British performance marketing agency Impression has opened its first U.S. office, in New York City, following the signing of its first two American clients. 

The clients are luxury holiday club operator Exclusive Resorts and financial seminars marketing firm AcquireUp.  

Founded in Nottingham in 2012 by Aaron Dicks and Tom Craig, Impression also has offices in London and Manchester and a total staff of around 120. Clients include Stella McCartney, DHL, power tool company Milwaukee Tool, and skincare marketer Clarins.  

Chief Strategy Officer Liam Wade is overseeing the U.S. expansion. 

With Exclusive Resorts Impression will aim to boost the brand’s organic SEO to better expose its products to a high-net-worth audience.  

AcquireUp has engaged Impression to assess and hone its marketing strategies by identifying additional channels and integrating AI-driven creative optimization.