- Fresh Trouble Brewing At Lululemon
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2026
With the company's weak forecast, sales woes and a looming proxy figh ...
- U.N.N.A.M.E.D. Positions MET-Rx As A 'Level Up' Bar
MAD, Fern Siegel - Friday, March 13, 2026
The ads wants to strengthen connections with its performance-driven community. ...
- Merrell Sells The Transformative Power Of The Outdoors
Marketing Daily, Sarah Mahoney - Monday, March 2, 2026
The hiking brand heads down a poetic path, focusing on creativity a ...
- Flavor Flav Goes To Planet Fitness
Marketing Daily, Sarah Mahoney - Wednesday, February 25, 2026
A new social-first campaign features the famous rapper as an enthusiastic g ...
- GenZ Interested In Health, Fitness Content, Less Likely To Follow Political News
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
GenZ is more likely than people in older age categories to wat ...
- California Pizza Kitchen Adds 'Smart Swaps' Menu
Marketing Daily, Teresa Buyikian - Tuesday, January 13, 2026
The items on the "Smart Swaps" menu are modified to up ...
- ASICS Adds 'Good Vibrations' To Soaring Running Shoe Sales
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2026
The company is using the Beach Boys' classic to underscore its mental-heal ...
- Jennifer Aniston's Inner Struggles Bring Physical Triumph In Pvolve Ad
Marketing Daily, Les Luchter - Wednesday, January 7, 2026
Her voiceover during a Pvolve workout shows that "The conversation in yo ...
- Crowded Gyms, Empty Bars: Welcome To 2026
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 5, 2026
Sixty percent of U.S. adults plan to set resolutions this year, a ...
- Zumba Knows The Right Song Is Everything
Marketing Daily, Sarah Mahoney - Monday, January 5, 2026
A new global campaign leans into music, nostalgia and humor to ma ...
- Crunch, Planet Fitness Chase Resolution Season
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2025
Gyms roll out new campaigns aimed at motivating consumers as January approac ...
- Crunch Fitness Leverages Wellness As Social Experience
MAD, Fern Siegel - Monday, December 29, 2025
Creative AOR Familiar Creatures is responsible for the musical spot. ...
- Weight Watchers Rebrands With New Visual Identity
Marketing Daily, Les Luchter - Wednesday, December 17, 2025
Also new: a "fully integrated platform" that pairs prescriptions with personalized nutritio ...
- Orangetheory Rebuilds Its Message Around Real Women
Marketing Daily, Sarah Mahoney - Friday, November 21, 2025
A new campaign centers member stories as GLP-1 drugs, menopause awareness a ...
- How This Alurx Leader Went Viral On TikTok & The Power Move Behind It!
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 19, 2025
Julia Stewart went from IHOP waitress to becoming the pancake house chain ...
- 'Progress Beats Perfection': Fitness Inspiration From Tonal, Launching Pilates Program
Marketing Daily, Danielle Oster - Sunday, October 19, 2025
"If you're chasing perfection, you're after something that isn't real," says fitne ...
- Turning Around A Category Leader: Behind One A Day's Rebirth
Pharma & Health Insider, Les Luchter - Thursday, October 16, 2025
Brand made the move from "inconsistent" marketing that included "various logos" ...
- Humana: Pickleball Is Gateway To Better Health
MAD, Fern Siegel - Tuesday, October 7, 2025
Brownstein Group posits sport as key to active aging. ...
- Essentia Water To Fitness Fans: Take Risks
MAD, Fern Siegel - Monday, September 29, 2025
"Change the Equation," the new creative by Droga5, pushes super-hydration. ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- Netflix Documentary Exposes 'Biggest Loser' Risks, Controversies
TVBlog, Adam Buckman - Monday, August 18, 2025
"The Biggest Loser" was the target of criticism practically from its sta ...
- Buzz Bomb Drops Into Preworkout Supplement Market
Marketing Daily, Les Luchter - Thursday, August 14, 2025
It was a $19.58 billion market last year, and is expected ...
- Columbia Returns To Its Wild Side In 'Engineered For Whatever'
Retail Insider, Sarah Mahoney - Wednesday, August 6, 2025
With avalanches, snakes, and a five-year plan, the outdoor clothing company giv ...
- Mini USA, Barry's Share Reverence For Inclusivity
Marketing Daily, Tanya Gazdik - Tuesday, July 29, 2025
The fitness and automotive brands will combine their lifestyle expertise to off ...
- Fabletics Names New CMO As It Eyes $1B Sales Milestone
Marketing Daily, Sarah Mahoney - Thursday, June 19, 2025
Fabletics taps Carly Gomez to steer its growing hybrid retail model, blendi ...
- 'Now' Playing: Tales of The Morbidly Obese On Lifetime
TVBlog, Adam Buckman - Friday, June 20, 2025
Connoisseurs of "My 600-lb Life" on TLC will likely notice a significa ...
- Peloton's New CMO Inherits Laundry List Of Issues
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 17, 2025
Peloton has cut its marketing spending, trying to adapt to reduced dema ...
- 'Give Us The Finger,' Oura Urges In Longevity-Themed Campaign
Marketing Daily, Les Luchter - Wednesday, May 28, 2025
The finger in question is the index finger, where Oura says i ...
- 'Now' Playing: Tales of The Morbidly Obese On Lifetime
TVBlog, Adam Buckman - Wednesday, May 28, 2025
Connoisseurs of "My 600-lb Life" on TLC will likely notice a significa ...