- Food For Thought: Omega-3 Fatty Acids
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 28, 2012
I can see it coming: Whole Wheat Bran with Anchovies Bits. Salmon-Fortifi ...
- Who Is Alex Gorsky And Why Is He Leading J&J?
Marketing Daily - Top of the News, Thom Forbes - Friday, February 24, 2012
Alex Gorsky isn't talking himself yet but details have begun to emer ...
- Pinteresting For Healthcare
Marketing: Health, Larry Mickelberg - Friday, February 24, 2012
The inexorable visual trend on the Internet ...
- FDA Panel Recommends Approval Of Fat-Loss Pill
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 23, 2012
In what by most accounts is a "surprising" reversal, a Food a ...
- Leveraging Geography In Depression-remedy Advertising
Marketing: Health, Jack Poor - Tuesday, February 21, 2012
Anti-depression prescription advertising has become a major DTC category with brands su ...
- Social Experiments And Causes: The GROW SOLE Project
Marketing: Health, Elizabeth Elfenbein - Friday, February 17, 2012
Everyone knows about the Butterfly Effect, which shows how small actions c ...
- 5 Ways Pharma Can Mitigate Compliance Risks When Using Social Media
Marketing: Health, Jackie Kmetz - Tuesday, February 14, 2012
We are all familiar with the old saying, "the best offense ...
- Top Loyalty Engagement Brands In Health
Marketing Daily, The Editor - Friday, February 10, 2012
Today, subscribers will be getting Marketing:Health. Here are the top brands ...
- The FDA Social Media Guidance: The Path Forward
Marketing: Health, Dale Cooke - Friday, February 10, 2012
In December, the FDA released the first of its long-awaited social med ...
- Sunkist Campaign Takes On Cold and Flu Season
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Sunkist Growers' new campaign seeks to remind consumers about Vitamin C's pow ...
- Walmart Leaps Into Labeling Fray
Marketing Daily, Sarah Mahoney - Tuesday, February 7, 2012
Walmart has taken the wraps off its "Great For You" healthy-food labe ...
- Loma Linda Versus McDonald's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 7, 2012
Without a single liquor store, and legally smoke-free for nearly three decade ...
- Top Loyalty Engagement Brands In Health
Marketing Daily, The Editor - Tuesday, February 7, 2012
Today, subscribers will be getting Marketing:Health. Here are the top brands ...
- Healthcare Is Getting Personal ... Trust Me
Marketing: Health, Reggie Bradford - Tuesday, February 7, 2012
How to build trust and become a resource on healthcare via soc ...
- From 'Liked' To Loathed, Komen Blinks
Marketing Daily, Sarah Mahoney - Saturday, February 4, 2012
Just days after sparking one of the biggest brouhahas in social medi ...
- Oops! Susan G. Komen Rebranded
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Consultant Kivi Leroux Miller writes in her blog that SGK has n ...
- As Some Patients Cut Through The Noise By Making Their Own, Are You Listening?
Marketing: Health, Chad Capellman - Friday, February 3, 2012
The web provides the ability to target niche groups with unique conte ...
- 1-800-Get-Thin Finally Gets Some Official Scrutiny
Marketing Daily - Top of the News, Thom Forbes - Friday, January 27, 2012
It took a whistleblower lawsuit and the deaths of five patients b ...
- Pharma's Digital Future
Marketing: Health, Larry Mickelberg - Friday, January 27, 2012
Writing in the "New York Times" at the end of 2011, entreprene ...
- USDA Releases New School Meals Nutrition Standards
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
The new nutrition standards call for USDA-subsidized breakfasts and lunches to off ...
- Study: Body Processes HFCS, Sugar Differently
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2012
A new study has found that there are differences in how t ...
- Aetna Juggles Media Planning, Digital Reviews
MediaDailyNews, Steve McClellan - Wednesday, January 25, 2012
Aetna, the health-care insurer, is conducting several agency reviews, the client h ...
- L.L. Bean, Parks To Celebrate 100th Birthday
Marketing Daily, Sarah Mahoney - Tuesday, January 24, 2012
The company is also celebrating with vintage catalog covers, and a ginormo ...
- This Isn't Science Fiction
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 24, 2012
In his "Gateway" series, begun about 34 years ago, science fiction writ ...
- YoCrunch Launches Greek Parfaits
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2012
YoCrunch has launched a line of Greek parfait cups meant to ser ...
- How Patient Recruitment Influences Your Healthcare Marketing
Marketing: Health, Neil Weisman - Tuesday, January 24, 2012
As a healthcare marketing professional, you must understand how medications are us ...
- Anthem Blue Cross Uses Consumers In Live Streaming Video Ads
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Social takes on a new meaning when it comes to display a ...
- McCormick Spices Advertising With Health Claims
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
McCormick & Co.'s has traditionally focused on flavor. The 123-year-old company h ...
- Boomer Consumer Aging Out?
Engage:Boomers, Derek Dunham - Monday, January 23, 2012
Aside from exercise, a popular New Year's resolution is "eating better." ...
- Facebook Correlated with Low Self Esteem
The Social Graf, Erik Sass - Monday, January 23, 2012
If you've ever felt like everyone else on Facebook seems to ...