- Total Beauty Starts Premium Sampling Program
Marketing Daily, Sarah Mahoney - Saturday, May 12, 2012
Marketing in the beauty business has long been fueled by sampling, wi ...
- Old Spice Champion: Sweet Smell Of Success
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
The campaign "Believe in Your Smellf" focuses on a new product ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Avon Calls On J&J's McCoy To Rebuild Brand
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 10, 2012
Sherilyn (Sheri) S. McCoy, a trained scientist who has held a varie ...
- Unilever Ramps Up Hispanic Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Unilever, a leader in Hispanic marketing, is pushing forward with new initiativ ...
- Ding-Dong, Coty Calling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 3, 2012
Sensing an opportunity to expand its offerings as well as its presen ...
- Despite Weak Flu Season, Walgreens Posts Record Sales
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
Walgreens says sales in its fiscal second quarter inched up 0.8% ...
- CVS Shuts Down Its Upscale Beauty Store
Raw, Sarah Mahoney - Wednesday, March 21, 2012
CVS says it is pulling the plug on its 25-store Beauty 3 ...
- What Do Boomer Women Want from Cosmetic Companies? Not What They're Selling
Engage:Boomers, Stephen Reily - Monday, March 12, 2012
In our recent survey, Baby Boomer women told us that cosmetic a ...
- TRESemme Launches Multi-Phase Digital Campaign
Online Media Daily, Gavin O'Malley - Monday, March 12, 2012
TRESemme is hoping to engage women with an inside look into Mercedes-Be ...
- Dial For Men Gets The Ladies' Pinterest
Marketing Daily, Karl Greenberg - Thursday, March 8, 2012
Dial for Men product board topics will follow common Pinterest themes li ...
- High-End Beauty: Strongest U.S. Sales In 15 Years
Marketing Daily, Sarah Mahoney - Thursday, March 1, 2012
The NPD Group says sales for prestige beauty and fragrance products total ...
- Avon Posts Loss; Lower Sales
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Still in the midst of a search for a new CEO, Av ...
- LifeStyles Condoms Launches Campaign For SKYN
Marketing Daily, Karl Greenberg - Friday, February 10, 2012
LifeStyles Condoms will launch a multi-million dollar global advertising campaign in t ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Gillette Goes To Fashion Week
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Procter & Gamble's Gillette brand is focusing on menswear during New Yo ...
- Schick Goes After Gillette With Hydro 5
Marketing Daily, Karl Greenberg - Wednesday, February 1, 2012
The shaving division of Energizer Personal Care is mocking Gillette in ...
- Engaging Affluent Chinese Through Beauty Products
Engage:Affluent, Patricia Pao - Wednesday, February 1, 2012
For affluent Chinese customers, Beauty is the portal into luxury goods. Th ...
- Women Spending Big On High-End Cosmetics
Marketing Daily, Sarah Mahoney - Tuesday, January 31, 2012
Affluent women may have been cutting corners elsewhere in 2011, but ...
- Pantene Signs 11 Well-tressed Olympians
Marketing Daily, Sarah Mahoney - Friday, January 27, 2012
In the U.S., TV and print ads will rely heavily on swimm ...
- Coupons Remain Popular, Digital Searches Up
MediaDailyNews, Erik Sass - Friday, January 27, 2012
Amid continuing economic uncertainty, the total value of savings associated with coup ...
- Free Lip Gloss For Vodka?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Part of Campari's campaign in Oz for Skyy Vodka is to off ...
- Macy's Shows Off Its Beauty Spots
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2012
Macy's is going public with the technology behind its Beauty Spot experimen ...
- Beauty Buyers: More Samples and Social, Please
Marketing Daily, Sarah Mahoney - Friday, January 6, 2012
When it comes to buying beauty products, women are increasingly skeptical, a ...
- Celebs Don't Drive Fragrance Sales
Marketing Daily, Sarah Mahoney - Friday, December 16, 2011
While stars like Jennifer Lopez, Britney Spears and, of course, Elizabeth Tayl ...
- P&G Writes E-Book On Head-Scratching Etiquette
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2011
The project was a logical next step for the brand, which hir ...
- Pantone/Sephora In New O-rangement?
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Women's Wear Daily is reporting that cosmetics retailer Sephora has made ...
- FTC Brings New 'Fake News' Lawsuit Against NutraSlim.com
Online Media Daily, Wendy Davis - Thursday, December 1, 2011
In the latest of a string of "fake news" cases, the Feder ...
- Women Craving Color: High-End Cosmetics Gain
Raw, Sarah Mahoney - Thursday, December 1, 2011
Women may be worried about the economy, but they are certainly splurgi ...
- Meredith Signs Kimberly-Clark For ROI Guarantees
MediaDailyNews, Erik Sass - Monday, November 28, 2011
Meredith Corp. is unveiling the first major ad client for its "Engageme ...