- Too Many Fizzy Drinks In Kids' Shows, Research Finds
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
While ads in between children's TV have been blamed for encouraging ki ...
- Top 9 Health Questions Searched On Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 14, 2015
Google analyzes the most popular health searches globally, and this year’s t ...
- BAM Wins Creative, Strategic Duties For Merck's Aptus Health
MAD, Steve McClellan - Thursday, December 3, 2015
The appointment came after the agency helped drive a major rebranding effo ...
- NEW! Sexting Emojis Take Center Stage In MTV's 'Sext Life' Ad
Out to Launch, Amy Corr - Wednesday, December 2, 2015
MTV's Staying Alive Foundation launched a NSFW campaign on World AIDS D ...
- Sodastream Commissions Sugar Sculptures To Highlight Fizzy Drink Issue
Around the Net In MAD London, Sean Hargrave - Wednesday, December 2, 2015
Drinks brand Sodastream has launched an awareness campaign intended to highlight t ...
- Holland & Barrett Aims To Be Go-To Health And Beauty Store With New Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
Holland & Barrett is launching a beauty Web site and a ...
- MPs' Report Calling For A Sugar Tax Criticised By The Advertising Association
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
The report, by Parliament's House of Commons Health Select Committee, calls f ...
- Action On Sugar Releases Action Plan As MPs Debate Childhood Obesity
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
The news comes as The Health Select Committee launches its own repo ...
- GSK Reviews Creative Agency Roster
Around the Net In MAD London, Sean Hargrave - Friday, November 27, 2015
A source close to GSK said the company is looking to consolida ...
- Secure Messenger TigerText Raises $50M
Around the Net in Mobile, Gavin O'Malley - Friday, November 13, 2015
To corner the healthcare market, secure messenger app TigerText just raises anoth ...
- Report: The Best Healthcare Agencies. Are You On The List?
Mediapsssst, Richard Whitman - Wednesday, November 11, 2015
Pharmaceutical research firm Industry Standard Research is out with a new repo ...
- Athenahealth Wants To 'Let Doctors Be Doctors'
MAD, Larissa Faw - Friday, November 6, 2015
The new campaign uses humor to expose the frustrations of being ...
- Connecting With People By Connecting The Data Dots
Content Marketing Insider, Thom Forbes - Friday, November 6, 2015
As soon as she read that Kim Kardashian had posted an "OM ...
- Abbott Puts $120 Million Media Assignment In Play
MAD, Steve McClellan - Thursday, November 5, 2015
The incumbent is Mindshare, which is expected to defend. In addition ...
- More Patients Willing To Let Doctors Access Social Media
The Social Graf, Erik Sass - Wednesday, November 4, 2015
While medical professionals have been slow to adopt social media for wo ...
- Publicis Buys Healthcare Unit Of PDI
MAD, Larissa Faw - Monday, November 2, 2015
Publicis is paying $33 million to acquire the operation, plus expected earn-ou ...
- Boomers Say Fear Is Primary Health Motivator
Marketing Daily, Tanya Gazdik - Wednesday, October 28, 2015
Three out of four Baby Boomers say they should be doing mo ...
- Spark Wins Providence Health & Services Media AOR
MAD, Steve McClellan - Thursday, October 15, 2015
The SMG shop is on a roll in the new business departmen ...
- Boots UK Signs Content Deals With Eight Partners
Around the Net In MAD London, Sean Hargrave - Thursday, October 15, 2015
Boots UK has teamed with eight media partners to advise and suppo ...
- Google Expands Health Data In Search Database, Along With Advertising Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2015
Google said Thursday that search results pertaining to health or medical conditio ...
- Segmint Rolls Out RTB Tech For Regulated Industries, Including Finance And Healthcare
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
Real-time bidding (RTB) and programmatic tech requires audience data to inform t ...
- Stop Fighting Over Healthcare And Fight For Health, Says Highmark Health
Out to Launch, Amy Corr - Wednesday, August 12, 2015
Mention healthcare in a conversation and chances are the talk turns heate ...
- Piriteze Targets High Pollen Areas With Sky AdSmart
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
Piriteze is using Sky AdSmart technology to carry out a highly target ...
- Hospital Spots Focus On Pediatric Wellness
Marketing Daily, Tanya Gazdik - Monday, July 6, 2015
"All of our spots use a documentary style, so even when they' ...
- Isobar, Partners Help Victims Muted By Strokes Communicate
MAD, Steve McClellan - Thursday, June 11, 2015
The agency, which partnered with non-profit group ORBI and software developer Yarr ...
- NHS Blood Campaign Kicks Off With Brands Dropping A, O and B From Logos
Around the Net In MAD London, Sean Hargrave - Friday, June 5, 2015
The letters A, O and B have gone "missing" from high-profile plac ...
- NEW! A Night At The Symphony Is Actually A Hearing Test
Out to Launch, Amy Corr - Thursday, May 28, 2015
A hearing test that's performed by an orchestra and takes place ...
- CVS Takes On Age With $10.4 Billion Cash Deal For Omnicare
Marketing Daily - Top of the News, Thom Forbes - Friday, May 22, 2015
In the latest deal making the pharmaceutical industry ever more monolithic, C ...
- The Synergy Between Call Centers And Population Health
Marketing: Health, Daniella Koren - Friday, May 22, 2015
Healthcare is evolving from a fee-for-service and volume-driven model to one th ...
- Unicef Launches 'Wearables For Good' Challenge To Improve Child Health In Developing Countries
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
Unicef is hoping that low-cost wearable tech might help solve child heal ...