- 24 Hour Fitness Joins USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The national fitness club chain becomes an official partner of USA Hoo ...
- CNN.com has a "Dewey Defeats Truman" moment
Raw, Erik Sass - Thursday, June 28, 2012
Whoops! CNN.com published a banner headline saying the Supreme Court had stru ...
- Walgreens Offers Free HIV Testing
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2012
And in 138 additional stores, it is publicizing the free testing, usi ...
- What Do Patients Really Want?
Marketing: Health, Daniella Koren - Tuesday, June 26, 2012
In today's fast-shifting patient-centric world, do we know what patients with serio ...
- Study: Slow Progress In Kids' Cereal Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 22, 2012
While cereal makers have improved the nutritional quality of most cereals market ...
- AMA Is Of Two Opinions About GMOs
Marketing Daily - Top of the News, Thom Forbes - Friday, June 22, 2012
The American Medical Association sent a somewhat mixed message regarding genetically engineer ...
- Philly's Next On Walgreens' List
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Downtown Philadelphia will be the site for Walgreens' next Well Experience flagsh ...
- Red, White And Boomer - Presidential Election 2012
Engage:Boomers, Nancy Shonka Padberg - Monday, June 18, 2012
Politicians and the media's attention will be on consumers ages 47-67 (Ba ...
- Everybody's Dishing On BK's Bacon Sundae
Marketing Daily - Top of the News, Thom Forbes - Monday, June 18, 2012
If the lesson of Burger King's introduction of a 510-calories Bacon Sund ...
- Taking Grass Roots Global
Marketing: Health, Elizabeth Elfenbein - Friday, June 15, 2012
"Grass roots" and "going global"-two terms that not so long ago we ...
- McCann Health Pledges $5 Mil To Prevent Childhood Deaths
MediaDailyNews, Fern Siegel - Thursday, June 14, 2012
John Cahill, global CEO of McCann Health, announced his agency's $5 milli ...
- San Francisco AIDS Foundation Taps Attik
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- a ...
- Legacy's Truth Campaign Back On Tour
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
The grassroots program, which begins June 16 at the Salt Lake Ci ...
- Shriners Hospitals For Children Launches Campaign
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Shriners Hospitals for Children, a network of non-profit pediatric care facilities specializi ...
- Coca-Cola: Sugary Drinks Won't Fatten
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Coca-Cola swung back at New York Mayor Michael Bloomberg's efforts to lim ...
- Ford Warriors Are 'Models of Courage'
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
The 11 cancer survivors, "Models of Courage," will appear in videos, ad ...
- Mickey Mouse Is Disney's Health Label
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Disney has banned junk-food advertising during children's programming. But it also wan ...
- Marketing To Cyborgs
Marketing: Health, Craig Douglass, Brendan Gallagher - Friday, June 8, 2012
This past March at the South By Southwest festival in Austin, Texa ...
- Neurosurgeons Put Down Knives Pick Up Bats
Raw, Karl Greenberg - Friday, June 8, 2012
Neurosurgeons, in a sense, play softball for a living. So it ki ...
- Health-Focused Search Engine Results Confusing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 6, 2012
Searching and researching information to purchase a car or an iPad isn ...
- Zevia Sees Opp: Ads Back N.Y.'s Soda Ban Plan
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2012
The privately owned, Seattle-based company launched in 2007, reportedly the first U. ...
- Disney Will Announce Major Childhood Obesity Initiative
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 5, 2012
Walt Disney chairman Robert A. Iger, who today will announce with Fir ...
- 5 Ways Social Is Helping The Healthcare Industry
Marketing: Health, Reggie Bradford - Tuesday, June 5, 2012
The effect social media has had on society and world culture ...
- NYC Proposal Heats Up Ongoing Controversy
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The sweetened-beverages ban, advocated by Mayor Michael Bloomberg and health commissioner D ...
- We Got Game
Marketing: Health, Chad Capellman - Friday, June 1, 2012
Take a shot at an inside-outside approach to thought leadership. ...
- Pharma Marketers Should Speak 'Salud'
Marketing: Health, Eric Talbot - Tuesday, May 29, 2012
The influence of the Latino culture can be witnessed in many face ...
- The Calorie Games
Engage:Moms, Sara Arnell - Friday, May 25, 2012
When paying attention to what marketers today are telling us, it's ea ...
- Calif. Launches Mental Illness Social Media Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
The campaign aims to dispel the misconceptions many Californians have about peop ...
- McD's Shareholders Nix Obesity Study; Moderation Rules
Marketing Daily - Top of the News, Thom Forbes - Friday, May 25, 2012
In his run-up to the McDonald's annual meeting, which was held ...
- 12 Things About People With Chronic Conditions You May Not Know
Marketing: Health, Daniella Koren - Friday, May 25, 2012
For years, many myths about chronic patient care and communications have hobbl ...