- DigitasLBi Wins AOR Assignment From Memorial Sloan Kettering
MAD, Steve McClellan - Thursday, June 19, 2014
The agency's Boston office will lead the work. The cancer care cent ...
- WebMD App Adds All-In-One Health Tracker
Mobile Marketing Daily, Mark Walsh - Monday, June 16, 2014
WebMD on Monday launched an updated iPhone app that includes a n ...
- Apple More Open To Working With Partner Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, June 4, 2014
Apple looks set to enter a new era of "openness," experts believ ...
- Weintraub Willingly Gives Up Data To Apple, Mayo Clinic For HealthKit App
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 4, 2014
Apple said during a keynote address at its Worldwide Developers Conference th ...
- Samsung Tries To Preempt Apple With Open Mobile Health Platform
Mobile Marketing Daily, Steve Smith - Thursday, May 29, 2014
Samsung is moving aggressively into the personal health monitoring space, launching ...
- Four Brands Join Together In One Commercial For Autism Awareness Month
Out to Launch, Amy Corr - Wednesday, April 30, 2014
To support World Autism Awareness month, BBDO NY and Autism Speaks ha ...
- Racepoint Launches Life Science Practice
MAD Boston, Val Brickates Kennedy - Friday, April 11, 2014
Boston-based marketing agency Racepoint Global has launched a life sciences practice th ...
- March Communications Opens Offices in SF, Chicago
MAD Boston, Val Brickates Kennedy - Thursday, March 27, 2014
Boston-based March Communications announced Thursday that it has expanded its reach national ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targe ...
- Google's Flu Tracker Misses Data
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 14, 2014
NPR points to a hiccup in Google's flu tracker. The news agen ...
- Now It's The First Lady''s Turn To Use Digital To Tout Health Care
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
First it was President Obama with Zack Galafianakis's "Between Two Ferns." N ...
- Internet Of Things, Data To Change Online Advertising Forever
MediaDailyNews, Laurie Sullivan - Sunday, March 9, 2014
Internet-connected devices will change online advertising in ways that industry executives cann ...
- Katz Radio Launches Health Care Strategies Group
MediaDailyNews, Erik Sass - Thursday, February 20, 2014
Katz Radio Group is launching a new Health Care Strategies Group servi ...
- Apple Wants To Get Into Your Head...And Media Will Start Reading Us
MoBlog, Steve Smith - Wednesday, February 19, 2014
A new patent award for Apple shows plans for biometric headphones th ...
- Who Do You Trust?
Research Brief, Jack Loechner - Tuesday, February 18, 2014
According to a recent Harris Poll, 48% of American adults trust t ...
- Agency Heavyweights, Google, Lend Media And Messaging Support to Obamacare
MAD, Larissa Faw - Tuesday, February 4, 2014
Razorfish and La Comunidad are handling creative duties for a new $ ...
- McCann Health Taps Urhekar To Run Its Americas Operations
MAD, Steve McClellan - Tuesday, January 28, 2014
The appointment comes as the agency's health unit is expanding, partly ...
- LaVoie Group Names Aurora Krause As Account Supervisor
MAD Boston, Val Brickates Kennedy - Tuesday, January 28, 2014
Healthcare communications firm LaVoie Group has named Aurora Krause as account supervis ...
- Google Glass Sees Clearly Through VSP Partnership
SearchBlog, Laurie Sullivan - Tuesday, January 28, 2014
Picture a rendition of Johnny Nash's song "I Can See Clearly No ...
- Most People Willing to Share Health Info on Social Nets
The Social Graf, Erik Sass - Friday, January 24, 2014
Most U.S. social network users would be willing to share information abo ...
- Johnson & Johnson Super Serves Us With Workout App
MoBlog, Steve Smith - Friday, January 10, 2014
A new and robust fitness app from Johnson & Johnson underscores t ...
- Doximity Reaches a Third of U.S. Docs
The Social Graf, Erik Sass - Friday, January 10, 2014
While some professions took to social media like a duck to wat ...
- Health-Related Searches Reveal An Ailing Economy
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 8, 2014
Researchers analyzed the top queries for health terms -- abdominal pain, headache ...