Around the Net
P&G Consolidates Grooming Range Creative With WPP's Grey
- Campaign, Thursday, May 21, 2015 6:39 AM
Grey will now take on the global creative accounts for Venus, Braun and Art of Shaving brands. Abbott Mead Vickers/BBDO previously held the retained creative account for Braun, although it had not produced any work in recent years. The move includes the global shopper marketing work, which moves from Omnicom’s Integer Group to Grey Shopper. Grey already has the global Gillette advertising account, which it won in 2013, ending BBDO’s 47-year relationship with the shaving brand.
