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UK Bans Dior Ad Featuring Natalie Portman

A Christian Dior mascara ad featuring Natalie Portman has been banned in the U.K. following a complaint from rival L'Oréal. The latter argued to the Advertising Standards Authority that the print ad "misleadingly exaggerated" the likely effects of the product. The glossy magazine campaign showed a picture of Portman with impossibly long eyelashes next to the headline, "Diorshow New Look" and text that read, "Lash-multiplying effect volume and care mascara. ... It delivers spectacular volume-multiplying effect, lash by lash." Parfums Christian Dior said that no members of the public had complained about the ad. But the Advertising Standards Authority banned it.

Read the whole story at Advertising Age »

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