- Pfizer Launches Lipitor Mobile App
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
Pfizer Inc. is launching an app tied to its Lipitor prescription medicatio ...
- Sundance, Reeve Foundation Team To Promote 'Push Girls'
MediaDailyNews, Fern Siegel - Wednesday, May 23, 2012
Sundance Channel and the Christopher & Dana Reeve Foundation have formed ...
- Helping The Doctor's Office Get The Most Out Of Your Outreach
Marketing: Health, Neil Weisman - Tuesday, May 22, 2012
There are many factors that drive patients to the doctor's office, but-ultimately-t ...
- Teens Must Face The Truth: Skin Cancer Can Be Prevented
Engage:Teens, Ethelbert Williams - Thursday, May 17, 2012
Less than 50% of Millennials are well informed on skin cancer a ...
- Consumer Group: FDA Should Squelch NuVal Ratings
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2012
National Consumers League (NCL), a nonprofit consumer group, has sent a complai ...
- Everybody's Weighing In On 'The Weight Of The Nation'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 15, 2012
There seems to be a general consensus that Americans eat too mu ...
- Using Geography In Asthma Advertising
Marketing: Health, Ron Salmon - Tuesday, May 15, 2012
Asthma is an inflammatory disorder of the airways, which causes attacks ...
- Whether It's Paid Or Owned, Health Content Is King
Marketing: Health, Spring Moore - Monday, May 14, 2012
Or why your media planners and content strategists should be BFFs. ...
- Facebook Ads Drive DKT's Safe Sex Message
Online Media Daily, Laurie Sullivan - Friday, May 11, 2012
Where's the last place you had sex? That's one question in ...
- Kotex Natural Balance Takes On Cliches
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. T ...
- Birds Eye Commits $6M To Kids' 'GenVeg' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-ye ...
- Industry, IOM Again Tangle Over Obesity Policy
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The Institute of Medicine today released a report concluding that taking far-reachi ...
- It's Not Brain Surgery: Connect With The World By Connecting With Those Around You
Marketing: Health, Chad Capellman - Friday, May 4, 2012
When was the last time you got into the brain of ...
- Ad Council, Clear Channel Launch Anti-Obesity Campaign
MediaDailyNews, Erik Sass - Thursday, May 3, 2012
Childhood obesity poses a grave threat to the current and future heal ...
- Facebook Tackles Organ Donor Shortage
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 1, 2012
Social media as lifesaver? It sounds like hyperbole or spin, but accordi ...
- Social Users Want The Doctor To Be In ... and Online
Marketing: Health, Reggie Bradford - Tuesday, May 1, 2012
Healthcare organizations and providers are not exempt from lessons that have be ...
- BeFit Channel Healthy Response From YouTube Viewers
Online Media Daily, Gavin O'Malley - Monday, April 30, 2012
One could be excused for doubting Lionsgate's recent foray into online fitne ...
- Relationship Marketing At The Speed Of Social
Marketing: Health, Daniella Koren - Friday, April 27, 2012
The speed of social rules the day. We traverse platforms faster th ...
- 24 Hour Fitness Gears Up For London Games
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
"Team 24 Hour Fitness" athletes will make appearances and be featured ...
- Merck Launches Fertility Website, Awareness Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2012
Merck and RESOLVE: The National Infertility Association remind couples that a "conversati ...
- Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
The global market for food allergy/intolerance products will continue to explode, reachi ...
- 7 Totally Unoriginal And Obvious Ways To Improve Your Programs
Marketing: Health, Gretel Going - Tuesday, April 24, 2012
Healthcare marketers are a paradox in that they have the luxury ...
- Food Researcher Questions 'N.Y. Times'
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 23, 2012
A food researcher has taken issue with an article in The N ...
- Feeling Anxious? There's a Network for That
The Social Graf, Erik Sass - Monday, April 23, 2012
There are social networks targeting people dealing with a whole range ...
- Women Organize Push For Childhood Vaccinations
Engage:Moms, Holly Pavlika - Friday, April 20, 2012
April 21-28 is World Immunization Week, and it marks the official laun ...
- Organic Consciousness Gives Rise To Organic Behavior
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, April 20, 2012
These are boom times for the organic sector, as American consumers a ...
- Campaign Spotlights New N.J. Neurosurgical Center
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The spot will run during prime time on ABC,CBS,Fox, and NBC ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Leveraging Geography In High Cholesterol Advertising
Marketing: Health, Ron Salmon - Wednesday, April 18, 2012
Cardiovascular disease (which includes heart attacks, stroke, angina pectoris, atherosclerosis and arteriosclerosi ...
- Health Care Orgs Lag in Social Media
The Social Graf, Erik Sass - Tuesday, April 17, 2012
Health care organizations, including hospitals, health insurers and pharmaceutical companies, lag f ...