- High-End Beauty Sales Up; Mass Products Struggling
Marketing Daily, Sarah Mahoney - Friday, February 7, 2014
Anyone looking for more evidence of the gap between the haves a ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- P&G Finds Itself In A Hairy Situation
Marketing Daily - Top of the News, Thom Forbes - Monday, January 27, 2014
Different accounts put it different ways but it all comes down ...
- Dove's 'Selfie' Dissects Daughters, Mothers, Social Media
Marketing Daily, Sarah Mahoney - Tuesday, January 21, 2014
A 10-minute documentary directed by Academy Award-winner Cynthia Wade dives right in ...
- Mission Pharmacal Creates Mobile App For Docs
Marketing Daily, Tanya Gazdik - Tuesday, January 21, 2014
A popular medical management tool is now available on iPads and iPhone ...
- Google Making "Smart" Contact Lens
Around the Net In Brand Marketing, Gavin O'Malley - Friday, January 17, 2014
Google is taking the wearable technology market to another level with t ...
- P&G's Olay Launches 'Your Best Beautiful' Campaign
Marketing Daily, Sarah Mahoney - Friday, January 10, 2014
The Cincinnati-based company says it is in the midst of launching t ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- Atkins Teams Osbourne With Rabbit, Bird
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2014
Just in time for the January diet season, Atkins Nutritionals is launchi ...
- Estee Lauder Launches High-End Lip Line
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2014
Print ads feature the fiercely beautiful Carolyn Murphy behind the wheel, a ...
- Old Spice Says, 'Smellcome To Manhood'
Marketing Daily, Karl Greenberg - Saturday, January 4, 2014
Procter & Gamble's Old Spice male hygiene brand is touting a reformulati ...
- Branding Efforts Belong To Retail: Pharma, Not So Much
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Retail spend 23.3%; financial services, 12.4%; and automotive, 12.1% when it com ...
- A Viral Hit, Pantene Ad Goes Mainstream
Marketing Daily, Sarah Mahoney - Monday, December 23, 2013
Besides airing the spot, "Be Strong and Shine," on network TV, ...
- Burt's Bees Uses Flower Power For New Lip Effort
Marketing Daily, Sarah Mahoney - Monday, December 16, 2013
For the second go-round of its "Nature Knows Color" campaign, the Durha ...
- Forecast: Beauty Marketers Mix It Up In 2014
Marketing Daily, Sarah Mahoney - Wednesday, December 11, 2013
Much as those multipurpose creams blur lightening, brightening, concealing and moisturizing technolo ...
- Men's Personal Care Will Grow - With Caveats
Marketing Daily, Karl Greenberg - Sunday, December 8, 2013
"Companies and brands can use these experiences in marketing products to old ...
- Beauty Business To See Ecommerce Rise 30%
Online Media Daily, Gavin O'Malley - Thursday, November 21, 2013
Beauty has its benefits -- particularly when it comes to ecommerce. Indee ...
- CVS Unveils Personalized Circulars
MediaDailyNews, Erik Sass - Thursday, October 17, 2013
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing chann ...
- Burt's Bees Tweaks Classics In Vine, Instagram Efforts
Marketing Daily, Sarah Mahoney - Monday, October 7, 2013
Both campaigns, by Baldwin&, also based in Raleigh, are being supported wi ...
- TBS' upwave Debuts 3 Series
MediaDailyNews, Fern Siegel - Tuesday, October 1, 2013
upwave, TBS' multiplatform health and wellness entertainment brand, will debut three n ...
- Smell This: Hearst Pubs To Attach Fragrance Bottles To November Issues
Around the Net In Media, Phyllis Fine - Thursday, September 26, 2013
In what is probably an industry first, four major women's magazines fr ...
- Swisspers Campaign: Sleep Naked For Beauty's Sake
Marketing Daily, Laurie Petersen - Wednesday, September 18, 2013
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, ...
- Correction: Dove Owned By Unilever
Online Media Daily, Mark Walsh - Friday, September 6, 2013
A Sept. 6 article in Online Media Daily titled "Personal Care Bran ...
- Personal Care Brands Don't Focus On Digital, E-Commerce
Online Media Daily, Mark Walsh - Thursday, September 5, 2013
Despite the success of high-profile campaigns from Old Spice and Dove, person ...
- Covergirl Manicures NFL Team Colors
Marketing Daily, Karl Greenberg - Wednesday, September 4, 2013
It might seem like an odd pairing, but Covergirl is partnering wi ...
- Organic Personal Care Market Growing
Marketing Daily, Tanya Gazdik - Tuesday, September 3, 2013
Rising concerns for health safety, increasing green consciousness and growing consumer awarene ...
- Star Toilet Paper Rolls Out Mass Media Messages
MediaDailyNews, Erik Sass - Tuesday, July 23, 2013
Star Toilet Paper distributes free toilet paper with ads on it fr ...
- Forrester: Healthy Brands Are 'TRUE'
Marketing Daily, Karl Greenberg - Monday, July 15, 2013
The best overall brands in health and beauty, and food and bevera ...
- Hair After 50? That Is The Question, For Both Women And Men
Engage:Boomers, Stephen Reily - Monday, July 8, 2013
Advertising usually reflects the genuine needs and concerns of the consumers ...
- Anti-Smoking Effort Offers Support To 'Quitter In You'
Marketing Daily, Tanya Gazdik - Sunday, June 30, 2013
The American Lung Association and WellPoint Inc. are partnering to help smoke ...