- 1-800-Get-Thin Finally Gets Some Official Scrutiny
Marketing Daily - Top of the News, Thom Forbes - Friday, January 27, 2012
It took a whistleblower lawsuit and the deaths of five patients b ...
- Pharma's Digital Future
Marketing: Health, Larry Mickelberg - Friday, January 27, 2012
Writing in the "New York Times" at the end of 2011, entreprene ...
- USDA Releases New School Meals Nutrition Standards
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
The new nutrition standards call for USDA-subsidized breakfasts and lunches to off ...
- Study: Body Processes HFCS, Sugar Differently
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
A new study has found that there are differences in how t ...
- Aetna Juggles Media Planning, Digital Reviews
MediaDailyNews, Steve McClellan - Wednesday, January 25, 2012
Aetna, the health-care insurer, is conducting several agency reviews, the client h ...
- L.L. Bean, Parks To Celebrate 100th Birthday
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2012
The company is also celebrating with vintage catalog covers, and a ginormo ...
- This Isn't Science Fiction
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
In his "Gateway" series, begun about 34 years ago, science fiction writ ...
- YoCrunch Launches Greek Parfaits
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
YoCrunch has launched a line of Greek parfait cups meant to ser ...
- How Patient Recruitment Influences Your Healthcare Marketing
Marketing: Health, Neil Weisman - Tuesday, January 24, 2012
As a healthcare marketing professional, you must understand how medications are us ...
- Anthem Blue Cross Uses Consumers In Live Streaming Video Ads
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Social takes on a new meaning when it comes to display a ...
- McCormick Spices Advertising With Health Claims
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
McCormick & Co.'s has traditionally focused on flavor. The 123-year-old company h ...
- Boomer Consumer Aging Out?
Engage:Boomers, Derek Dunham - Monday, January 23, 2012
Aside from exercise, a popular New Year's resolution is "eating better." ...
- Facebook Correlated with Low Self Esteem
The Social Graf, Erik Sass - Monday, January 23, 2012
If you've ever felt like everyone else on Facebook seems to ...
- Cheerios, Fitness Mag Team On Weight-Loss Program
Marketing Daily, Karlene Lukovitz - Thursday, January 19, 2012
General Mills' Multi Grain Cheerios and Meredith Corp.'s 'Fitness' magazine have partner ...
- Resolutions Are SO 2011
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, January 20, 2012
If the end of the year is the time to make resolution ...
- 'Tantas Curvas,' But Where's The Weight Loss Industry?
Engage:Hispanics, Holly McGavock - Thursday, January 19, 2012
According to the American Obesity Association, overweight and obesity disproportionately affect Hispani ...
- Aetna Refreshes Its 'Brand Promise'
Marketing Daily, Aaron Baar - Wednesday, January 18, 2012
"A lot has been changing in health care, especially as employers, provide ...
- Paula Deen: Out Of The Lard And Into The Fire
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 18, 2012
Portly Paula Deen, the doyenne of sumptuous Southern cooking served in heap ...
- Jenny Craig Big In France
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 17, 2012
Jenny Craig is going to France, where 33% of the population ...
- When You Come To A Fork In The Road, Put It Down
Marketing: Health, Abby Auerbach - Tuesday, January 17, 2012
Weighing your marketing options when targeting the obese. ...
- CSPI: Many Foods Still Have Artificial Trans Fats
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Consumer nutrition advocacy group The Center for Science in the Public Intere ...
- U.S. Obesity Down A Bit In 2011
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
A new Gallup report shows that obesity in America declined slightly betwe ...
- Where TV And Mobile Intersects, The Media Multi-tasker Lives
Marketing: Health, Katy Thorbahn - Friday, January 13, 2012
We all know great multi-taskers -- you know, those people who c ...
- Wu Upped To COO, Draftfcb Ad/Healthcare Units
MediaDailyNews, Fern Siegel - Thursday, January 12, 2012
Linda Wu, most recently EVP, strategic operations and project management at Draftfc ...
- PB Cheerios Drives Parents Nuts
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 12, 2012
Parents of children who have peanut allergies are concerned, to say t ...
- Posters Urge Diners To Avoid Super-Sized Portions
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
City's childhood obesity rate down, but still high, and 57% of adu ...
- The Simple Facts Can Be Hard To Swallow
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 11, 2012
Switching stations, I heard Mayor Michael Bloomberg's distinctive New York accent layer ...
- Grocers Giving Nutrition Advice
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
A growing number of grocers are signing up to have the foo ...
- Walgreens' Upscale Flagship In Chicago
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
National drug store chain is going high end for its flagship ...
- 1-800-Dentist Amps Web Optimization Efforts
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
1-800-Dentist has chosen SiteSpect, Inc, as its multivariate testing and behavioral targeti ...