- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- Netflix Documentary Exposes 'Biggest Loser' Risks, Controversies
TVBlog, Adam Buckman - Monday, August 18, 2025
"The Biggest Loser" was the target of criticism practically from its sta ...
- Buzz Bomb Drops Into Preworkout Supplement Market
Marketing Daily, Les Luchter - Thursday, August 14, 2025
It was a $19.58 billion market last year, and is expected ...
- Columbia Returns To Its Wild Side In 'Engineered For Whatever'
Retail Insider, Sarah Mahoney - Wednesday, August 6, 2025
With avalanches, snakes, and a five-year plan, the outdoor clothing company giv ...
- Mini USA, Barry's Share Reverence For Inclusivity
Marketing Daily, Tanya Gazdik - Tuesday, July 29, 2025
The fitness and automotive brands will combine their lifestyle expertise to off ...
- Fabletics Names New CMO As It Eyes $1B Sales Milestone
Marketing Daily, Sarah Mahoney - Thursday, June 19, 2025
Fabletics taps Carly Gomez to steer its growing hybrid retail model, blendi ...
- 'Now' Playing: Tales of The Morbidly Obese On Lifetime
TVBlog, Adam Buckman - Friday, June 20, 2025
Connoisseurs of "My 600-lb Life" on TLC will likely notice a significa ...
- Peloton's New CMO Inherits Laundry List Of Issues
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 17, 2025
Peloton has cut its marketing spending, trying to adapt to reduced dema ...
- 'Give Us The Finger,' Oura Urges In Longevity-Themed Campaign
Marketing Daily, Les Luchter - Wednesday, May 28, 2025
The finger in question is the index finger, where Oura says i ...
- 'Now' Playing: Tales of The Morbidly Obese On Lifetime
TVBlog, Adam Buckman - Wednesday, May 28, 2025
Connoisseurs of "My 600-lb Life" on TLC will likely notice a significa ...
- ASICS Signs Felix, The Original Brand Influencer
Marketing Daily, Sarah Mahoney - Tuesday, May 20, 2025
The fluffy white dog reps the athletic brand's commitment to getting huma ...
- WeightWatchers Files For Bankruptcy, Reorganization
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 7, 2025
WeightWatchers remains operational and there will be no impact to its 3 ...
- 'This Is F45 Training': Fitness Chain Breaks Global Ad Campaign
Marketing Daily, Les Luchter - Monday, May 5, 2025
F45/FIT is also Red Bull's first global fitness partner, with a co-brand ...
- Barkley Set To Lose Weight, But Not 'Big Mouth,' In Ro's GLP-1 Push
Marketing Daily, Les Luchter - Tuesday, April 29, 2025
Campaign kicks off multiyear celebrity ambassador relationship between telehealth provider and form ...
- Social Influencers Drive Awareness Of Beauty Brands Among Teens: Piper Sandler
Research Intelligencer, Robert Williams - Friday, April 11, 2025
Teens are also showing growing trust in recommendations from doctors, scientists, a ...
- Simple App: More Than Simply Intermittent Fasting
Pharma & Health Insider, Les Luchter - Thursday, April 3, 2025
Simple's "Weight loss without the stress" positioning includes time-focused eating and AI-power ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
Marketing Daily, Sarah Mahoney - Monday, March 24, 2025
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Saucony Takes Running Community Out For Coffee
Marketing Daily, Sarah Mahoney - Tuesday, March 4, 2025
As part of a new "Run As One" ad campaign, the compa ...
- Venus Williams, WeWard Team To Highlight Walking Benefits
MAD, Fern Siegel - Wednesday, February 26, 2025
Americans rank the lowest in daily walking compared to other developed nati ...
- MyFitnessPal Hires Grubhub Veteran As CMO
Marketing Daily, Danielle Oster - Thursday, February 20, 2025
Marnie Boyer joins the nutrition and food tracking app after serving ...
- Nike Vs. Lululemon: Can A Skims Partnership Change The Game?
Marketing Daily, Sarah Mahoney - Wednesday, February 19, 2025
With Lululemon pushing product innovation and consumers tightening their budgets, Nike's n ...
- Elmo's New Run: How On Running Is Softening The Sport
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2025
With "Soft Wins," the brand challenges the high-intensity mindset of runners ...
- Nike Taps Kim Kardashian To Launch NikeSkims
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2025
The company hopes Kardashian's shapewear magic can reignite women's enthusiasm for worko ...
- EoS Fitness Turns Willpower Into Sweet, Squishy Mascot
Marketing Daily, Sarah Mahoney - Thursday, January 16, 2025
The regional low-cost gym's new campaign targets a wide range of fitne ...
- Planet Fitness Adds CMO
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2025
The gym giant has hired Brian Povinelli from Marriott International. ...
- Crunch Fitness Clowns Around In New 'Feel Good, Not Bad' Ads
Marketing Daily, Sarah Mahoney - Monday, January 13, 2025
The gym chain's new campaign targets people looking to shake off life ...
- REI Bails Out Of Travel Products
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 13, 2025
Closing the 40-year-old travel and adventure business impacts more than 400 employ ...
- Sexy And I Know It: Zumba Brings Back Redfoo
Marketing Daily, Sarah Mahoney - Thursday, January 9, 2025
The playful campaign turns self-doubt gremlins into a fitness happy hour. ...
- Apple AI Helping 'Quitters' Keep New Year's Resolutions
MediaDailyNews, Laurie Sullivan - Thursday, December 26, 2024
An Apple ad shows how the technology can help people quit Quitte ...