- NHS Topples Apple To Become Most Relevant Brand In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
The NHS has replaced Apple as the most relevant brand in t ...
- How MedAnswers Is Bettering The Baby Odds
D2C Insider, Sarah Mahoney - Monday, September 16, 2019
The Fertility Awareness app provides users with answers from some 200 board-certifi ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental Techniques
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 9, 2019
Google announced a Healthcare and medicine policy to prohibit advertising for unproven or experiment ...
- National Safety Council Focuses On Opioid Epidemic
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
At the heart of the program was a memorial wall to t ...
- Search Backs Social When Looking For Health Care Providers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 4, 2019
Consumers are searching for health care providers on social media rather th ...
- Drug Pricing For TV Ads? Make It Mandatory For More Health-Care Procedures
TV Watch, Wayne Friedman - Thursday, September 5, 2019
Some marketers have been required to disclose list prices of prescription dru ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field ...
- McCann, Publicis Add Health Leaders
MAD, Larissa Faw - Wednesday, August 7, 2019
Hilary Gentile has been elevated to Global Chief Strategy Officer at McCa ...
- This Year And Next, Healthcare Ad Spending Will Grow 3.6%
MAD, Larissa Faw - Monday, August 5, 2019
In its first focused report on worldwide healthcare ad expenditures, Zenith forecas ...
- UK's First Ad For A Cannabis-Based Product Launches
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Britain has woken up to its first ad for a cannabis-based produc ...
- NHS Signs Deal With Amazon For Medical Information
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
The NHS has partnered with Amazon to allow owners of Alexa-powered sma ...
- Bupa Appoints MullenLowe For Mental Health Campaign
Around the Net In MAD London, Sean Hargrave - Friday, June 21, 2019
Bupa has appointed MullenLowe to create a mental health awareness campaign. T ...
- Educating Doctors: Haymarket Media Sends Triggered Emails Based On Content Viewed
Email Insider, Ray Schultz - Wednesday, June 12, 2019
Physicians who click on an article about diabetes will soon be serv ...
- Philly-Based Harmelin Wins Aspen Dental, Enters Windy City
MediaDailyNews, Joe Mandese - Thursday, May 30, 2019
Philadelphia-based Harmelin Media Wednesday said it was named media agency of reco ...
- Healthcare Needs To Rethink How To Chase Online Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 24, 2019
Research suggests the health care industry has poor optimization and branding practice ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertisi ...
- Physicians Email List Is Offered By InfoGlobal Data
Email Marketing Daily, Ray Schultz - Thursday, May 9, 2019
The file is selectable by specialization, size of practice, and other variable ...
- LifeBridge Health Unveils Brand Makeover
MAD, Larissa Faw - Tuesday, April 30, 2019
The new "Care Bravely" platform seeks to give a "voice" to t ...
- Amazon Prime Members Get Email Touting PillPack
Around the Net in Email, Ray Schultz - Thursday, April 25, 2019
Amazon, almost a year after acquiring PillPack for nearly $1 billion, ...
- The Growing Reach Of Femtech
Marketing Insider, Kathy Selker - Monday, April 22, 2019
Femtech, the application of technology to track and advance women's health, h ...
- Encouraging Consumers to Make Active Healthcare Choices
Marketing Insider, Kathy Selker - Tuesday, March 19, 2019
Ensure patients are aware of digital tools to help them navigate the ...
- Google To Analyze Millions Of Healthcare Records, Demonstrates Intentions For Fitbit Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
Google partnered with healthcare chain Ascension on a project to collect, analy ...
- Quip's Elliot Friar On Podcasting's Role
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
One of the brand's best-performing verticals is podcasts, he says. Listen ...
- Tech Vendor Warns Health Data May Have Been Exposed
Around the Net in Email, Ray Schultz - Thursday, March 7, 2019
Tech vendor Wolverine Solutions Group warns that private data, including health informatio ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through resear ...
- Jaws Dropped: 'Video Was On, Sound Was Off'
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Among the takeaways were that the demo approach worked better than t ...
- UConn Health Hit By Data Breach; Medical Records Exposed
Around the Net in Email, Ray Schultz - Wednesday, February 27, 2019
UConn Health has suffered an email data breach, exposing records on mo ...
- Pinterest Details Why It Blocks Some Searches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 21, 2019
Becoming an image search engine isn't easy -- at least for Pinteres ...
- Pinterest Censors Searches, Blocks Vaccination Queries
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
In a move that might be considered censorship, Pinterest has stopped showi ...
- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it creat ...