- Burt's Bees Makes TV Debut
Marketing Daily, Tanya Gazdik - Monday, September 29, 2014
The spot, tagged "Uncap Flavor," features whimsical animation of a series ...
- Will Gen Y Girlcott Topple Cover Girl? Or Roger Goodell?
Marketing Daily, Sarah Mahoney - Tuesday, September 16, 2014
After constant efforts from beauty companies to strike viral gold with you ...
- Burt's Bees Celebrates BeeDay
Marketing Daily, Tanya Gazdik - Wednesday, September 10, 2014
Burt's Bees is gearing up to celebrate the company's 30th birthday wi ...
- Newton Powers Personal Style For Drakkar Essence
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
The campaign is unique for the company in that it has ...
- Dove Men+Care Picks Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Ogilvy & Mather has won the global advertising account for Dove Men+Car ...
- Who Are The Drivers Of Prestige Skincare?
Engage:Affluent, Brittany Barnic - Wednesday, September 3, 2014
By this point, as the summer winds down, we have likely re ...
- For Ck one, Snapchat, Tumblr Key To Gen Y Hearts
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2014
The Ck one brand -- which celebrates its 20th anniversary this ye ...
- For Emmys, Social TV Is Growing Up
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2014
L'Oreal Paris used the night to carve out new digital territory f ...
- With Kitchen, Lush Expands Its Digital Reach
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2014
Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily ...
- Lip Cosmetics Leap With Glossy Sales
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip produ ...
- 78% Aware of Mobile Wallets, 32% Use Them
MobileShopTalk, Chuck Martin - Wednesday, July 23, 2014
Cash is no longer king, providing some hope for the future ...
- Live at 10: Ackman's Latest Salvo Against Herbalife
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 22, 2014
Bill Ackman - the "activist investor" also frequently modified as "billionaire hed ...
- P&G Taps Twins For Latest Olay Effort
Marketing Daily, Sarah Mahoney - Wednesday, July 9, 2014
Half of each twin pair got treated to eight weeks of t ...
- Paula Kent Meehan, 'Can-Do' Shampoo Innovator
Marketing Daily - Top of the News, Thom Forbes - Friday, June 27, 2014
Paula Kent Meehan, an aspiring Hollywood actress and childhood friend of Debb ...
- NEW! Neutrogena Men Aims To End Junkface
Out to Launch, Amy Corr - Thursday, June 26, 2014
A survey by Ipsos Reid found that 72% of Canadian men survey ...
- Apple's Health, Automated Home Services Intrigue Agencies, Questions Remain
Mobile Marketing Daily, Mark Walsh - Friday, June 6, 2014
Because of Apple's huge customer base and knack for creating user-friendly product ...
- NEW! Is Your Mascara Better Than Sex?
Out to Launch, Amy Corr - Wednesday, June 4, 2014
Too Faced cosmetics launched an online video for its new mascara call ...
- Coca-Cola Partners With OPI Nail Polish
Marketing Daily, Karlene Lukovitz - Friday, May 30, 2014
The new colors will be available in June at professional salons a ...
- J&J Awards OMD $1 Billion U.S. Media-Buying Account
MAD, Steve McClellan - Friday, May 23, 2014
In a move that took the industry by surprise, pharmaceutical and consum ...
- Benefit, BSSP Launch 'Arresting' Campaign
MAD, Larissa Faw - Monday, May 19, 2014
The cosmetic brand, part of LVMH, is known for its cheeky marketi ...
- Birchbox Takes Beauty Message To TV
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2014
With its latest expansion efforts, including opening a physical store, acquiring ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- Dove's Bremner Discusses 'Beauty,' Brand Options For Social
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 9, 2014
Dove has been sending filtered photos of handwritten notes to individual fa ...
- Lauder's Clinique Debuts Smart Moisturizer
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Lauder, on strong third-quarter results buoyed by especially good fragrance and skinca ...
- Energizer Bunny Will March To Its Own Beat
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 1, 2014
The Energizer Bunny is taking its "positive energy" and setting up i ...
- Gillette's FlexBall Faces Scruff And Skeptics
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 30, 2014
You'd be excused for thinking that a Fusion ProGlide FlexBall is so ...
- Cetaphil Launches 'Gentle Power' Effort To Consumers
Marketing Daily, Nina Lentini - Tuesday, April 22, 2014
The campaign includes traditional media, social media, ecommerce, and media planning. ...
- 'Cosmo' Gets Extra 'Cover' Sponsored By L'Oreal
MediaDailyNews, Erik Sass - Thursday, April 10, 2014
The May issue of "Cosmopolitan" is raising some eyebrows by integrating ...
- Y&R Launches First Global Activia Campaign With Shakira
MAD, Larissa Faw - Friday, March 21, 2014
And the endorsement goes beyond dancing in commercials. The international superstar's n ...
- Anti-Aging Products Tops In N.Y., Boston, And Philly
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2014
A report from NPD Group says sales of prestige anti-aging creams ...