- NAD Rules Against Dove's Ad Claims Slamming Rivals
MediaDailyNews, Steve McClellan - Tuesday, June 25, 2013
While one Dove campaign -- "Real Beauty Sketches" -- was reaping kud ...
- Unilever's Dove 'Beauty' Wins Cannes' Titanium Grand Prix
MediaDailyNews, Steve McClellan - Monday, June 24, 2013
A viral video, PR and social media campaign for Unilever's Dove Masterbra ...
- Barbasol Writes The Book On Manliness
Marketing Daily, Sarah Mahoney - Sunday, June 16, 2013
Barbasol is offering a decidedly old-school twist on masculinity, launching its n ...
- McCartney, P&G Partner For Fragrances
Marketing Daily, Sarah Mahoney - Friday, June 14, 2013
Procter & Gamble says its P&G Prestige unit has agreed to licen ...
- Dior Taps 'Twilight' Hunk Pattinson
Marketing Daily, Sarah Mahoney - Thursday, June 13, 2013
The company says photographer Nan Goldin shot the print campaign, with broadca ...
- Gillette's Venus Kicks Off 'Goddess' Tour With Miranda Kerr
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
To promote its Venus line of women's razors, Gillette is starting ...
- Rise in Plastic Surgery Attributed to Social Media
The Social Graf, Erik Sass - Thursday, May 16, 2013
Social media seems to be driving an increase in plastic surgery, accordi ...
- Chanel Teases New Keira Knightley Film
Marketing Daily, Sarah Mahoney - Monday, May 6, 2013
Just ahead of the debut of its short film, "Once Upon ...
- Mirror, Mirror: Why Beauty Brands Are #1 Online
Engage:Boomers, Stephen Reily - Monday, April 8, 2013
When we launched a website for Boomers in 2009, a surprising numb ...
- The Bacon Mouthwash Lives On
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 4, 2013
Scope Bacon was an April Fools' Day prank. But there was su ...
- OMD Wins Walgreens Assignment As AOR, Media Planning/Buying
MediaDailyNews, Fern Siegel - Friday, March 29, 2013
Walgreens has tapped OMD to be its media planning and buying agen ...
- Alicia Keys Enlisted For AIDS Campaign
Marketing Daily, Tanya Gazdik - Monday, March 11, 2013
Grammy Award-winning artist and HIV advocate Alicia Keys has teamed up wi ...
- Kate Thornton To Host Boots Feel Good Forum
Around the Net In OMD Europe, Nina Lentini - Sunday, March 10, 2013
Boots UK has announced a new on-air and online programme, The Boo ...
- Unilever, DailyCandy Partner For 'Fashion Star'
Marketing Daily, Karl Greenberg - Friday, March 8, 2013
Unilever's Suave division is touting its high-end Suave Professionals line and i ...
- NPD: Consumers Splurging On High-End Beauty
Marketing Daily, Sarah Mahoney - Friday, March 8, 2013
"The trend indicates consumers are reinvesting in beauty, and that frugal fatig ...
- Lindsey Vonn On Marketing Run Despite Knee Surgery
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Lindsey Vonn, skiing gold medalist (and close, personal friend of Tiger Woods ...
- Unilever Touts Dove Men + Care
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 15, 2013
Next month, Unilever's Dove Men+Care line will air an ad trying ...
- Trojan Takes A New Spin On Sex Ed
Marketing Daily, Tanya Gazdik - Monday, February 11, 2013
Trojan is marking Condom Awareness Week with an innovative promotion. The compa ...
- Romance And Motherhood? A Perfect Pair
Engage:Moms, Suzanne Skop - Friday, February 8, 2013
With Valentine's Day approaching, it got me thinking about how the significan ...
- Mintel Sees Bright Colors In Nail Care
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2013
The nail color and care market in the U.S. has grown ...
- Barbasol, Axe Get Mighty Manly
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
In the biggest ad endeavor ever for Barbasol, launched in 1919, ...
- NPD: Prestige Beauty Sales Up 7% Last Year
Marketing Daily, Sarah Mahoney - Friday, January 25, 2013
NPD Group says that sales of prestige beauty products rose 7% ...
- Luxe Beauty Brands Style Digital Biz In China
Online Media Daily, Mark Walsh - Tuesday, December 18, 2012
Beauty and fashion brands are leading the way when it comes ...
- Lancome Launches Optimized Mobile, Tablet Sites
Online Media Daily, Mark Walsh - Monday, December 17, 2012
It looks like Lancome is counting on last-minute mobile shopping this yea ...
- Why Women Hate The Cosmetic Industry
Engage:Boomers, Stephen Reily - Monday, December 10, 2012
A recent survey of women over 45 confirms what the cosmetic indust ...
- Rise In Cosmetic Surgery Possibly Linked To Social Media
Online Media Daily, Steve McClellan - Friday, December 7, 2012
Is the digital era driving a heightened sense of vanity in ...
- UM Retained As Media Buyer For J&J
MediaDailyNews, Steve McClellan - Tuesday, November 20, 2012
Health care giant Johnson & Johnson has retained UM as its med ...
- Axe Sponsors Comedy Tour
Marketing Daily, Tanya Gazdik - Friday, November 9, 2012
Axw Hair has teamed up with young comedians to create the "Splitti ...
- Kimberly-Clark Hires O&M Shanghai To Craft Health Campaign
MediaDailyNews, Steve McClellan - Friday, November 2, 2012
Kimberly-Clark and O&M Advertising Shanghai have launched a digital campaign that targe ...
- GNC Expands Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2012
GNC will launch the second phase of its "Live Well" campaign ...