- Connected Caring
Marketing: Health, Elizabeth Elfenbein - Friday, May 5, 2017
A little over a year ago, we were challenged to present ...
- The Need For A Holistic And Custom-built CRM In Health Care
Marketing: Health, Michael Sengbusch - Wednesday, May 3, 2017
From retail to banking to hospitality, progressive industries are embracing advanced custom ...
- NHS To Limit Sugary Drinks Sales
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
The public swing against sugary drinks is gaining momentum. The BBC repor ...
- SEO Is Dead. No, Really
Marketing: Health, Richard Deede - Friday, April 21, 2017
As an SEO professional focused on the healthcare industry, I regularly co ...
- YouTube's Secret 'Dark Mode'; Not At All Sinister
Around the Net in Video, P.J. Bednarski - Monday, April 17, 2017
Sounds nefarious, no? But YouTube's new Dark Mode, when you activate, tur ...
- MoveOn.org Launches TV, Digital Campaign In Georgia Special Election
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
The special election in the Georgia 6th district will may serve ...
- Heath-Care Advocates Target Key Republicans In TV Attack Ads
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
Despite lagging health care negotiations, centrist Republicans who stood behind the Trump-Ry ...
- Trump: "Without Tweets I Wouldn't Be Here"
Around the Net in Video, P.J. Bednarski - Tuesday, April 4, 2017
In a frank interview with Financial Times, Trump credits Twitter with mu ...
- The Healthcare System Is Broken And NMH 'Gets It'
MAD, Larissa Faw - Monday, April 3, 2017
North Memorial Health (NMH), headquartered out of Minneapolis, is rebranding all ...
- Zocdoc Promotes New Jargon-Free Site
MAD, Larissa Faw - Monday, March 27, 2017
Zocdoc and its agency Office of Baby are introducing a new marketi ...
- Impending Health Care Vote Spurs Political Ads On Both Sides Of Aisle
MediaDailyNews, Philip Rosenstein - Thursday, March 23, 2017
As Washington, D.C. buzzes with the impending vote on the American Heal ...
- Stanford Children's Health Refreshes 'Access To Excellence' Campaign
MAD, Larissa Faw - Friday, March 17, 2017
"We want to solidify the notion that Stanford Children's Health is ab ...
- Facing Defunding, Planned Parenthood Breaks TV, Digital Ad Campaign
Marketing Politics Daily, Philip Rosenstein - Thursday, March 16, 2017
In an attempt to move the debate in their favor, Planned Parentho ...
- Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
TV Watch, Wayne Friedman - Tuesday, March 14, 2017
Targeting one particular TV viewer can be challenging -- if not cost-prohibitiv ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Audience data platform Eyeota has partnered with Kantar Media to offer clien ...
- Havas Consolidates All Health Agencies, Murphy Leads New Entity
MAD, Steve McClellan - Thursday, March 9, 2017
The new unit, called Havas Health & You, unites some 4,000 Hav ...
- Alexa, What Should I Eat After A Workout?
SearchBlog, Laurie Sullivan - Friday, March 10, 2017
WebMD has enabled its platform on Amazon Echo through voice search ...
- Merck Focuses On Pregnancy, Childbirth
Marketing Daily, Tanya Gazdik - Wednesday, March 8, 2017
Launching on International Women's Day, "Merck for Mothers" includes a three-minute bra ...
- New Campaign Counters Perception That Dads Aren't Nurturing Parents
MAD, Larissa Faw - Tuesday, March 7, 2017
Developed with Eleven and Allison+Partners for Dignity Health, the campaign is bas ...
- GOP Launches Radio Ads To Promote Obamacare Replacement
Marketing Politics Daily, Philip Rosenstein - Wednesday, March 8, 2017
In the hope of bolstering support for its repeal-and-replace bill, the G ...
- Calling All Orthodontists! Ad Agency Launches Facebook Ad Practice Just For You!
Mediapsssst, Richard Whitman - Sunday, March 5, 2017
For the launch, the agency will target three to four ortho practic ...
- Catholic Health Initiatives Introduces First National Brand Campaign
MAD, Larissa Faw - Thursday, March 2, 2017
Catholic Health Initiatives (CHI) and its agency Preston Kelly are introducing t ...
- Health Care Center Of Democratic Response To President Trump's Address
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 1, 2017
Former Democratic Governor of Kentucky Steve Beshear was the Democrat chosen ...
- Becky, Peyton and Tera Share Their Life-Or-Death Stories In UCHealth Campaign
MAD, Larissa Faw - Friday, February 24, 2017
UCHealth and its agency Grey San Francisco are unveiling a new campai ...
- Nail's Branding Makeover For Tufts Floating Hospital
MAD, Larissa Faw - Thursday, February 23, 2017
When the Tufts Medical Center engaged Nail Communications for a marketing campai ...
- Texas Planned Parenthood Cuts Blocked By Federal Judge
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 22, 2017
The state of Texas has tried unsuccessfully to cut Medicaid funding ...
- Invisalign Highlights The Power Of A Smile
Marketing Daily, Tanya Gazdik - Wednesday, February 22, 2017
The effort will simultaneously target dentists, orthodontists and consumers. It is pa ...
- Sutter Health's Pioneering Brand Campaign
MAD, Larissa Faw - Friday, February 10, 2017
Sutter Health is launching its first-ever brand campaign to answer the "wh ...
- Boots Switches From Mother To Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Friday, February 10, 2017
Boots has tasked Ogilvy & Mather with creative duties in the ...
- Tom Price Confirmed As HHS Secretary
Around the Net In Marketing Politics, Philip Rosenstein - Friday, February 10, 2017
Tom Price has been confirmed as Secretary of the Health and Hum ...