- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support t ...
- COVID-19 And GDPR: Can Firms Collect Medical Data?
Around the Net in Email, Ray Schultz - Monday, March 23, 2020
EU member states are taking varying positions on how far institutions c ...
- Microsoft Works With CDC To Build Self-Check COVID-19 Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 20, 2020
The self-assessment chatbot the CDC calls "Coronavirus Self-Checker" launched Thursday on i ...
- Health Experts Call On Google To Loosen Keyword-Buying Rules To Help Inform About COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
Healthcare providers need to get verified and validated information out, and "Goog ...
- UK Government To Hold Daily Coronavirus Briefings
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Boris Johnson has been under fire for the government holding informal meetin ...
- Permanent Forgetfulness: Consumers Often Want To Opt Out But Can't: Study
Email Insider, Ray Schultz - Friday, March 13, 2020
The privacy issue is complicated by the spread of Coronavirus. Are institutio ...
- COVID-19 Emails Should Be Short And Simple, Behaviorist Says
Email Marketing Daily, Ray Schultz - Friday, March 13, 2020
Write for a fifth-grade reading level, not for college graduates, Todd Roge ...
- AI Wearable Aims To Combat Coronavirus By Preventing Face-Touching
AI & IoT Daily, Chuck Martin - Tuesday, March 10, 2020
The Immutouch Band can be worn on either wrist and vibrates wh ...
- FCB Health Network Opens 'The Residency'
MAD, Larissa Faw - Monday, February 24, 2020
The sessions in the New York-based program are taught by presenters fr ...
- As Virus Concerns Rise, P&G Introduces Product To Kill Bacteria For 24 Hours
Marketing Daily, P.J. Bednarski - Monday, February 24, 2020
The new wrinkle is that Microban 24 keeps killing bacteria for ...
- Wearable Created To Track Parkinson's Disease Tremors
AI & IoT Daily, Chuck Martin - Sunday, February 9, 2020
The Tremor Tracker is a device similar to a smartwatch that provid ...
- Colgate To Acquire Hello's Vegan Oral Care Brands
Marketing Daily, Steve Ellwanger - Monday, January 27, 2020
The announcement came less than a month after company launched two veg ...
- K-Y Asks: Wouldn't That After-Sex Glow Make A Super Selfie?
Marketing Daily, P.J. Bednarski - Friday, January 24, 2020
K-Y lube is inviting women to post selfies of their "resting pleasur ...
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate Deals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
Data has become the gold key to services. Some hospitals are granti ...
- Healthcare Marketing Group W2O Acquires 21Grams
MAD, Larissa Faw - Monday, January 13, 2020
21Grams' core capabilities include advertising, patient storytelling, medical education, strategy, analytics a ...
- GSK Consolidates Pfizer Consumer Health Under Publicis Media
MAD, Larissa Faw - Thursday, December 12, 2019
Under this new agreement, the account will be serviced through the bespo ...
- How Marketers Can Combat Disparities Of Healthcare Algorithms
Marketing Insider, Beatriz Mallory - Wednesday, December 4, 2019
A widely used AI algorithm has steered black patients away from higher-quali ...
- UnitedHealthCare Will Put Medicare Service Centers In Some Walgreen's Stores
Marketing Daily, P.J. Bednarski - Monday, November 25, 2019
The 14 centers, located in Las Vegas, Cleveland, Phoenix, Memphis and Denve ...
- Bayer Appoints Mullen Lowe Group As Global Ad Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Bayer has appointed Mullen Lowe Group its global advertising agency. Campaign revea ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers Roused
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
The HHS Civil Rights unit will investigate whether sharing and analysis ...
- HCB Health Expands To A Third Office
MAD, Larissa Faw - Tuesday, November 12, 2019
The office, in Parsippany, NJ, will service east coast clients. The independe ...
- Email A Growing Channel For Pharma Marketers Worldwide, Study Finds
Email Marketing Daily, Ray Schultz - Monday, November 11, 2019
Email is among the top three channels in North America, drawing 1 ...
- Google To Acquire Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Fitbit announced Friday that Google intends to acquire the company for $7. ...
- In Latest Moves, Ancestry And 23andMe Aim To Change Behavior
D2C Insider, Sarah Mahoney - Monday, October 28, 2019
75% of respondents in 23andMe research say they've taken at least o ...
- LBC Breached Ofcom Rules With Paid-For BUPA Interview
Around the Net In MAD London, Sean Hargrave - Thursday, October 10, 2019
Ofcom has ruled that LBC broke its guidelines by not signalling th ...
- 'Hims, Hers' Hopes To Shake Up Healthcare
D2C Insider, Sarah Mahoney - Monday, October 7, 2019
The online start-up currently offers more than 40 products, some requiring prescription ...
- Thinx Debuts First National TV Ad Campaign
Out to Launch, Larissa Faw - Thursday, October 3, 2019
The "MENstruation" campaign suggests people would be more comfortable talking about perio ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2019
Retailers have been running health clinics for years, yet they've never real ...
- AverickMedia Offers Doctors Email List
Email Marketing Daily, Ray Schultz - Monday, September 30, 2019
The list, including U.S. and global markets, can be used for targeti ...
- GSK To Call Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, September 23, 2019
GSK is putting its $30m global creative account up for review, "Campaig ...