- Should You Eliminate Your Digital Footprint? Anthem Healthcare Hacked
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 5, 2015
U.S. company executives may understand the importance of protecting data, but ma ...
- Healthcare Is New Wireless Opportunity
Marketing Daily, Aaron Baar - Tuesday, February 3, 2015
"Many of the mobile carriers have a smart home strategy, and th ...
- Even A Magician Wants in On Colorado HealthOP's Secrets
Out to Launch, Amy Corr - Wednesday, February 4, 2015
Colorado HealthOP launched a TV campaign that educates Colorado residents on t ...
- SynergEyes, DevicePharm 'See' New Ad Campaign
MAD, Larissa Faw - Thursday, January 29, 2015
Developed by DevicePharm, an agency that specializes in medical advertising, the n ...
- Hill Holliday Crafts Soulful Sock-Puppet
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2015
Sock puppets are adorable. Homeless people with ulcers on their feet aren' ...
- The 6 Bad Habits Stopping Healthcare Agencies And Their Clients From Achieving Greater Marketing Effectiveness
Marketing: Health, Robin Shapiro - Friday, January 30, 2015
A few years ago, I was struck by a moment of complet ...
- Digital Tools Make Caregiving Easier (But It's Still Not Easy)
Marketing: Health, - Wednesday, January 28, 2015
Nearly 1 in 4 American adults supports loved ones, friends, or othe ...
- British Heart Foundation Calls For "Junk" Food Advertising Watershed
Around the Net In MAD London, Sean Hargrave - Monday, January 26, 2015
The British Heart Foundation (BHF) is calling for a ban on ju ...
- 3 Productivity And Life Hacks That Will Make You The Most Outstanding Digital Marketer In The Room
Marketing: Health, Fard Johnmar - Friday, January 16, 2015
I decided to start the year off with an offering that's ...
- Healthcare And CES 2015
Marketing: Health, Larry Mickelberg - Tuesday, January 13, 2015
Once again, the Consumer Electronics Show has gathered together another bumper cr ...
- 5 Things You Don't Know About Marketing To Doctors
Marketing: Health, Bob MacAvoy - Monday, January 12, 2015
Physicians are the central stakeholders in U.S. medicine. Each doctor averages ...
- What Can A Cockroach In The Ear Tell Us About Professional Healthcare Marketing?
Marketing: Health, Michael Golub - Friday, January 9, 2015
During the nine years I practiced emergency medicine, I saw patients w ...
- 4 Key Trends For Healthcare Marketers In 2015
Marketing: Health, Bill Coontz - Tuesday, January 6, 2015
Healthcare marketers are adjusting their strategies to reach "recession care" consumers. ...
- 4 Characteristics To Enhance A Consumer's Digital Health Journey
Marketing: Health, Natasha Hritzuk - Monday, January 5, 2015
The popularity of digital tools in the wellness space has grown exponentiall ...
- MEC Expands Its U.S. Healthcare Offering With 2 New Pharma Wins
MAD, Steve McClellan - Wednesday, December 24, 2014
The GroupM agency is wrapping up 2014 with some major momentum. T ...
- Healthcare Trends To Watch For In 2015
Marketing: Health, Daniella Koren - Friday, December 26, 2014
Tech-savvy consumers, the Affordable Care Act, and competitive new companies entering t ...
- Riding The Caregiver Roller Coaster
Marketing: Health, - Tuesday, December 23, 2014
One day everything's looking up; the next, the world is crumbling arou ...
- Express Scripts Will Offer AbbVie's Hep C Treatment, Excluding Gilead's Sovaldi
Marketing Daily - Top of the News, Thom Forbes - Monday, December 22, 2014
After gaining approval from the Food and Drug Administration on Friday, AbbVie ...
- 5 Big Digital Lessons From 2014 That Can Turbocharge Your Success In 2015
Marketing: Health, Fard Johnmar - Friday, December 19, 2014
2015 is fast approaching and most people are focused on setting goal ...
- Health Builds Brands And Business
Marketing: Health, Graham Mills - Friday, December 12, 2014
Brands that are not directly health-related are becoming health relevant. This ...
- Walgreens Offers Virtual Doctor Visits Via App
Marketing Daily, Sarah Mahoney - Wednesday, December 10, 2014
The announcement is the latest digital initiative from the Deerfield, Ill.-based retaile ...
- Agency's 'Epic Holiday Office Remix' Video Goes Super-Viral
Mediapsssst, Richard Whitman - Wednesday, December 10, 2014
Toronto-based independent healthcare digital marketing agency Klick Health appears to be winni ...
- Patient Access to EHRs - How Much Should Doctors Share?
Marketing: Health, Daniella Koren - Friday, November 28, 2014
The use of electronic health records is now standard operating procedure ...
- Will VC-Funded Companies Be The Ones To Transform Healthcare?
Marketing: Health, Prodeep Bose - Tuesday, November 25, 2014
The ideas of value-based healthcare delivery optimization, coordinated care, remote monitoring, a ...
- Marketing In A World Where Health Consumers Refuse To Be Treated Like Hamburgers
Marketing: Health, Fard Johnmar - Friday, November 21, 2014
Last week, a post was published on the popular blog KevinMD writt ...
- Hey, Young People Get Lymphoma Cancers Too
MAD, Larissa Faw - Wednesday, November 19, 2014
The Lymphoma Research Foundation (LRF) is teaming up with creative agency Rais ...
- First Advert With E-Cigarette In Use To Air Tonight
Around the Net In MAD London, Sean Hargrave - Monday, November 10, 2014
The first television advert to feature the use of an electronic cigaret ...
- Labour Considers Ban On E-Cigarette Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, November 6, 2014
Labour will consider banning e-cigarette TV ads if they win the ne ...
- Have You Ever Price-shopped For Surgery? You Will!
Marketing: Health, Rob Rebak - Tuesday, November 4, 2014
When was the last time you paid retail prices for anything? ...
- All Hail The Health-empowered Medtech Patient
Marketing: Health, Elizabeth Elfenbein - Tuesday, October 28, 2014
Patients have more control over their healthcare than ever. But do th ...