- Suit Disputes Nature Valley's 'Natural' Claims
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2012
It contends that Nature Valley's "natural" marketing positioning is deceptive because ma ...
- 2012: A Health Odyssey
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, July 27, 2012
2012 is meant to be a tumultuous year on many counts-for politic ...
- J&J Opens Global Creative Consolidation Review
MediaDailyNews, Steve McClellan - Wednesday, July 25, 2012
Consumer healthcare and pharmaceutical giant Johnson & Johnson is conducting a glob ...
- Going Mobile: Leading Patients And Providers To MHealth
Marketing: Health, Neil Weisman - Tuesday, July 24, 2012
Mobile health technology (mHealth) offers exciting opportunities to access and administer healthca ...
- Supermarkets Aren't Just for Groceries Anymore
Marketing Daily, Tanya Gazdik - Sunday, July 22, 2012
Sales of prepared foods and ready-to-eat foods at retail will reach $32. ...
- 'USA Today' Raises HIV/AIDS Awareness
MediaDailyNews, Erik Sass - Friday, July 20, 2012
This weekend, Mediaplanet Publishing is raising awareness of the global HIV/AIDS epidem ...
- Social Media Can Cause Anxiety
The Social Graf, Erik Sass - Wednesday, July 18, 2012
If social media has ever left you with that ambient feeling ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Non-Personal Promotion Wanted: Dead Or Alive?
Marketing: Health, Michael Golub - Tuesday, July 17, 2012
Consider the two ends of the pharmaceutical promotion spectrum: On one e ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Quizzical Looks From ACA Ruling Don't Look To Let Up Any Time Soon
Marketing: Health, Chad Capellman - Tuesday, July 10, 2012
I didn't watch the recent reports on the Supreme Court's ruling ...
- Trojan, Healthguru.com Team For Sex Series
Online Media Daily, Gavin O'Malley - Monday, July 9, 2012
As its bold brand name suggests, Trojan has never been shy abo ...
- Beverage Industry In Major Campaign Vs. N.Y. Restrictions
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2012
The beverage industry has launched a no-holds-barrred campaign to stop New Yo ...
- New Cargill System to Help Food Makers Reduce Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
Cargill has introduced a new ingredients system designed to help food make ...
- Social Is Good Medicine For Healthcare Marketers
Marketing: Health, Reggie Bradford - Tuesday, July 3, 2012
When consumers think of healthcare, unfortunately what probably comes to mind mo ...