- Semcasting Announces Support For Advanced Online Healthcare Marketing Services
Around the Net in Real-Time, Tobi Elkin - Thursday, May 26, 2016
Semicasting, a provider of a patented data management platform (DMP) called Sma ...
- Newly Revamped TBWA\WorldHealth Puts Leadership Team In Place
MAD, Steve McClellan - Wednesday, May 25, 2016
The Omnicom Group agency has appointed two managing partners, as well ...
- Aspen Dental Enlists NASCAR Drivers For Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 19, 2016
"Obviously, there's great reach -- NASCAR reaches millions of fans across t ...
- WebMD Wants To Be There In Sickness And In Health
VidBlog, P.J. Bednarski - Friday, May 13, 2016
You may associate WebMD with some of your own painful times, b ...
- Omnicom Agrees To Acquire Healthcare Shop BioPharm Communications
MAD, Steve McClellan - Thursday, May 5, 2016
The acquisition is designed to bolster Omnicom's data-driven marketing capabilities in t ...
- Privacy Campaigners Concerned Over Google's Access To NHS Records
Around the Net In MAD London, Sean Hargrave - Thursday, May 5, 2016
Google has been given access to information to an estimated 1.6 milli ...
- Google Patent For Wireless Device To Improve Your Vision
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 29, 2016
Forget laser surgery -- Forbes points to a Google patent for ...
- No Pasties Required: Uncensored Man Boobs Used For Self-Check Campaign
MAD, Larissa Faw - Wednesday, April 20, 2016
Developed pro-bono by agency David Buenos Aires, the initiative points out h ...
- GroupM's Modi and Medicx Team To Better Target Health Messages Via Addressable TV
MAD, Steve McClellan - Tuesday, April 19, 2016
The firms are integrating their data for TV campaigns in what th ...
- Bausch + Lomb's New 'Biotruths' Campaign
MAD, Larissa Faw - Monday, April 18, 2016
It features humorous videos addressing numerous issues that face contact lens wearer ...
- Good Morning Emma
SearchBlog, Laurie Sullivan - Tuesday, April 19, 2016
Emma, a neural network, has been in development for the past yea ...
- Omnicom Consolidates Healthcare Shops Under TBWA\WorldHealth Brand
MAD, Steve McClellan - Thursday, April 7, 2016
The move comes as health spending is accelerating as the global econo ...
- Omnicom Agencies Promote Ascension's Veteran's Choice Program
MAD, Larissa Faw - Friday, April 1, 2016
It's the first national campaign the health care concern is undertaking ...
- WPP Buys Health And Pharma Media Agency CMI
MAD, Steve McClellan - Friday, April 1, 2016
As part of the acquisition, Ogilvy CommonHealth Medical Media, the media operati ...
- Pfizer On Top Of Brands Meeting Healthcare Needs
Marketing Daily, Nina Lentini - Wednesday, March 30, 2016
Looking to the future, healthcare professionals desire a commitment to innovative healthca ...
- WPP's Sudler & Hennessey Acquires Healthcare Marketer Viscira
MAD, Steve McClellan - Monday, March 28, 2016
Viscira's 2015 revenues were $17 million, according to the holding company whi ...
- Milkshakes Dodge The Sugar Tax That Will Hit Fizzy Drinks
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
Milkshakes will be exempt from the forthcoming "sugar tax" announced in today ...
- Preston Kelly Emphasizes Bedside Manner In New Gundersen Health Campaign
MAD, Larissa Faw - Monday, March 14, 2016
In a new campaign for the health system called "Love + Medicine ...
- USDS Hacks Bureaucracy, Creates UX From White House Basement (No Garage Was Available)
MediaDailyNews, Joe Mandese - Monday, March 14, 2016
AUSTIN, TEXAS -- The Obama Administration continued its call-to-action to the digit ...
- Public Health England Follows Change4Life Campaign With "One You"
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Public Health England has launched its first brand since introducing Change4Life eig ...
- Lawmaker Proposes DTC Ad Moratorium
MediaDailyNews, Erik Sass - Thursday, February 25, 2016
Not long after the AMA recommended lawmakers ban direct-to-consumer drug advertising ...
- Harvard Pilgrim Creates Bicycle-Powered Apple Cider Press
Out to Launch, Amy Corr - Wednesday, February 17, 2016
Where do I sign up? Harvard Pilgrim arrived in CT in 20 ...
- GreyHealth Group Buys The Lathe
MAD, Steve McClellan - Thursday, February 4, 2016
The agreement to acquire The Lathe follows last week's deal by Gr ...
- Partners + Simons Launches Healthcare Trust Measurement Tool
Mediapsssst, Richard Whitman - Wednesday, January 27, 2016
Partners + Simons has launched a new trust measurement model that ...
- Cancer Research UK Gifted Branding Of The Oxford And Cambridge Boat Race
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
The two investment management brands that sponsor the annual Oxford and Cambrid ...
- iCrossing, Razorfish Land Bayer Digital Assignments
MAD, Larissa Faw - Tuesday, January 12, 2016
Publicis Groupe's Razorfish will be responsible for Bayer's allergy, skincare, and nutritional/gast ...
- Cutting Back On Mobile Usage May Improve Your Health
MAD, Larissa Faw - Monday, January 11, 2016
At least one health care company believes cutting back mobile usage wi ...
- Search Engine Identifies Medical Privacy Violators
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2015
ProPublica is launching a new tool, HIPAA Helper, using data provided ...
- Can Email Improve Your Health?
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
A study released Monday by Kaiser Permanente reveals that secure email communicatio ...
- Havas Acquires Gemini Healthcare
MAD, Steve McClellan - Monday, December 21, 2015
Gemini Healthcare is currently led by Gary Ainsworth and Michael Pill. Ainswor ...