- Q&A: Drug-free Partnership Ditches 'America'
Marketing Daily, Sarah Mahoney - Thursday, December 9, 2010
The organization has changed its name to The Partnership at Drugfree.org a ...
- Healthy Observations: The Journey To Diagnosing An Illness
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, December 10, 2010
Whether it's an ache in your back, your heart starts beating li ...
- Holistic Health Awareness To Lead 2011 Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, December 8, 2010
Twenty-eleven will mark the year that Americans begin making permanent, holistic chang ...
- Orexigen Wins FDA Advisers' Backing For Obesity Drug
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
The La Jolla, Calif.-based company watched the Food and Drug Administration's foc ...
- NPD: Most Adults Have Sub-Par Diets
Marketing Daily, - Tuesday, December 7, 2010
Age brings health concerns and medical conditions that tend to drive healthi ...
- If The Label Doesn't Snare You, It Will Make You Stronger
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 7, 2010
There I was, barreling through Costco the other day, for instance, wh ...
- Getting Women To Wake Up And ... Discuss Insomnia
Engage:Boomers, Stephen Reily - Monday, December 6, 2010
We already know that this gap affects sexual health discussions, where wom ...
- Compliance Concerns? Maybe Focus On Curation
Marketing: Health, Chad Capellman - Friday, December 3, 2010
While no single piece of information would convince an audience that ...
- PediaCare Aims To Grab Share In Kids' Market
Marketing Daily, Karl Greenberg - Wednesday, December 1, 2010
The campaign for PediaCare, which was developed by Portland, Maine-based Via Grou ...
- Are Exercise Programs For Babies Over The Top?
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 2, 2010
A front-page article in the New York Times yesterday talked about t ...
- Rodale, MSN Launch New Health Channel
MediaDailyNews, Erik Sass - Wednesday, December 1, 2010
Health and fitness publisher Rodale has partnered with MSN to launch ...
- N.Y. To Celebrants: Lay Off The Booze
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
Ads reminding people to "stop drinking while you're still thinking" are goi ...
- Study: QSRs Could Cut Calories, Preserve Profits
Marketing Daily, Karlene Lukovitz - Tuesday, November 30, 2010
People perceive value in combo meals even when these meals cost t ...
- PediaCare Launches Campaign To Grab Share
Marketing Daily, - Tuesday, November 30, 2010
The ads have a handheld camera motif meant to evoke home movie ...
- Are We Ready To Confront The Reality Of Obesity?
Marketing Daily - Top of the News, Thom Forbes - Monday, November 29, 2010
No matter where I went this weekend, I could not avoid foo ...
- Campbell Putting An End To Its Salty Language
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Enough-already with the low-salt marketing message, says Campbell Soup; it's not movi ...
- 'Fisk' Johnson Reaffirms Commitment To Disclose Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Herbert Fisk Johnson III, chairman and CEO of S. C. Johnson &am ...
- Privacy Groups Ask For Greater Oversight Of Pharma Ad Targeting
Online Media Daily, Wendy Davis - Tuesday, November 23, 2010
A coalition of privacy groups and other advocates are asking the Feder ...
- Share Of Influence Trumps Share Of Voice In Motivating Empowered Customers
Marketing: Health, Katy Thorbahn - Monday, November 22, 2010
Let's see if Share of Influence can be the first real st ...
- Tony Horton's Beachbody Bulks Up On Ancillary Products
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
Tony Horton is an anomaly, Esmé E. Deprez reports, not only becau ...
- Restaurants Try To Preempt Sticker Shock With Healthier Fare
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
Lisa Baertlein reports that U.S. restaurant chains are adding healthier offerings ...
- New FDA Guidance for Online Marketing: Safe Bets
Marketing: Health, Ted Smith - Friday, November 19, 2010
While the technologies of communication and marketing have undergone massive and rap ...
- McDonald's Skinner: We Are Part Of The Obesity Solution
Around the Net In Brand Marketing, Thom Forbes - Monday, November 15, 2010
Obesity, rising prices, healthcare reform and increasing governmental regulations can't stop McDonald ...
- Reusable Grocery Bags Under Fire For Health Concerns
Around the Net In Brand Marketing, Thom Forbes - Monday, November 15, 2010
As Kermit so famously put it, "it's not that easy being green ...
- AmEx Intros Children's Health Fund Gift Card
Marketing Daily, - Saturday, November 13, 2010
American Express is introducing the Children's Health Fund Gift Card, a gi ...
- Everyday Health Raises $20M, Drops Planned IPO
Online Media Daily, Gavin O'Malley - Friday, November 12, 2010
Shelving previously announced IPO plans, content network Everyday Health on Friday sa ...
- New FDA Campaign Raises First Amendment Issues
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
Rich Thomaselli reports that the new graphic cigarette labels unveiled by t ...
- Executive Rx: Levin Joins Oasis TV
MediaDailyNews, Wayne Friedman - Tuesday, November 9, 2010
Gerald Levin, the former Time Warner executive who made the biggest a ...
- Fast-Food Industry Serves Up Warmed-Over Responses
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Maureen Morrison reports that fast food companies are offering "canned responses" ...
- Consumers Have Difficulty Buying Healthy Eating
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Healthy foods suffer from a perception that they are not as "tasty&quo ...