TriHealth is awarding creative AOR duties to Empower after an informal review.
Comprised of five hospitals in Cincinnati, the company anticipated conducting a formal review, but after meeting with the agency decided to look no further for its new agency partner.
The account was previously serviced by Publicis.
Empower will be tasked with all responsibilities, including media buying and planning as well as creative. Their first work will debut in the fourth quarter.The account size was not disclosed, but an Empower rep says this is "a top 10 account" for the shop.