- Pharma's Guide To Being 'Smart' About The Apple Watch
Marketing: Health, Geoff McCleary - Friday, May 8, 2015
While the Apple Watch still rolls out to the initial pre-order customer ...
- Why The Future Of Healthcare Will Be Smarter Than The Past
Marketing: Health, Prodeep Bose - Monday, May 4, 2015
Last night, I was at a graduate student class presentation at N ...
- Beach Body Ready Ad Banned
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
A controversial diet supplement advertisement featuring a slender bikini-clad model has be ...
- ASA Considers Investigating 'Are You Beach Ready' Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2015
After receiving hundreds of complaints over Protein World's "Are You Beach Bo ...
- Beach Body-Ready Company Must Be Loving The Haters
London Blog, Sean Hargrave - Monday, April 27, 2015
Call it what you like, but using a "beach ready" model wi ...
- The Dawn Of The Apple Watch Health Apps
Marketing: Health, Larry Mickelberg - Monday, April 27, 2015
Despite that most of the people who have ordered an Apple Wat ...
- Call Centers - Filling The Gaps In The Patient Care Continuum
Marketing: Health, Daniella Koren - Friday, April 24, 2015
A report in Healthcare IT News, "Strategies to Maximize Patient Engagement a ...
- Hispanics Enroll Under The Affordable Care Act Despite Lingering Questions
Engage:Hispanics, Mario Carrasco - Thursday, April 23, 2015
According to Obamacare Facts, up to 47 million Americans were uninsured befo ...
- Healthcare Exec Draws 'FreshBlood' With New Creative Shop
MAD, Larissa Faw - Tuesday, April 21, 2015
Aimed at biopharma, medical device developers, digital health pioneers and health ca ...
- Keeping Things In Perspective: Stop Beating Up The Pharma Sales Rep
Marketing: Health, David Ormesher - Tuesday, April 7, 2015
Pharma is in the spotlight again, but not for the right reason ...
- From Mobile To Miniature: The Internet Of Nano-things Comes Of Age
Marketing: Health, Prodeep Bose - Friday, April 3, 2015
A year ago, everyone was talking about Fitbits. Now everyone seems ...
- Google, Johnson & Johnson Robotic Partnership Could Lead To Biotech Spinoff
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2015
Google and Johnson & Johnson will team up to develop an advance ...
- Google Smart Lens Patent Granted By USPTO
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 26, 2015
Earlier this year Google announced ambitions to make "smart" contact lenses. Th ...
- A Healthcare Guide To Paid Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 25, 2015
Joe Castro points to stats and potential benchmarks for healthcare marketers ...
- Health Care Marketers Missing Local Search Ad Opportunities
SearchBlog, Laurie Sullivan - Tuesday, March 24, 2015
Health care marketers are missing an opportunity to connect through search engines--Bin ...
- Obamacare Is Only 5 Years Old, And It Has Changed Healthcare Forever
Marketing: Health, Fard Johnmar - Friday, March 20, 2015
Earlier this week, PricewaterhouseCoopers (PwC) released a must-read report focusing on t ...
- NEW! Keep Your Butt Crack Under Wraps, Unless Being Screened For Colon Cancer
Out to Launch, Amy Corr - Monday, March 16, 2015
March is Colon Cancer Awareness month and
Meredith's Miracles Colon Cancer Foundation- Langone's Pitch: There When You Need It
MAD, Larissa Faw - Wednesday, March 11, 2015
NYU Langone Medical Center in New York, NY (NYULMC) and New Yo ...
- Pfizer Shifts $100 Million OTC Planning Duties To Carat
MAD, Steve McClellan - Monday, March 9, 2015
Pfizer has consolidated its media planning with Carat, and as a resul ...
- IPG Consolidates Its Lowe and FCB Healthcare Practices
MAD, Steve McClellan - Thursday, March 5, 2015
Interpublic Group has consolidated Lowe's healthcare practice with that of sibling agen ...
- Healthcare Shop HCB Acquires Chicago-Based Topin & Associates
MAD, Larissa Faw - Tuesday, March 3, 2015
Under the terms of the acquisition, Chicago-based Topin & Associates will ...
- How Healthcare Will Impact Culture, Brands
MAD, Larissa Faw - Monday, March 2, 2015
Sparks & honey examines technology's impact within the healthcare space, as we ...
- The Waiting Room Is Prime Time For Patient Engagement
Marketing: Health, Daniella Koren - Friday, February 27, 2015
The waiting room is often the place where patients spend the majori ...
- Driving Disease Awareness, One Month At A Time
Marketing: Health, - Tuesday, February 24, 2015
It's pretty much impossible to count how many people in the wor ...
- Benecol In Talks With UK Agencies Ahead Of New Product Launches
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
Benecol, the cholesterol-lowering food brand, is in talks with UK agencies ...
- To Tackle Sensitive Topics Like Medication, Reach Boomers On Mobile
Engage:Boomers, Fiona Smythe - Friday, February 20, 2015
The past few years have seen the rise of mhealth, a n ...
- Dignity Health's New Symphony Plays Uniquely Human Beats
MAD, Larissa Faw - Wednesday, February 18, 2015
Dignity Health is celebrating American Heart Month in February by creating t ...
- MDC Advertising Relaunches As 'The Programmatic Healthcare Agency'
Real-Time Daily, Tyler Loechner - Wednesday, February 18, 2015
MDC Advertising, a New York-based healthcare communications firm, this week announced ...
- Google Adds Cross-Checked Medical Information In Knowledge Graph
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 10, 2015
For those looking for common health conditions and information on specific disease ...
- Publicis Healthcare Names Alexandra von Plato To Oversee NA Duties
MAD, Larissa Faw - Monday, February 9, 2015
In this newly created role, von Plato will oversee all North Americ ...