Brazilian Beauty Company Launches PSA On Dangers Of Putting On Make-Up And Driving

Vult, a Brazilian beauty company, launched an outdoor ad campaign throughout Brazil driving attention to a specific type of distracted driving. No, it's not texting; the ad targets women who apply make-up while stuck in traffic. "Don't Make-Up And Drive" illustrates the wrong type of impact a woman wants to make with a beautifully made-up face. Three ads show a deployed air bag with make-up stains and copy stating: "If you make up and drive, you may not make it." See the ads here, here and here, created by WE Agency.

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