- A Viral Hit, Pantene Ad Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, December 23, 2013
Besides airing the spot, "Be Strong and Shine," on network TV, ...
- Burt's Bees Uses Flower Power For New Lip Effort
Marketing Daily, Sarah Mahoney - Monday, December 16, 2013
For the second go-round of its "Nature Knows Color" campaign, the Durha ...
- Forecast: Beauty Marketers Mix It Up In 2014
Marketing Daily, Sarah Mahoney - Wednesday, December 11, 2013
Much as those multipurpose creams blur lightening, brightening, concealing and moisturizing technolo ...
- Men's Personal Care Will Grow - With Caveats
Marketing Daily, Karl Greenberg - Sunday, December 8, 2013
"Companies and brands can use these experiences in marketing products to old ...
- Beauty Business To See Ecommerce Rise 30%
Online Media Daily, Gavin O'Malley - Thursday, November 21, 2013
Beauty has its benefits -- particularly when it comes to ecommerce. Indee ...
- CVS Unveils Personalized Circulars
MediaDailyNews, Erik Sass - Thursday, October 17, 2013
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing chann ...
- Burt's Bees Tweaks Classics In Vine, Instagram Efforts
Marketing Daily, Sarah Mahoney - Monday, October 7, 2013
Both campaigns, by Baldwin&, also based in Raleigh, are being supported wi ...
- TBS' upwave Debuts 3 Series
MediaDailyNews, Fern Siegel - Tuesday, October 1, 2013
upwave, TBS' multiplatform health and wellness entertainment brand, will debut three n ...
- Smell This: Hearst Pubs To Attach Fragrance Bottles To November Issues
Around the Net In Media, Phyllis Fine - Thursday, September 26, 2013
In what is probably an industry first, four major women's magazines fr ...
- Swisspers Campaign: Sleep Naked For Beauty's Sake
Marketing Daily, Laurie Petersen - Wednesday, September 18, 2013
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, ...
- Correction: Dove Owned By Unilever
Online Media Daily, Mark Walsh - Friday, September 6, 2013
A Sept. 6 article in Online Media Daily titled "Personal Care Bran ...
- Personal Care Brands Don't Focus On Digital, E-Commerce
Online Media Daily, Mark Walsh - Thursday, September 5, 2013
Despite the success of high-profile campaigns from Old Spice and Dove, person ...
- Covergirl Manicures NFL Team Colors
Marketing Daily, Karl Greenberg - Wednesday, September 4, 2013
It might seem like an odd pairing, but Covergirl is partnering wi ...
- Organic Personal Care Market Growing
Marketing Daily, Tanya Gazdik - Tuesday, September 3, 2013
Rising concerns for health safety, increasing green consciousness and growing consumer awarene ...
- Star Toilet Paper Rolls Out Mass Media Messages
MediaDailyNews, Erik Sass - Tuesday, July 23, 2013
Star Toilet Paper distributes free toilet paper with ads on it fr ...
- Forrester: Healthy Brands Are 'TRUE'
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
The best overall brands in health and beauty, and food and bevera ...
- Hair After 50? That Is The Question, For Both Women And Men
Engage:Boomers, Stephen Reily - Monday, July 8, 2013
Advertising usually reflects the genuine needs and concerns of the consumers ...
- Anti-Smoking Effort Offers Support To 'Quitter In You'
Marketing Daily, Tanya Gazdik - Sunday, June 30, 2013
The American Lung Association and WellPoint Inc. are partnering to help smoke ...
- NAD Rules Against Dove's Ad Claims Slamming Rivals
MediaDailyNews, Steve McClellan - Tuesday, June 25, 2013
While one Dove campaign -- "Real Beauty Sketches" -- was reaping kud ...
- Unilever's Dove 'Beauty' Wins Cannes' Titanium Grand Prix
MediaDailyNews, Steve McClellan - Monday, June 24, 2013
A viral video, PR and social media campaign for Unilever's Dove Masterbra ...
- Barbasol Writes The Book On Manliness
Marketing Daily, Sarah Mahoney - Sunday, June 16, 2013
Barbasol is offering a decidedly old-school twist on masculinity, launching its n ...
- McCartney, P&G Partner For Fragrances
Marketing Daily, Sarah Mahoney - Friday, June 14, 2013
Procter & Gamble says its P&G Prestige unit has agreed to licen ...
- Dior Taps 'Twilight' Hunk Pattinson
Marketing Daily, Sarah Mahoney - Thursday, June 13, 2013
The company says photographer Nan Goldin shot the print campaign, with broadca ...
- Gillette's Venus Kicks Off 'Goddess' Tour With Miranda Kerr
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
To promote its Venus line of women's razors, Gillette is starting ...
- Rise in Plastic Surgery Attributed to Social Media
The Social Graf, Erik Sass - Thursday, May 16, 2013
Social media seems to be driving an increase in plastic surgery, accordi ...
- Chanel Teases New Keira Knightley Film
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
Just ahead of the debut of its short film, "Once Upon ...
- Mirror, Mirror: Why Beauty Brands Are #1 Online
Engage:Boomers, Stephen Reily - Monday, April 8, 2013
When we launched a website for Boomers in 2009, a surprising numb ...
- The Bacon Mouthwash Lives On
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 4, 2013
Scope Bacon was an April Fools' Day prank. But there was su ...
- OMD Wins Walgreens Assignment As AOR, Media Planning/Buying
MediaDailyNews, Fern Siegel - Friday, March 29, 2013
Walgreens has tapped OMD to be its media planning and buying agen ...
- Alicia Keys Enlisted For AIDS Campaign
Marketing Daily, Tanya Gazdik - Monday, March 11, 2013
Grammy Award-winning artist and HIV advocate Alicia Keys has teamed up wi ...