Giant health insurer UnitedHealth Group has issued a request for information about what it called “the changing media landscape.”
Agency sources described the RFI as a prelude to a review.
A company spokesperson issued a short statement, declining to comment further on the matter:
“As a part of our normal course of business, UnitedHealth Group issued a request for information (RFI) to several media agencies regarding the changing media landscape, agency capabilities and various models that could support a variety of needs for an organization of our scale."
That scale is pretty big. Last year the firm generated nearly $185 billion in revenue. Last week it issued second quarter results reporting revenue of $50.1 billion, up 8% over Q2 2016.
The incumbent(s) on the account weren’t immediately clear. According to Kantar Media, the client spent an estimated $240 million on measured media in 2016.