- Study: QSRs Could Cut Calories, Preserve Profits
Marketing Daily, Karlene Lukovitz - Tuesday, November 30, 2010
People perceive value in combo meals even when these meals cost t ...
- PediaCare Launches Campaign To Grab Share
Marketing Daily, - Tuesday, November 30, 2010
The ads have a handheld camera motif meant to evoke home movie ...
- Are We Ready To Confront The Reality Of Obesity?
Marketing Daily - Top of the News, Thom Forbes - Monday, November 29, 2010
No matter where I went this weekend, I could not avoid foo ...
- Campbell Putting An End To Its Salty Language
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Enough-already with the low-salt marketing message, says Campbell Soup; it's not movi ...
- 'Fisk' Johnson Reaffirms Commitment To Disclose Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Herbert Fisk Johnson III, chairman and CEO of S. C. Johnson &am ...
- Privacy Groups Ask For Greater Oversight Of Pharma Ad Targeting
Online Media Daily, Wendy Davis - Tuesday, November 23, 2010
A coalition of privacy groups and other advocates are asking the Feder ...
- Share Of Influence Trumps Share Of Voice In Motivating Empowered Customers
Marketing: Health, Katy Thorbahn - Monday, November 22, 2010
Let's see if Share of Influence can be the first real st ...
- Tony Horton's Beachbody Bulks Up On Ancillary Products
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
Tony Horton is an anomaly, Esmé E. Deprez reports, not only becau ...
- Restaurants Try To Preempt Sticker Shock With Healthier Fare
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
Lisa Baertlein reports that U.S. restaurant chains are adding healthier offerings ...
- New FDA Guidance for Online Marketing: Safe Bets
Marketing: Health, Ted Smith - Friday, November 19, 2010
While the technologies of communication and marketing have undergone massive and rap ...
- McDonald's Skinner: We Are Part Of The Obesity Solution
Around the Net In Brand Marketing, Thom Forbes - Monday, November 15, 2010
Obesity, rising prices, healthcare reform and increasing governmental regulations can't stop McDonald ...
- Reusable Grocery Bags Under Fire For Health Concerns
Around the Net In Brand Marketing, Thom Forbes - Monday, November 15, 2010
As Kermit so famously put it, "it's not that easy being green ...
- AmEx Intros Children's Health Fund Gift Card
Marketing Daily, - Saturday, November 13, 2010
American Express is introducing the Children's Health Fund Gift Card, a gi ...
- Everyday Health Raises $20M, Drops Planned IPO
Online Media Daily, Gavin O'Malley - Friday, November 12, 2010
Shelving previously announced IPO plans, content network Everyday Health on Friday sa ...
- New FDA Campaign Raises First Amendment Issues
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
Rich Thomaselli reports that the new graphic cigarette labels unveiled by t ...
- Executive Rx: Levin Joins Oasis TV
MediaDailyNews, Wayne Friedman - Tuesday, November 9, 2010
Gerald Levin, the former Time Warner executive who made the biggest a ...
- Fast-Food Industry Serves Up Warmed-Over Responses
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Maureen Morrison reports that fast food companies are offering "canned responses" ...
- Consumers Have Difficulty Buying Healthy Eating
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Healthy foods suffer from a perception that they are not as "tasty&quo ...
- Say Cheese! Domino's Front Page Exposure May Prove Ephemeral
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Perhaps what's most fascinating about Todd Wasserman's story about Domino's being "collater ...
- Doctors Without Social Media Borders
The Social Graf, Erik Sass - Tuesday, November 9, 2010
There's a joke about socialized medicine in here somewhere: After lagging behi ...
- Walgreens CEO Says Retailer Wants To Own 'Well'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Greg Wasson, Walgreens president and CEO, says that the retailer is ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- Walgreens Offers Free Blood Glucose Testing
Marketing Daily, - Friday, November 5, 2010
Over the past two decades, the number of Americans living with diabet ...
- P&G's Always Launches Ovulation/Period App
Marketing Daily, - Thursday, November 4, 2010
Among other things, the app, which is a free download at t ...
- Digital Strategies For Revving The Metabolic Market
Marketing: Health, Jessica Brueggeman - Friday, November 5, 2010
As we explore the pharmaceutical digital marketing frontier of unlimited creativity a ...
- Some Docs Claim Genentech Rebates For Eye Drug Are Unethical
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
Andrew Pollack breaks the story that Genentech, which is owned by t ...
- StrikeForce And Zemoga Team On Health And Pharma Accounts
Online Media Daily, Gavin O'Malley - Monday, November 1, 2010
To break further ground in the health vertical, New York-based digital marketi ...