- OPI Video Blends Brand Color With Dancing Horse
Marketing Daily, Sarah Mahoney - Wednesday, October 31, 2012
"We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischman ...
- OMD Retains Media Duties For Henkel
MediaDailyNews, Steve McClellan - Monday, October 29, 2012
Omnicom Group's OMD has successfully defended its U.S. media planning and buyi ...
- Burt's Bees Deflakes With Billboard, Video
Marketing Daily, Sarah Mahoney - Friday, October 26, 2012
Each flake was actually a $3 off coupon -- 1,300 in a ...
- Walgreens Is Retail Sponsor For People's Choice Awards
MediaDailyNews, David Goetzl - Friday, October 26, 2012
Walgreens, which sells many products by the show's top backer, has sign ...
- UK Bans Dior Ad Featuring Natalie Portman
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
A Christian Dior mascara ad featuring Natalie Portman has been banned ...
- Zicam Relaunches Web Site
Marketing Daily, Tanya Gazdik - Wednesday, October 17, 2012
Cold remedy Zicam has launched a redesigned Web site as part ...
- J&J's Kadlec: "Disruption is over. Yay!"
Raw, Sarah Mahoney - Thursday, October 11, 2012
For marketers, the age of disruption is over, says Kimberly Kadlec, J&J ...
- In A Marketing First, Chanel Uses Brad Pitt for No. 5
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
For a 90-something-year-old brand, Chanel No. 5 has always been something ...
- Rite Aid Introduces New Format
Marketing Daily, Sarah Mahoney - Friday, October 5, 2012
Rite Aid is introducing a new format, its next-generation "wellness" store, ...
- Nutritional Supplements Continue Robust Growth
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2012
Nutritional supplements have thrived throughout the recession and its lingering aftermath, a ...
- Axe Suggests 'Showerpooling'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 19, 2012
Unilever's Axe men's brand has a new online ad campaign urging colle ...
- Whole Foods Claims Organic Label Breakthrough
Marketing Daily, Sarah Mahoney - Tuesday, September 18, 2012
For consumers looking for organic personal-care products, wading through confusing labeling ter ...
- FDA Crackdown On Lancome Claims Signals Shift
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 12, 2012
A Food and Drug Administration warning letter to L'Oral's Lancme USA presiden ...
- Men Loving Their Faces
Marketing Daily, Sarah Mahoney - Thursday, August 23, 2012
Men aren't just dabbling in their good looks, they're actually slathering: T ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- Johnson & Johnson Steps Up On Beauty Care Ingredients
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 16, 2012
Johnson & Johnson is indeed walking a "public relations tightrope" in pledgi ...
- Kinney Drugs Joins StoreBoard Media
MediaDailyNews, Fern Siegel - Monday, August 13, 2012
Kinney Drugs has joined StoreBoard Media, the country's largest in-store billboard netw ...
- CVS Turns To Shopkick To Boost Mobile Retail
Online Media Daily, Mark Walsh - Tuesday, August 14, 2012
Mobile loyalty service shopkick Tuesday announced CVS as its latest retail partne ...
- African-American Demos Express Ethnic Identity Differently
Online Media Daily, Gavin O'Malley - Monday, August 6, 2012
When marketing to African-Americans, is it becoming less important to emphasize ethn ...
- Nivea Enlists Designer For Facebook Contest
Marketing Daily, Tanya Gazdik - Wednesday, August 1, 2012
Beiersdorf's Nivea is partnering with designer Charlotte Ronson for a design conte ...
- Target Testing Beauty Program In Chicago
Marketing Daily, Sarah Mahoney - Monday, July 23, 2012
The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppe ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Condom Brands Step Up Marketing Efforts
MediaDailyNews, Erik Sass - Friday, July 13, 2012
Leading U.S. condom-makers are stepping up their marketing efforts in a fier ...
- Revlon Takes Beauty Problems To Facebook
Marketing Daily, Sarah Mahoney - Friday, July 6, 2012
Revlon plans to introduce the Revlon Expression Experiment, a social media campai ...
- Revlon Takes Beauty Problems To Facebook
Online Media Daily, Sarah Mahoney - Friday, July 6, 2012
Revlon plans to introduce the Revlon Expression Experiment, a social media campa ...
- Jon Bon Jovi, Avon Introduce His/Her Fragrances
Marketing Daily, Sarah Mahoney - Tuesday, July 3, 2012
Avon and singer Jon Bon Jovi are introducing a scent called "Unplugged ...
- Study: Women Crazy for Multi-tasking Makeup
Marketing Daily, Sarah Mahoney - Wednesday, June 20, 2012
Women are craving products that can practically tap dance while singing "A ...
- LUSH Launches Mood-Boosting Color Line
Marketing Daily, Sarah Mahoney - Friday, June 15, 2012
Instead of linking them to seasonal trends, LUSH Cosmetics is marketing th ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- Unilever, NBCU Mix 'Best Night' Campaign With TV, Online Video
MediaDailyNews, Wayne Friedman - Monday, May 14, 2012
Unilever will use some unusual input from consumers and NBCUniversal for ...