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Aurora Health Care Succeeds With Email, Complies With HIPPA

  • DM News, Monday, July 17, 2017 9:44 AM

Aurora Health Care, a healthcare system serving parts of Illinois and Wisconsin, used the Salesforce Marketing Cloud to launch an email effort that generated open rates of up to 50% and click throughs as high as 10%. But it had to reach out to patients while complying with the Health Insurance Portability and Accountability Act of 1996 (HIPPA).

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