Vult, a Brazilian beauty company, launched an outdoor ad
campaign throughout Brazil driving attention to a specific type of distracted driving. No, it's not texting; the ad targets women who apply make-up while stuck in traffic. "Don't Make-Up And Drive"
illustrates the wrong type of impact a woman wants to make with a beautifully made-up face. Three ads show a deployed air bag with make-up stains and copy stating: "If you make up and drive, you may
not make it." See the ads
here,
here and
here, created by
WE Agency.
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