- Avon Posts Loss; Lower Sales
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Still in the midst of a search for a new CEO, Av ...
- LifeStyles Condoms Launches Campaign For SKYN
Marketing Daily, Karl Greenberg - Friday, February 10, 2012
LifeStyles Condoms will launch a multi-million dollar global advertising campaign in t ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Gillette Goes To Fashion Week
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Procter & Gamble's Gillette brand is focusing on menswear during New Yo ...
- Schick Goes After Gillette With Hydro 5
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The shaving division of Energizer Personal Care is mocking Gillette in ...
- Engaging Affluent Chinese Through Beauty Products
Engage:Affluent, Patricia Pao - Wednesday, February 1, 2012
For affluent Chinese customers, Beauty is the portal into luxury goods. Th ...
- Women Spending Big On High-End Cosmetics
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2012
Affluent women may have been cutting corners elsewhere in 2011, but ...
- Pantene Signs 11 Well-tressed Olympians
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
In the U.S., TV and print ads will rely heavily on swimm ...
- Coupons Remain Popular, Digital Searches Up
MediaDailyNews, Erik Sass - Friday, January 27, 2012
Amid continuing economic uncertainty, the total value of savings associated with coup ...
- Free Lip Gloss For Vodka?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Part of Campari's campaign in Oz for Skyy Vodka is to off ...
- Macy's Shows Off Its Beauty Spots
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2012
Macy's is going public with the technology behind its Beauty Spot experimen ...
- Beauty Buyers: More Samples and Social, Please
Marketing Daily, Sarah Mahoney - Friday, January 6, 2012
When it comes to buying beauty products, women are increasingly skeptical, a ...
- Celebs Don't Drive Fragrance Sales
Marketing Daily, Sarah Mahoney - Friday, December 16, 2011
While stars like Jennifer Lopez, Britney Spears and, of course, Elizabeth Tayl ...
- P&G Writes E-Book On Head-Scratching Etiquette
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2011
The project was a logical next step for the brand, which hir ...
- Pantone/Sephora In New O-rangement?
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Women's Wear Daily is reporting that cosmetics retailer Sephora has made ...
- FTC Brings New 'Fake News' Lawsuit Against NutraSlim.com
Online Media Daily, Wendy Davis - Thursday, December 1, 2011
In the latest of a string of "fake news" cases, the Feder ...
- Women Craving Color: High-End Cosmetics Gain
Raw, Sarah Mahoney - Thursday, December 1, 2011
Women may be worried about the economy, but they are certainly splurgi ...
- Meredith Signs Kimberly-Clark For ROI Guarantees
MediaDailyNews, Erik Sass - Monday, November 28, 2011
Meredith Corp. is unveiling the first major ad client for its "Engageme ...
- L'Oreal Helps Salons Get Social
The Social Graf, Erik Sass - Friday, October 28, 2011
Salons are naturally social places, but that didn't always translate into ...
- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- It May Be Beauty, But You Still Need The Brains
Engage:Hispanics, Nathalie Jaspar - Thursday, October 20, 2011
I was having brunch with a copywriter friend and telling her h ...
- Nielsen To Global ECD, Draftfcb, Handles Beiersdorf Biz
MediaDailyNews, - Thursday, October 6, 2011
Draftfcb named Rob Nielsen global executive creative director on the Beiersdorf accoun ...
- Estee Lauder Opens Beauty School on YouTube
VidBlog, Steve Smith - Friday, September 23, 2011
YouTube is not in need of more beauty tip videos, that ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- What Jane Fonda Means If You Market To Boomers
Engage:Boomers, Stephen Reily - Monday, September 19, 2011
Fonda's recently published memoir, Prime Time: Love, health, sex, fitness, friendship, spir ...
- NBC's Daily Candy Tours P&G Promo
MediaDailyNews, Wayne Friedman - Friday, September 16, 2011
Now part of NBCUniversal's array of woman-targeted entertainment platforms, online site Dai ...
- Scientist For P&G's Olay Brand Looks For Dermatologic Fountain Of Youth
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Rosemarie Osborne, a self-described "skin junkie," is the chemist behind P&G's Ol ...
- Beauty Brands' Organic Marketing Claims Fall Short
Marketing Daily, - Thursday, August 25, 2011
A new study from the London-based Organic Monitor reports that the formulatio ...
- Nivea Says Sorry, Withdraws Controversial Ad In 'Esquire'
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
Skin care company Nivea has offered a mea culpa for an ...