- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it creat ...
- Dexcom Goes Native For Diabetes Tool Message
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The effort focused on people with type 1 and type 2 diabet ...
- How To Be Your CFO's Best Friend
Marketing Insider, Cindy Donohoe - Tuesday, February 12, 2019
When I meet a CFO for the first time, I explain h ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, ...
- Cheech Is 72, Chong, 80 -- So Are Cannabis Users
Marketing Insider, Brad Stewart - Tuesday, February 5, 2019
Building a successful brand with cannabis will hinge on all the be ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice ...
- The Face Of Lead Generation For Healthcare
Search & Performance Marketing Daily, Chris Byers - Wednesday, January 23, 2019
Patients are now true consumers of healthcare, shopping for the best pri ...
- ASA Bans Comparethemarket And P&G Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
The ASA has kicked off the new year with bans on a ...
- Pfizer, GSK Combining Healthcare Businesses, Pharma Stays As Is
Marketing Daily, P.J. Bednarski - Wednesday, December 19, 2018
The combined company will become the largest global healthcare business, to ...
- Merz: Search and Patient Journeys, Neurosciences
Show Daily, Nina Lentini - Friday, December 14, 2018
Because of HIPPA laws, Merz has to go through a third par ...
- Health-Condition Influencers Reveal Social Media Strategies
Marketing Insider, Tracy Rosecrans - Friday, December 7, 2018
Influencers have been impacting the health and wellness marketplace for years, b ...
- First GDPR Action Hits Portuguese Hospital
Around the Net in Email, Ray Schultz - Thursday, December 6, 2018
The first GDPR enforcement action was not for a data breach. Portugal&rsquo ...
- Hospital Marketers: Targeting Women In Wake Of Price Transparency
Marketing Insider, Kathy Selker - Wednesday, December 5, 2018
Starting Jan. 1, hospitals will be required to publish their standard charg ...
- What Health Insurance Marketers Can Learn From Starbucks
Marketing Insider, Jay Miller - Wednesday, December 5, 2018
Perhaps the industry needs to try a new approach to customer engagemen ...
- Medicare Emails Hit For Sounding Like They Favor Private Plans
Email Marketing Daily, Ray Schultz - Monday, December 3, 2018
Older consumers have been bombarded with marketing for Medicare Advantage plans. ...
- P&G Restructuring Into 6 Business Units, Names Moeller COO
Marketing Daily - Top of the News, Thom Forbes - Friday, November 9, 2018
That's down from a previous 10 product categories. It's not clear wheth ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- Hearing The Call: How Oticon Uses Email To Speed Up Hearing Aid Sales
Email Marketing Daily, Ray Schultz - Friday, November 2, 2018
Hearing aid manufacturer Oticon nurtures prospects in a lengthy direct-to-consumer sales cy ...
- Email Marketing Tips For Doctors
Around the Net in Email, Ray Schultz - Wednesday, October 31, 2018
Email marketing may not be the first thing on a doctor’s agend ...
- Low Anxiety Television: Mood Media, Quest Diagnostics Launch 'Quest TV'
MAD, Larissa Faw - Wednesday, October 24, 2018
The new content platform will be rolled out to more than 2,2 ...
- WPP Integrates U.S. Health Practices With Agency Brands
MAD, Steve McClellan - Wednesday, October 24, 2018
The latest move by WPP is intended to streamline its portfolio a ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- Blue Shield Of California: Marketing & The Reluctant Healthcare Consumer
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Amid so much uncertainty, building confidence was going to be important. Kimba ...
- FCB Health Introduces Data-Backed Practice
MAD, Larissa Faw - Friday, October 19, 2018
FCB Health Network is launching Solve(d) as a stand-alone entity that integrat ...
- Healthcare: Ripe For Disruption, Primed For Innovation
Marketing Insider, Puja Kartan - Tuesday, October 16, 2018
How should healthcare companies adjust to avoid irrelevance? Here are some suggesti ...
- Walgreens, Kmart Kick Off Flu-Shot Campaigns
Marketing Daily, Sarah Mahoney - Friday, October 12, 2018
Walgreens is running a marketing campaign, including TV spots airing throughout t ...
- Storytelling Remains Heart Of Effective Healthcare Marketing
Marketing Insider, Theresa Agnew - Friday, October 12, 2018
Great marketing is grounded in authentic storytelling. When we combine this wi ...
- Consumer Advocates Jeer As Aetna, CVS Merger Is Cleared By Feds
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 11, 2018
The merger still requires regulatory approval from some states, but the compani ...
- GP App Ads Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
An app that claimed it could connect doctors "within minutes" has h ...
- Only In Healthcare Do Ad Creators Admit The Truth, Smith Says
Show Daily, Nina Lentini - Thursday, September 27, 2018
Steve Smith, editorial director of events at MediaPost, is opening today’s Marketi ...