- Facebook Breaks Linked To Better Moods, Less Anxiety
The Social Graf, Erik Sass - Wednesday, November 23, 2016
A new study from researchers at the University of Copenhagen in Denma ...
- Miracle-Ear Consolidates $38 Million Media Account With Compass Point//McCann
MAD, Steve McClellan - Tuesday, November 22, 2016
Previously, the company had used a number of smaller agencies to hand ...
- Entire NHS CC'd On Email By Accident, Causing Havoc
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, November 16, 2016
An email that was accidentally sent to all the NHS's staff ...
- PulsePoint Launches Programmatic Ad Platform For Healthcare Marketers
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
PulsePoint announced on Tuesday it's launching PulsePoint Health, a customized programmatic ...
- Medidata Selects gyro New York For Ad Duties
MAD, Steve McClellan - Thursday, November 10, 2016
The client-which offers cloud-based solutions for analyzing clinical research in the dr ...
- Floss To Be Fit: Blue Cross Blue Shield's First Foray Into Video
MAD, Larissa Faw - Wednesday, November 9, 2016
The "Fearless Nation" creative, from mcgarrybowen is based on the concept th ...
- Dr. Human: How I Learned to Stop Worrying And Love The Placebo Effect
MediaDailyNews, Wendy Lurrie - Thursday, November 10, 2016
As marketing communications pros in the healthcare space, there's a lot ...
- Mixing Politics With Healthcare, MDsave Kicks Off First Major Ad Campaign
MAD, Larissa Faw - Tuesday, November 8, 2016
Developed with agency Cutwater, MDsave's "Feels Better Already" campaign suggests people ha ...
- Better Health Care TV Ads? Finding Fun, New Consumer Targets
TV Watch, Wayne Friedman - Wednesday, October 26, 2016
Health-care insurers need to start TV advertising with some frank talk, n ...
- Y&R Sets Up New Global Healthcare Practice
MAD, Steve McClellan - Friday, October 21, 2016
The WPP agency has appointed healthcare marketing veteran Howard Courtemanche as preside ...
- IPG Mediabrands Rolls Out New Healthcare Agency Healix
MAD, Steve McClellan - Thursday, October 6, 2016
The new shop has been in the works for months and Mediabran ...
- Gyro Appointed Brand AOR For EmblemHealth
MAD, Steve McClellan - Monday, September 26, 2016
The agency, recently acquired by Dentsu Aegis Network, is tasked with developi ...
- IoT Study Finds Devices Emailing Doctors May Breach Data Laws
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 23, 2016
Six in ten Internet of Things devices do not properly tell custome ...
- NEW! Prostate Cancer Canada Launches 'Parking Lot Prostate Exam Project'
Out to Launch, Amy Corr - Thursday, September 22, 2016
September is Prostate Cancer Awareness Month and Prostate Cancer Canada turned parki ...
- Public Health England Uses Facebook Bots To Help Smokers Quit During 'Stoptober'
Around the Net In MAD London, Sean Hargrave - Wednesday, September 21, 2016
Public Health England hopes the use of the bot can help boo ...
- Boston Agency Launches 'Brand Experience' Division For Healthcare Market
Mediapsssst, Richard Whitman - Tuesday, September 20, 2016
It's really not enough to call yourself an agency with vertical experien ...
- GMF Rebrands, Launches Online Video
Out to Launch, Amy Corr - Wednesday, September 21, 2016
GMF has been the largest insurer of public sector workers for t ...
- 'The Hill' Launches Paid Vertical On Healthcare
Publishers Daily, Sara Guaglione - Thursday, September 15, 2016
'The Hill' is launching a new paid subscription vertical, The Hill Extr ...
- Consumers Judge Anti-ACA Insurance Firms Harshly
Marketing Daily, Tanya Gazdik - Monday, September 12, 2016
"It's imperative for health insurance leadership to be mindful of the effe ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray Kingman
RTBlog, Tobi Elkin - Wednesday, September 7, 2016
Audience targeting across screens and devices is essential to marketers. It's al ...
- Where's It Hurt? Healthgrades Examines The Data
Marketing Insider: Cross-Channel, Ray Schultz - Monday, August 29, 2016
Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how ...
- Can You Hear Me Now: The 'Wunder' Of Hearing Aids
MAD, Larissa Faw - Monday, July 25, 2016
With its agency Wunderman Health, Miracle-Ear is introducing a new campaign th ...
- Group Health Coop Asks What Is Healthy?
MAD, Larissa Faw - Monday, July 18, 2016
A key focus for this campaign is to engage with people v ...
- Cigna Asks: How Is Minnie Driver's Health?
MAD, Larissa Faw - Monday, July 18, 2016
Most consumers turn away from healthcare advertising, which is why Cigna ...
- Google's Deep Mind To Analyse NHS Data To Combat Blindness
Around the Net In MAD London, Sean Hargrave - Wednesday, July 6, 2016
Google has announced a project to analyse one million eye scans fr ...
- Stanford Children's Health Launches First Campaign Under Hub
MAD, Larissa Faw - Tuesday, July 5, 2016
The campaign kicked off with radio and digital ads that launched ...
- An Apple A Day: Proverb Lands Atrius Health Account
MAD, Larissa Faw - Friday, July 1, 2016
The first campaign under the new partnership includes a 1:23 commercial th ...
- Charlie Sheen, Promoting Safe Sex, Backs New Condom
MAD, Steve McClellan - Wednesday, June 15, 2016
In a video, Sheen talks candidly about condom use, why he fee ...
- Pepper The Robot To Work In Belgium Hospitals
Around the Net In MAD London, Sean Hargrave - Wednesday, June 15, 2016
Pepper, the humanoid robot programmed to "understand" human emotions, is to ta ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...