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Axe Suggests 'Showerpooling'

  • USA Today, Wednesday, September 19, 2012 10:15 AM

Unilever's Axe men's brand has a new online ad campaign urging college students to conserve the Earth's water without making a huge sacrifice, by "showerpooling" --  showering with a friend, or "an attractive stranger." "This is a cute, irreverent way to communicate what is really a significant message: water conservation," says Rob Candelino, VP of marketing for U.S. skin care at Unilever.

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