Hearing aid marketer Miracle-Ear has consolidated its media planning and buying account with Compass Point//McCann following a competitive review.
Previously, the company had used a number of smaller agencies to handle various media-related assignments.
Last year, Miracle-Ear spent $38 million on ads, according to Kantar Media.
Compass Point//McCann will be responsible for media strategy, analytics, DRTV,and media buying, spanning broadcast, print, out-of-home, radio, digital and social.
Michael Stanfield, vice president of Miracle-Ear, stated: “We were impressed both with the Compass Point//McCann approach to helping us tell the Miracle-Ear story and with their understanding of our business and our vision.”
The move is the latest effort by Stanfield, who joined the company in September 2015, to revamp the company’s marketing approach.
Earlier this year, he hired Wunderman Health as creative agency, tasking the WPP unit with repositioning hearing aids from a symbol of aging and declining health to a wearable device empowering people and enabling them to reconnect with passions, relationships and life.
The hearing device marketer also works with Girl Meets Geek for social, PR and content efforts.
Miracle-Ear, a subsidiary of Amplifon, has 1,300 locations across the U.S.