- Pump Up The Volume On Email Strategy For Building Relationships In Healthcare
Marketing: Health, Daniella Koren - Tuesday, August 21, 2012
Yes, e-mail has gone through phases in healthcare marketing since 2001, bu ...
- Glut Of Suits Over Labeling As Prop 37 Vote Nears
Marketing Daily - Top of the News, Thom Forbes - Monday, August 20, 2012
If you sell anything that has a label, makes a claim ...
- Want True Behavior Change? Hack The Brain's Outsourcing Model
Marketing: Health, Jacob Braude - Friday, August 17, 2012
As the blitz of new data about ballooning healthcare costs continues ...
- Target Links Flu-Shot Promotion To Needle Phobia
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
Citing new research it conducted along with Harris Interactive, Target says 2 ...
- Brush Up: Ad Council Campaign Highlights Dental Health
MediaDailyNews, Erik Sass - Wednesday, August 15, 2012
The Ad Council has joined forces with dental health organizations, ad agenci ...
- Precision Health Launches CMM With Mobile Nets
Online Media Daily, Zoe Mandese - Wednesday, August 15, 2012
Precision Health Media has partnered with various health apps and mobile ...
- Key Questions To Ask Yourself Ahead Of A Hospital Redesign
Marketing: Health, Chad Capellman - Tuesday, August 14, 2012
One of the most exciting times a hospital marketing team has ...
- Trojan Delivers Unusual Marketing Giveaway
MediaDailyNews, Erik Sass - Monday, August 13, 2012
In a promotional stunt that gives new meaning to "experiential marketing," condom-mak ...
- Functional And Fortified Foods Confuse People
Marketing Daily, Karlene Lukovitz - Friday, August 10, 2012
Research conducted by iModerate Research Technologies found that consumers' knowledge of the ...
- Rebranding 'Brand'
Marketing: Health, Sarah Larcker - Friday, August 10, 2012
A call to "think different" pharma marketing. ...
- Rogue Condoms In Olympic Village
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
Durex is the "official" condom of the Olympics - and organizers wa ...
- The Golden Age Of Healthcare Marketing: Fact Or Fiction?
Marketing: Health, Bart Foster - Tuesday, August 7, 2012
Healthcare marketers today face a most challenging and opportunistic time. Perhaps the ...
- All The Gear, But No Idea
Marketing: Health, Daniella Koren - Thursday, August 2, 2012
I recently went on a hiking trip in New Zealand where o ...
- Suit Disputes Nature Valley's 'Natural' Claims
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2012
It contends that Nature Valley's "natural" marketing positioning is deceptive because ma ...
- 2012: A Health Odyssey
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, July 27, 2012
2012 is meant to be a tumultuous year on many counts-for politic ...
- J&J Opens Global Creative Consolidation Review
MediaDailyNews, Steve McClellan - Wednesday, July 25, 2012
Consumer healthcare and pharmaceutical giant Johnson & Johnson is conducting a glob ...
- Going Mobile: Leading Patients And Providers To MHealth
Marketing: Health, Neil Weisman - Tuesday, July 24, 2012
Mobile health technology (mHealth) offers exciting opportunities to access and administer healthca ...
- Supermarkets Aren't Just for Groceries Anymore
Marketing Daily, Tanya Gazdik - Sunday, July 22, 2012
Sales of prepared foods and ready-to-eat foods at retail will reach $32. ...
- 'USA Today' Raises HIV/AIDS Awareness
MediaDailyNews, Erik Sass - Friday, July 20, 2012
This weekend, Mediaplanet Publishing is raising awareness of the global HIV/AIDS epidem ...
- Social Media Can Cause Anxiety
The Social Graf, Erik Sass - Wednesday, July 18, 2012
If social media has ever left you with that ambient feeling ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Non-Personal Promotion Wanted: Dead Or Alive?
Marketing: Health, Michael Golub - Tuesday, July 17, 2012
Consider the two ends of the pharmaceutical promotion spectrum: On one e ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Quizzical Looks From ACA Ruling Don't Look To Let Up Any Time Soon
Marketing: Health, Chad Capellman - Tuesday, July 10, 2012
I didn't watch the recent reports on the Supreme Court's ruling ...
- Trojan, Healthguru.com Team For Sex Series
Online Media Daily, Gavin O'Malley - Monday, July 9, 2012
As its bold brand name suggests, Trojan has never been shy abo ...
- Beverage Industry In Major Campaign Vs. N.Y. Restrictions
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2012
The beverage industry has launched a no-holds-barrred campaign to stop New Yo ...
- New Cargill System to Help Food Makers Reduce Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
Cargill has introduced a new ingredients system designed to help food make ...
- Social Is Good Medicine For Healthcare Marketers
Marketing: Health, Reggie Bradford - Tuesday, July 3, 2012
When consumers think of healthcare, unfortunately what probably comes to mind mo ...
- Stock Prices Mixed After Healthcare Ruling
Marketing Daily, Tanya Gazdik - Friday, June 29, 2012
Hospital stocks rose sharply Thursday after the Supreme Court ruling on healthca ...
- Patients Want EHealth And Personal Attention
Research Brief, Jack Loechner - Friday, June 29, 2012
According to the The Accenture Connected Health Pulse Survey, 2012, 90% ...