Around the Net
Protein World 'Beach Ready' Ad Cleared By ASA
- The Guardian, Wednesday, July 1, 2015 7:40 AM
Protein World’s controversial “beach body ready” campaign has been cleared by the UK ad watchdog despite nearly 400 complaints it objectified women and was socially irresponsible. The weight-loss ads featuring a bikini-clad model sparked a huge backlash over alleged “body-shaming” including a protest in London’s Hyde Park and a petition on Change.org.
