BIZ DEV: UnitedHealth Group Explores Media Options

Giant health insurer UnitedHealth Group has issued a request for information about what it called “the changing media landscape.” 

Agency sources described the RFI as a prelude to a review. 

A company spokesperson issued a short statement, declining to comment further on the matter: 

“As a part of our normal course of business, UnitedHealth Group issued a request for information (RFI) to several media agencies regarding the changing media landscape, agency capabilities and various models that could support a variety of needs for an organization of our scale."

That scale is pretty big. Last year the firm generated nearly $185 billion in revenue. Last week it issued second quarter results reporting revenue of $50.1 billion, up 8% over Q2 2016. 

The incumbent(s) on the account weren’t immediately clear. According to Kantar Media, the client spent an estimated $240 million on measured media in 2016.




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