• September 18, 2012

For consumers looking for organic personal-care products, wading through confusing labeling terms has long been part of the process.

And while the industry has been struggling to come up with standards, Whole Foods Market now says it is using third-party certification on its personal-care products, making it the first national chain to “ensure that the use of the word “organic” is accurate and consistent across all store aisles.”

Back in 2010, Whole Foods introduced organic labeling guidelines for body care products, and has now completed the transition process.  

“Believe it or not, there are no federal laws that regulate how the word ‘organic’ can be used on personal care products,” Jeremiah McElwee, global coordinator of the personal care department at Whole Foods Market, says in its release. “Our shoppers don’t expect the meaning of organic to change between store aisles.”--Sarah Mahoney