- Helping Patients Get The Most From Patient Portals
Marketing: Health, Daniella Koren - Friday, October 24, 2014
While patient portals can't replace an in-office visit, they have many benefit ...
- 5 Traits Marketers Must Have To Succeed In The Digital Innovation Economy
Marketing: Health, Fard Johnmar - Friday, October 17, 2014
Are you afraid digital technologies will make you obsolete? That your hard-earn ...
- Should Health-Care Systems Advertise?
Marketing: Health, Dave Lockwood - Friday, October 3, 2014
I was nearly speechless when I read a recent blog post fr ...
- The Retail Mindset: How Consumer Choice is Impacting Marketing Strategy
Marketing: Health, Bill Coontz - Wednesday, October 1, 2014
Healthcare has been in a state of transition over the past sever ...
- Stop Me If You've Heard This One
Real MAD, Stan Mack - Monday, September 29, 2014
...
- Your Frenemy Is Really Your BFF: Embracing Contradictions
Marketing: Health, Prodeep Bose - Tuesday, September 23, 2014
Of late, I've found myself staring into a few large contradictions th ...
- Walgreens Promotes 'Get a Shot. Give a Shot' Cause
Marketing Daily, Sarah Mahoney - Wednesday, September 10, 2014
The cause-marketing effort, timed to coincide with both the busy back-to-school immunizati ...
- Apple Thinks It Has Just What The Doctor Ordered
Marketing Daily - Top of the News, Thom Forbes - Monday, September 8, 2014
Whether it's a main feature of Apple's press event tomorrow or ...
- Google's Biotech Search Company, Calico, Partners With AbbVie
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 4, 2014
Google's Calico biotech company has partnered with North Chicago-based pharmaceutical company AbbV ...
- Hispanic Millennials And Healthcare
Engage:Hispanics, Jose Villa - Thursday, September 4, 2014
As we enter the second open enrollment period for the Affordable Ca ...
- Kaiser Permanente's Campaign Goes 'G'local'
MAD, Larissa Faw - Wednesday, September 3, 2014
This year the healthcare company's "Thrive" campaign is turning its focus ...
- Industry Vet Scott Reese Joins Rosetta's Healthcare Group As ECD
MAD, Larissa Faw - Tuesday, September 2, 2014
Reese will help lead creative execution across all of Rosetta's Healthcare clien ...
- Why The 'Bigger Is Better' DTC Mindset Is Taking A Back Seat To Patient-centric POC Campaigns
Marketing: Health, Eric Jensen - Tuesday, September 2, 2014
With the everyday pressures of meetings, deadlines, budget management, sales forecasts a ...
- Caring For The Caregiver
Marketing: Health, Elizabeth Elfenbein - Tuesday, August 26, 2014
Today's healthcare communications focus on three stakeholders: the patient, the doctor, a ...
- Finding Time For Patient Education: 4 Tips For Healthcare Providers
Marketing: Health, Daniella Koren - Friday, August 22, 2014
It's not news to doctors that an important part of their j ...
- What Marketers Should Know About the iPhone 6
Around the Net In MAD London, Sean Hargrave - Thursday, August 14, 2014
The impact of the upcoming iPhone 6 launch has been pinpointed ...
- Ad Industry Group Aims to Steer Brands Clear of BuzzFeed-Style Content
Mediapsssst, Richard Whitman - Wednesday, August 13, 2014
Hmm. It seems BuzzFeed's decision to up the level of their editori ...
- Arnold Taps Beeby, Scheiner To Lead Health/Wellness Practice
MAD, Steve McClellan - Tuesday, August 12, 2014
Arnold, part of Havas, is putting new strategic emphasis on the heal ...
- Google Exec Leads Obama's U.S. Digital Services Team
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 12, 2014
Mikey Dickerson will lead a new government team intended to identify a ...
- St. John Ambulance Seeks Creative Agency For Video Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
St. John Ambulance is looking for a creative agency to create vide ...
- BSSP Wins Blue Shield Of California Account
MAD, Larissa Faw - Thursday, July 31, 2014
Healthcare has a new advocate. Blue Shield of California named marketing communicatio ...
- More Head To Retail Clinics for Chronic Woes, Prevention
Marketing Daily, Sarah Mahoney - Monday, July 28, 2014
Typically staffed by nurse practitioners and physician assistants, the clinics are sti ...
- Google's Moonshot Project To Map The Healthy Human Body
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 25, 2014
Google has set out to index the world's information across the We ...
- Heath Is Dear To Canadian Consumers
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
A new study conducted by Ipsos Reid and marketing agency TrojanOne rank ...
- Live at 10: Ackman's Latest Salvo Against Herbalife
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 22, 2014
Bill Ackman - the "activist investor" also frequently modified as "billionaire hed ...
- Google, Novartis Collaborate On Smart Lenes
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 15, 2014
Google teamed up with Swiss drug manufacturer Novartis AG to develop sma ...
- Gyro Forms U.S. Healthcare Unit; Hires Wendy Lurrie To Run It
MAD, Steve McClellan - Monday, July 7, 2014
The agency has created a number of healthcare-related campaigns for clients b ...
- Google's Future Through The Eyes Of Page And Brin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 7, 2014
Search engine Excite nearly acquired Google in 1999. In a rare intervie ...
- Marketing Services Dominate M&A Transactions In 2014
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2014
There were 752 merger and acquisition (M&A) transactions in media, information, marketi ...
- DigitasLBi Wins AOR Assignment From Memorial Sloan Kettering
MAD, Steve McClellan - Thursday, June 19, 2014
The agency's Boston office will lead the work. The cancer care cent ...