveaways of Dorot Gardens products.

The campaign runs through December.

“Cooking at all times and particularly during the holidays should feel joyful, not stressful,” said Michele Abo, General Manager of Dorot Gardens. “With Dorot, we are giving families the gift of time back in the kitchen. Our campaign reminds home cooks that delicious meals start with fresh flavors — without the hassle. Dorot Gardens makes it easy to elevate any dish.”

Dorot products are grown on its farms and flash-frozen within 90 minutes of harvest. The company is part of Kayco.com, one of the largest manufacturers and suppliers of kosher food products.